Branding and strong advertising is key to a product.
I knew nothing about Dos Equis until they unleashed their clever campaign titled "The most interesting man in the world." He was distinguished, funny and the ladies loved him. Pretty much the coolest guy in the room at all times. What guy wouldn't want to be that while getting drunk on a Saturday night?
The ads and the drink too off after the start of this promo run. Sadly, Dos Equis has announced that this campaign will be coming to an end soon.
Dos Equis has decided to part with The Most Interesting Man in the World.
"Though the specific character played in TV ads by veteran actor Jonathan Goldsmith, 77, won’t be back, another equally interesting and likely younger man will take his place, Katz says. Dos Equis plans to revamp the popular commercials in order to keep their edge for a new generation of customers."
“Culture has changed very dramatically” since the commercials debuted, Katz says. “Our Millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft (beer). We just want to make sure that the (Most Interesting Man) story evolves.”
This is truly a sad day in the world of advertising.