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When we are really deep in the shit in this thing called life, and we're able to get out of it, that's when we become stronger. Don't ask for things to be easier, work on being stronger to destroy that struggle.

@kneelb4zod I like that quote :)
This reminded me of Bruce Lee I think he said "Do not pray for an easy life, pray for the strength to endure a difficult one."
that is actually my go to quote when I'm down or need a push to hit the gym @alywoah
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Apakah Impotensi Bisa Sembuh Total?
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What are the effective media tools that are used by Public Relations for building an organization’s image?
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QUESTION 106 An organization is setting up two new Cisco FTD devices to replace their current firewalls and cannot have any network downtime. During the setup process, the synchronization between the two devices is failing. What action is needed to resolve this issue? A.Confirm that both devices have the same port-channel numbering B.Confirm that both devices are running the same software version C.Confirm that both devices are configured with the same types of interfaces D.Confirm that both devices have the same flash memory sizes Answer: D QUESTION 107 There is an increased amount of traffic on the network and for compliance reasons, management needs visibility into the encrypted traffic. What is a result of enabling TLS'SSL decryption to allow this visibility? A.It prompts the need for a corporate managed certificate B.It has minimal performance impact C.It is not subject to any Privacy regulations D.It will fail if certificate pinning is not enforced Answer: A QUESTION 108 An organization wants to secure traffic from their branch office to the headquarter building using Cisco Firepower devices, They want to ensure that their Cisco Firepower devices are not wasting resources on inspecting the VPN traffic. What must be done to meet these requirements? A.Configure the Cisco Firepower devices to ignore the VPN traffic using prefilter policies B.Enable a flexconfig policy to re-classify VPN traffic so that it no longer appears as interesting traffic C.Configure the Cisco Firepower devices to bypass the access control policies for VPN traffic. D.Tune the intrusion policies in order to allow the VPN traffic through without inspection Answer: C QUESTION 109 A network administrator is seeing an unknown verdict for a file detected by Cisco FTD. Which malware policy configuration option must be selected in order to further analyse the file in the Talos cloud? A.Spero analysis B.Malware analysis C.Dynamic analysis D.Sandbox analysis Answer: C QUESTION 110 An engineer has been tasked with providing disaster recovery for an organization's primary Cisco FMC. What must be done on the primary and secondary Cisco FMCs to ensure that a copy of the original corporate policy is available if the primary Cisco FMC fails? A.Configure high-availability in both the primary and secondary Cisco FMCs B.Connect the primary and secondary Cisco FMC devices with Category 6 cables of not more than 10 meters in length. C.Place the active Cisco FMC device on the same trusted management network as the standby device D.Restore the primary Cisco FMC backup configuration to the secondary Cisco FMC device when the primary device fails Answer: A QUESTION 111 An engineer is attempting to add a new FTD device to their FMC behind a NAT device with a NAT ID of ACME001 and a password of Cisco388267669. Which command set must be used in order to accomplish this? A.configure manager add ACME001 <registration key> <FMC IP> B.configure manager add <FMC IP> ACME0O1 <registration key> C.configure manager add DONTRESOLVE <FMC IP> AMCE001 <registration key> D.configure manager add <FMC IP> registration key> ACME001 Answer: D QUESTION 112 Refer to the exhibit. An organization has an access control rule with the intention of sending all social media traffic for inspection. After using the rule for some time, the administrator notices that the traffic is not being inspected, but is being automatically allowed. What must be done to address this issue? A.Modify the selected application within the rule B.Change the intrusion policy to connectivity over security. C.Modify the rule action from trust to allow D.Add the social network URLs to the block list Answer: C QUESTION 113 A user within an organization opened a malicious file on a workstation which in turn caused a ransomware attack on