Every year, major sponsors shell out some serious cash to grab our attention during the Super Bowl, by far the largest single sporting event of the year. They enlist A-List celebrities, bust out the CGI, and have the ability to transform a typical 30-second spot into a minute long movie of epic proportions.
However, if there's one thing that these companies can learn from haircare brand Pantene this year, it's that turning on America's feels doesn't have to be that complicated - just bring in the adorableness of some NFL kids!
Pantene's 'Dad-Do' Super Bowl campaign features a number of popular NFL fathers taking a stab at styling their daughters' hair with Pantene products. Like you could probably guess, they definitely struggle through it, but with some adorable encouragement from their daughters, the results are very much 'aww'-worthy.
(My personal favorite is pictured above: DeAngelo Williams of the Pittsburgh Steelers versus his daughter Rhiya's braids and bows.)
Benjamin Watson, tight end for the New Orleans Saints, displayed some pigtail game earning an impressed high five from his daughter, Grace. (He tried to argue that bigger hands make it hard for athletes to style hair, but he didn't do too bad for a first-timer!)
The Dallas Cowboys' Jason Witten's adorable daughter Landry was SUPPOSED to get a braided ballerina bun, but let's just say there were some complications on the way. (Hey, if there's anything the Cowboys learned this season, it's that you can't win 'em all!)
Click the video above for a look at the finished 30-second Super Bowl ad, or visit Pantene's official YouTube Channel to watch the full styling videos from each athlete.
So how do you think they did? Was this concept just as adorable to you as it was to me?
Let me know in the comments below and for more trending videos from across the web, follow my YouTube Nation collection!