nicolejb
a year ago1,000+ Views
Where are the professional girl emojis?
We all remember the "throw like a girl" video that went viral a while back. Well, Always is back with a new campaign, calling out a language that a lot of young girls speak: emoji.
But this video calls out something I actually didn't think about until now. Where are they girl emojis? They people doing activities emojis are all male. Aside from the face emojis, the only ones of girls are them flipping their hair or getting it cut.

Well Always asked girls to share what their girl emojis would look like!

www.youtube.com

What female emoji would you create??

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n a female middle finger with red nail polish 馃憣
a year agoReply
30
@annamolly I'm always a little wary of these campaigns because at the end of the day they're selling something (Dove's commercials are so cute but they're the same people who make those gross Axe commercials). that being said I appreciate what Always is trying to do- taking the shame and 'otherness' out of girlhood. And I would LOVE to see more science girl emojis!
a year agoReply
10
Yes, they're still selling something, but I think the company does try to be socially conscious. I mean, when my middle school still taught sex education (before it was replaced with the abstinence program), we received our first menstruation packages, provided by Always. And I think their mother company teamed up with UNICEF to provide feminine products to schools in impoverished countries.
a year agoReply
10
What I mean to say is, I don't think we should discredit a campaign like this just because it happens to come from a company that sells things. But I do understand the hesitation to fully back a campaign that is put out by any company, in this world where it seems everyone is just out to improve their bottom line.
a year agoReply
10
@annamolly @shannonl5 totally! I think they bring up a great message to ignite a "feeling" and this causes both brand awareness and positive thoughts about the product... are they really interesting in the issue? I dunno. But for now, it's bringing up a good message to talk about. I think as long as we recognize they are ads and can look at it critically, then we can benefit from it. Maybe there will be an initiative around this too? I'd love to sign a petition to send to the designers making emojis! @humairaa omg that would be the best thing!!
a year agoReply
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