It's been a tough week for people who love Subway.
Earlier this week, a fan went off on the company with a passionate letter discussing his visit to a Subway chain that didn't have any bread on deck.
Today, things don't get any better from a PR perspective, as the company has announced that they will no longer sell 5 dollar footlongs.
The company took to Twitter with its subtle attempt at announcing the price hike news. Interestingly, they dubbed their new $6 foot-long offering "Sub-mageddon," which is probably the battle that will ensue between the company and consumers during this 20% price hike.
Since 2007, we have been able to enjoy a decent meal from Subway for 5 bucks. That is no longer the case.