While it might be significantly less in Kpop than in typical American pop, alcohol is a constant presence in K-entertainment.
I have no problem with people drinking to have fun - that's fine! But in Kdramas or Kpop, people are often shown drinking in two situations:
1. When they're angry/sad
2. When they need confidence
And then they often drink until they are so drunk that they can't walk, stay awake, or speak. Which is often a warning sign for alcohol poisoning.
To make matters WORSE. In K-dramas it is often when one of the characters is drunk that a kiss scene happens. You're Beautiful for example. The girl is so drunk that she falls on the boy and accidentally kisses him. From that point on they start to fall in love.
This makes it seem okay to make advances on drunk or sleeping people - which it is NOT.
Seeing behaviour like this over and over again in media can make your brain automatically think "I'm sad - I need to drink" or "My crush is drunk, perfect time to make a move and hope he forgets"
It seems like I'm being dramatic (and sure, I am!) but it DOES have an effect on us subconsciously!
I'm not trying to be a grandma and say "get that alcohol off the television, kids might see it!" No, no.
I'm just saying the way it is shown in media is encouraging people to drink when they are depressed or vulnerable which is exactly when you SHOULDN'T drink.
In America, drinking culture tends to use "sexy" women to advertise but in Korea (yes, they still use "sexier women but...) advertisements also tend to use very young "innocent" idols.
Take IU for example.
She's know as the "little sister" of Kpop and yet one of her biggest endorsements is soju. Because its cute to get young innocent girls drunk.
Am I the only one who has noticed this in Korean entertainment?
I know its an issue in the US too, but considering how big the drinking culture in Korea is, I think its important to talk about!