the network. What should be configured within the Cisco FMC to ensure the file is tested for viruses on a sandbox system? A.Capacity handling B.Local malware analysis C.Spere analysis D.Dynamic analysis Answer: D QUESTION 114 An engineer configures a network discovery policy on Cisco FMC. Upon configuration, it is noticed that excessive and misleading events filing the database and overloading the Cisco FMC. A monitored NAT device is executing multiple updates of its operating system in a short period of time. What configuration change must be made to alleviate this issue? A.Leave default networks. B.Change the method to TCP/SYN. C.Increase the number of entries on the NAT device. D.Exclude load balancers and NAT devices. Answer: D QUESTION 115 administrator is configuring SNORT inspection policies and is seeing failed deployment messages in Cisco FMC. What information should the administrator generate for Cisco TAC to help troubleshoot? A.A Troubleshoot" file for the device in question. B.A "show tech" file for the device in question C.A "show tech" for the Cisco FMC. D.A "troubleshoot" file for the Cisco FMC Answer: D QUESTION 117 A network engineer is receiving reports of users randomly getting disconnected from their corporate applications which traverses the data center FTD appliance Network monitoring tools show that the FTD appliance utilization is peaking above 90% of total capacity. What must be done in order to further analyze this issue? A.Use the Packet Export feature to save data onto external drives B.Use the Packet Capture feature to collect real-time network traffic C.Use the Packet Tracer feature for traffic policy analysis D.Use the Packet Analysis feature for capturing network data Answer: B QUESTION 118 IT management is asking the network engineer to provide high-level summary statistics of the Cisco FTD appliance in the network. The business is approaching a peak season so the need to maintain business uptime is high. Which report type should be used to gather this information? A.Malware Report B.Standard Report C.SNMP Report D.Risk Report Answer: D QUESTION 119 Refer to the exhibit. An administrator is looking at some of the reporting capabilities for Cisco Firepower and noticed this section of the Network Risk report showing a lot of SSL activity that cloud be used for evasion. Which action will mitigate this risk? A.Use SSL decryption to analyze the packets. B.Use encrypted traffic analytics to detect attacks C.Use Cisco AMP for Endpoints to block all SSL connection D.Use Cisco Tetration to track SSL connections to servers. Answer: A QUESTION 120 An administrator is setting up Cisco Firepower to send data to the Cisco Stealthwatch appliances. The NetFlow_Set_Parameters object is already created, but NetFlow is not being sent to the flow collector. What must be done to prevent this from occurring? A.Add the NetFlow_Send_Destination object to the configuration B.Create a Security Intelligence object to send the data to Cisco Stealthwatch C.Create a service identifier to enable the NetFlow service D.Add the NetFlow_Add_Destination object to the configuration Answer: D QUESTION 121 With a recent summer time change, system logs are showing activity that occurred to be an hour behind real time. Which action should be taken to resolve this issue? A.Manually adjust the time to the correct hour on all managed devices B.Configure the system clock settings to use NTP with Daylight Savings checked C.Manually adjust the time to the correct hour on the Cisco FMC. D.Configure the system clock settings to use NTP Answer: D QUESTION 122 A network administrator notices that SI events are not being updated The Cisco FTD device is unable to load all of the SI event entries and traffic is not being blocked as expected. What must be done to correct this issue? A.Restart the affected devices in order to reset the configurations B.Manually update the SI event entries to that the appropriate traffic is blocked C.Replace the affected devices with devices that provide more memory D.Redeploy configurations to affected devices so that additional memory is allocated to the SI module Answer: D QUESTION 123 Refer to the exhibit. What must be done to fix access to this website while preventing the same communication to all other websites? A.Create an intrusion policy rule to have Snort allow port 80 to only B.Create an intrusion policy rule to have Snort allow port 443 to only C.Create an access control policy rule to allow port 443 to only D.Create an access control policy rule to allow port 80 to only Answer: D QUESTION 124 A network