A couple months ago, McDonald's back was against the wall. Rather than fold under the pressure due to stiff competition in the fast-food field, McDonald's opened up their menu and adapted with the times.
A recap, if you really need it:
-They replaced the Dollar Menu with the McPick Two.
-They put mozzarella sticks and mac and cheese on the menu.
-They tested out table service.
-They gave their international franchises all sorts of crazy options, like 48-piece nugget buckets and McChoco Potatoes in Japan, Snoopy buns and concrete-colored Modern China burgers in China, and super fancy McDonald’s Next in Hong Kong.
-They started offering all-day breakfast.
Probably the biggest addition was the all-day breakfast. As a result, sales are way up for the fast-food titan.
McDonald’s fourth-quarter earnings report, released today, backs that news up: Sales are up 5.7% in the U.S. and up 5% globally. It may not seem like much, but this is big news after two solid years of steady declines.