Blizzard Jonas hit the NYC area over the weekend, bringing 27 inches (almost 70 cm) of snow – and a big surge in dating app use!
Happn, a hyperlocal dating app that lets you virtually connect with people who have crossed your path in real life, saw messaging surge by 139% and likes by 66% during the snowstorm. New user signups were up 43%.
That's definitely not bad for business! I wonder if anyone met their soulmate thanks to all the snow? :D
How does Happn work?
Just in case you're curious, Happn (one of the few dating apps I actually HAVEN'T tried) works a little something like this. As you walk around, the app uses GPS tracking to show you people you've crossed paths with (from what I can gather, basically people who have passed within a 250m radius of you).
It'll tell you things like whether you've crossed paths just once or multiple times, shows you where exactly you bumped into each other, and gives you basic details like photos, name, age, and job.
From there, it works like Tinder – you "like" each other, and if it's mutual, you can start messaging. Seems easy enough – and like a good way to start up a virtual conversation with that cutie across the bar!
Then again... you could just use my guide to approaching girls. ;)