administrator discovers that a user connected to a file server and downloaded a malware file. The Cisc FMC generated an alert for the malware event, however the user still remained connected. Which Cisco APM file rule action within the Cisco FMC must be set to resolve this issue? A.Detect Files B.Malware Cloud Lookup C.Local Malware Analysis D.Reset Connection Answer: D QUESTION 125 Which feature within the Cisco FMC web interface allows for detecting, analyzing and blocking malware in network traffic? A.intrusion and file events B.Cisco AMP for Endpoints C.Cisco AMP for Networks D.file policies Answer: C QUESTION 126 Which license type is required on Cisco ISE to integrate with Cisco FMC pxGrid? A.mobility C.base D.apex Answer: C QUESTION 127 A network engineer wants to add a third-party threat feed into the Cisco FMC for enhanced threat detection Which action should be taken to accomplish this goal? A.Enable Threat Intelligence Director using STIX and TAXII B.Enable Rapid Threat Containment using REST APIs C.Enable Threat Intelligence Director using REST APIs D.Enable Rapid Threat Containment using STIX and TAXII Answer: A QUESTION 128 What is a feature of Cisco AMP private cloud? A.It supports anonymized retrieval of threat intelligence B.It supports security intelligence filtering. C.It disables direct connections to the public cloud. D.It performs dynamic analysis Answer: C QUESTION 129 An engineer has been tasked with using Cisco FMC to determine if files being sent through the network are malware. Which two configuration tasks must be performed to achieve this file lookup? (Choose two.) A.The Cisco FMC needs to include a SSL decryption policy. B.The Cisco FMC needs to connect to the Cisco AMP for Endpoints service. C.The Cisco FMC needs to connect to the Cisco ThreatGrid service directly for sandboxing. D.The Cisco FMC needs to connect with the FireAMP Cloud. E.The Cisco FMC needs to include a file inspection policy for malware lookup. Answer: AE QUESTION 130 An organization is using a Cisco FTD and Cisco ISE to perform identity-based access controls. A network administrator is analyzing the Cisco FTD events and notices that unknown user traffic is being allowed through the firewall. How should this be addressed to block the traffic while allowing legitimate user traffic? 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Winter Traffic 2.0 Review - Worth It? [ By Dawud Islam]
Winter Traffic 2.0 Review: What Is It? Winter Traffic 2.0 is a ONE CLICK SYSTEM. Your members just send any URL of their choice and benefit from free daily traffic FROM 7 X DIFFERENT TRAFFIC SOURCES (includes entry to 6 traffic rotators from my traffic products released during 2022). INCLUDES BRAND NEW SUPER CONVERTING TRAFFIC SOURCE FOR 2023 NEVER SEEN BEFORE!!! 3 Steps Is All It Takes: Step 1: Purchase - grab a copy of WINTER TRAFFIC 2.0 TODAY before the price goes up Step 2: Set Up Your System - Just follow the simple instructions to submit the URL of your choice and set up your 7 x TRAFFIC SYSTEMS Step 3: Sit back and enjoy your free buyer traffic each and every day FOREVER from 7 x DIFFERENT TRAFFIC ROTATORS Read More: Winter Traffic 2.0 Review: Key Features WINTER TRAFFIC 2.0: With your copy of WINTER TRAFFIC you get access to a BRAND NEW ROTATOR which has a very special new for 2023 traffic source. Nobody knows about this traffic and it is great for all types of offers in ANY niche. XMAS TRAFFIC 2.0: With your copy of XMAS TRAFFIC 2.0 you get access to a SPECIAL ROTATOR from a new secret traffic source that will get you daily traffic to any URL for the WHOLE of 2023. AUTUMN TRAFFIC: Our Autumn Traffic rotator has already proved itself as a great performer in delivering plenty of daily hits for our members. TRIPLE TRAFFIC: Get a blast of high quality traffic for any niche from our super responsive TRIPLE TRAFFIC rotator. SUMMER TRAFFIC: Our Summer Traffic rotator has already delivered many unique hits in the MMO niche. SPRING TRAFFIC: Complete your seasonal line-up with the excellent daily traffic that comes from the Spring Traffic rotator. TRAFFIC TIME 2.0: With our super TRAFFIC TIME 2.0 rotator from a unique secret traffic source, every day it's time for FREE DAILY TRAFFIC to any URL. 30 Day Money Back Guarantee: Try it out - what have you got to lose? If you have any technical issues in accessing any of the products inside WINTER TRAFFIC 2.0 we will give you a refund, provided that you let us know within 30 days of purchase (and give us a chance to try and fix the problem first). Read More:
Do you want to get good grades in architecture?
