Lets call a spade a spade: McDonald's has dominated the fast food world in the past 6 months.
McDonald's has adapted with the times by enhancing what they do well and exploring new options outside of their standard menu. As a result, sales are up.
Burger King opted to fight back, shocking the world by adding hot dogs to their menu. Many expected this risk to blow up in their face, but it's actually been the opposite.
According to BK, the average store is selling between 80-120 hot dogs per day.
“There has been an overwhelming response,” CEO Dan Accordino said on the call. “The advertising for the grilled hot dogs didn’t even start until [Thursday]. So all you have seen so far is what you have seen on social media.”
What’s more, he noted, the hot dogs are “incremental,” meaning consumers order them with other items, driving up the chain’s average check.