Czech Republic bike company, Superior Bikes just launched a new line of bikes for women that have many women outraged!
What the description says:
"NEW IN 2015"
"Female cyclist do not generally need to push their limits, race against time and increase their adrenaline when riding through downhill trails. They just want to enjoy the time spent in nature on the bike and their expectations from the bike are completely different then Men's. They look mainly for safe, easy and ,of course, stylish bikes that have good and natural handling."
"Bikes that can briskly ride on asphalt surfaces and are reliable even in a more rugged terrain. Bikes that can be easily mounted and safely dismounted at any time.... Allow us to introduce our MODO Collection specifically designed by women for women."
WORTH MENTIONING:
One of the female marketing employees did make a statement due to the uproar this caused. After blaming it on bad wording thankfully they did update the website with a less sexist description.
What's really disturbing is that "the women that designed this bike for women" along with the wording in the ad had no clue this would offend anyone or that it came off as sexist and were surprised by the backlash. Wow!!!!!!!!!