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Difference between Inverter & UPS? | Orrofast
What is UPS? An Uninterruptible Power Supply (UPS) is a device that allows an Electronic Devices to keep running for at least a short period of time when incoming power is interrupted. As long as utility power is flowing, it also replaces and maintains the energy storage. (Uninterruptible Power Supply) A device that provides battery backup when the electrical power fails or drops to an unacceptable voltage level. Small UPS systems provide power for a few minutes; enough to power down electronic devices in an orderly manner, while larger systems have enough battery for several hours. What is Inverter? Inverter is power electronics that regulate the flow of electrical power. Fundamentally, an inverter undertakes the DC-to-AC conversion by switching the direction of a DC input back and forth very rapidly. As a result, a DC input becomes an AC output. In other words, Inverter is a circuit that inverts the direct current (DC) into alternating current (AC). An inverter uses electric supply from an AC source to charge a ORROFAST Inverter Battery. During the power fail ure, the inverter takes the DC supply from the ORROFAST Inverter Battery, converts it into AC supply and provides the power supply to the electrical appliances. Conclusion: The UPS is more efficient as compared to the inverter. The UPS provides the electric backup to the appliances without delay and fluctuation. And the inverter is a medium between the primary power supply and the ORROFAST Inverter Battery. How does an Inverter work? Fundamentally, an inverter undertakes the DC-to-AC conversion by switching the direction of a DC input back and forth very rapidly. As a result, a DC input becomes an AC output. In other words, Inverter is a circuit that inverts the direct current (DC) into alternating current (AC). An inverter uses electric supply from an AC source to charge a ORROFAST Inverter Battery. How does a UPS work? The main parts of a typical UPS system are rectifier, ORROFAST Tubular Battery, inverter and controller. The rectifier converts the AC supply in DC supply to charge the battery. The battery is connected to the inverter which converts the DC output of battery into AC and supply to the connected device or system. The controller is provided to control the operation of the entire system. FAQs What are the 3 types of UPS? UPS is of three types as − Offline UPS Online UPS Standby or interruptive UPS Why is UPS called an Inverter? These devices work for the same intention to converts DC into AC UPS and inverter are both used to provide backup power to the electrical appliances. What are the main problems of UPS? A UPS provides less backup time. UPS has relatively more complex circuit. It is more expensive than an inverter. Do UPS & INVERTER need maintenance? Due to more wiring and need of distilled water in ORROFAST Inverter Batteries, the inverters require relatively more & frequent maintenance. Whereas UPS are almost maintenance free, except the battery.
How to practice gratitude? 18 creative ways.
Life is definitely better with more inclination towards gratitude. But, how to practice gratitude? Here are some suggestions to live better with gratitude. Practicing gratitude is a powerful way to improve your overall well-being and increase your happiness. It’s the simple act of acknowledging and appreciating the good things in your life. But, how do you practice gratitude on a daily basis? In this blog post, we’ll explore 18 methods for practicing gratitude and suggest some further reading to help you on your journey. Here goes: Keep a Gratitude Journal: One of the simplest ways to practice gratitude is to keep a gratitude journal. Each day, write down three things that you’re grateful for. This can be anything from the taste of your morning coffee to the support of your friends and family. Write a Gratitude Letter: Another way to practice gratitude is to write a gratitude letter to someone who has made a positive impact on your life. This can be a friend, family member, or even a stranger who has done something kind for you. Share Your Gratitude: Share your gratitude with others by telling them how much you appreciate them. This can be done in person, over the phone, or even through a text message or email. Practice Mindfulness: Mindfulness is the practice of being present and fully engaged in the present moment. This can help you to appreciate the good things in your life and be more aware of the things you’re grateful for. “The present moment is filled with joy and happiness. If you are attentive, you will see it.” – Thich Nhat Hanh Use Positive Affirmations: Positive affirmations can help you to focus on the good things in your life and practice gratitude. Repeat affirmations such as “I am grateful for all the good things in my life” or “I choose to focus on the positive”. “An attitude of gratitude brings great things.” – Yogi Bhajan Practice Gratitude in the Morning: Start your day with gratitude by taking a few minutes to reflect on the things you’re grateful for before you begin your day. This can help you to set a positive tone for the rest of your day. Practice Gratitude in the Evening: Reflect on the things you’re grateful for at the end of the day before you go to sleep. This can help you to end your day on a positive note and sleep better. Make a Gratitude Jar: Create a gratitude jar by filling a jar with small pieces of paper. Each day, write down something you’re grateful for and put it in the jar. You can look back at the jar on days when you’re feeling down to remind yourself of the good things in your life. Take a Gratitude Walk: Take a walk and focus on the things you’re grateful for. This can be the beauty of nature, the kindness of strangers, or simply the ability to walk. Practice Gratitude in Difficult Times: It can be hard to practice gratitude when things are tough, but it’s important to remember that gratitude is not about ignoring the bad things in your life, but rather acknowledging the good things that exist alongside them. “In the middle of every difficulty lies opportunity.” – Albert Einstein Practice Gratitude with Family and Friends: Share your gratitude with your loved ones and encourage them to do the same. This can create a positive and grateful atmosphere within your relationships. “Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” – Zig Ziglar Practice Gratitude Through Service: Helping others and giving back to your community can be a great way to practice gratitude. It can help you to appreciate what you have and feel grateful for the opportunity to make a difference in someone else’s life. “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy Practice Gratitude Through Creativity: Expressing gratitude through art, writing, or music can be a powerful way to connect with the things you’re grateful for. “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” – William Arthur Ward Practice Gratitude Through Movement: Incorporating gratitude into your physical practice, whether it be yoga, meditation, or exercise, can help you to focus on the present moment and appreciate the things you have. “Gratitude is the fairest blossom which springs from the soul.” – Henry Ward Beecher Practice Gratitude Through Nature: Spend time in nature and take in the beauty of the world around you. This can help you to appreciate the simple things in life and be grateful for them. “Nature is not a place to visit. It is home.” – Gary Snyder Practice Gratitude Through Spirituality: Incorporating gratitude into your spiritual practice can help you to connect with something greater than yourself and appreciate the blessings in your life. “Gratitude is the memory of the heart.” – Jean Baptiste Massieu Practice Gratitude Through Simplicity: Appreciate the simple things in life and be grateful for them. This can be as simple as a warm bed to sleep in or a hot meal to eat. “The simplest things are also the most extraordinary things, and only the wise can see them.” – Paulo Coelho Practice Gratitude Through Mindfulness: Practice mindfulness and be present in the moment. This can help you to appreciate the good things in your life and be grateful for them. “The present moment is a powerful place. From here, you can change your past and create your future.” – Louise Hay Further reading: “The Five Minute Journal: A Happier You in 5 Minutes a Day” by Intelligent Change “The Gratitude Diaries: How a Year Looking on the Bright Side Can Transform Your Life” by Janice Kaplan “The Magic of Gratitude” by Dr. Christiane Northrup “The Power of Gratitude: A Simple Guide to a Happier Life” by Dr. Robert Emmons “A Simple Act of Gratitude: How Learning to Say Thank You Changed My Life” by John Kralik Did you know? We have a Yoga Space at Work Theater, our coworking space in Bangalore Learn more about our coworking space on Think Remote.
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همه تیم های بازاریابی محتوا یکسان ایجاد نمی شوند. برخی از بنیانگذاران انفرادی تشکیل شده اند، برخی دیگر شامل طیف گسترده ای از افراد و نقش ها هستند. امروز، ما به دنبال این هستیم که یک تیم محتوا بدون توجه به اندازه آن، همیشه باید چه نقش هایی را پوشش دهد. درست مانند تیم های پشت سر آن، همه تیم تولید محتوا حرفه ای نیز برابر ایجاد نمی شوند. تنظیم پایه ها با ایجاد نقش های روشن، سرمایه گذاری عالی برای ثابت نگه داشتن و مرتبط نگه داشتن چیزها در بلندمدت است. تولید محتوا به یاد داشته باشید، یک نقش لزوماً برابر با یک عضو تیم نیست. در صورت اجرای سئو محتوا یک عملیات کوچک، یک نفر می‌تواند کفش‌های متفاوتی را بپوشاند (به شرطی که بداند چطور). از هر ده بار، 9 بار، استارت آپ ها و برندهای جدید نقش مشخصی برای تیم تولید محتوا حرفه ای خود تعیین نمی کنند، که منجر به تلاش بنیانگذاران برای محتوا می شود و قطعات به شدت ضعیف عمل می کنند. می توان (و باید) با اختصاص نقش های واضح به اعضای تیم از این امر جلوگیری کرد. هنگامی که انجام دادید، به آنها بچسبید. مسئولیت ایجاد تیم تولید محتوا حرفه ای را به دیگران بسپارید و آنها شما را با چیزهایی شگفت زده خواهند کرد که هرگز نمی توانستید خودتان تولید کنید. یا ... همه چیز را به تنهایی انجام دهید! فقط مطمئن شوید که از قبل مشخص کنید چه کسی چه کاری انجام می دهد. شش نقشی که تیم محتوای شما نمی تواند بدون آنها انجام دهد تولید محتوا (و بازاریابی) یک فرآیند است. اگر نقش‌هایی را که مرتبط با فرآیند هستند تعریف نکنید، نمی‌توانید آن را به طور مداوم انجام دهید. به همین دلیل، امروز، ما شش نقشی را که تیم تولید محتوا حرفه ای شما نمی‌تواند بدون آن‌ها انجام دهد، به شما معرفی می‌کنیم. اینجا اند: 1. مدیر ارشد محتوا بله، این یک چیز است. و بله، مهم است (بقدری که موسسه بازاریابی محتوا یک نشریه کامل را بر اساس آن ایجاد کرد). به عنوان مثال آن هندلی را از MarketingProfs در نظر بگیرید. حرفه او چیزی جز الهام بخش نیست، و روشی که او دنبال کننده های خود را در توییتر یا لینکدین درگیر می کند، اغلب چشم ها را برای بازاریابان محتوا و سازندگان به طور یکسان باز می کند. خوب، اما مدیر ارشد محتوا (CCO) دقیقاً چیست؟ به بیان ساده، این شخص است که کل استراتژی بازاریابی محتوا را نادیده می گیرد، که با انتخاب موضوع، همسویی اهداف تجاری و بازاریابی و اولویت بندی محتوا شروع می شود. این نقش مسئولیت بزرگی را بر عهده دارد و تنها در صورتی باید از آن خارج شود که در تلاش‌های بازاریابی تیم تولید محتوا حرفه ای خود جدی باشید. مهارت های مدیر ارشد محتوا عبارتند از: دانش کامل در مورد فرآیند محتوا. CCO ها می توانند شخصاً محتوا بنویسند، طراحی یا ویرایش کنند. اگر بخش‌های مهم‌تری از استراتژی محتوا داشته باشند، همیشه این کار را انجام نمی‌دهند، اما در نوع خود حداقل نویسندگان ماهری هستند. CCO ها رویاپردازان بازاریابی هستند. آنها یک محصول/خدمت را انتخاب می کنند و نقطه ها تیم تولید محتوا حرفه ای را بین آنچه که مخاطب می خواهد مصرف کند و نحوه درک خریدار از پیشنهاد شما در درازمدت به هم متصل می کنند. یک CCO باید مهارت های تحلیلی بالایی داشته باشد، اما در بازاریابی نیز مهارت طبیعی داشته باشد. آنها باید پیشینه تحصیلی قوی در بازاریابی یا حداقل اشتیاق ذاتی به آن داشته باشند. مهارت های تولید محتوا سازمانی قوی برای CCO لازم است تا کار خود را به طور موثر انجام دهد. تیم تولید محتوا حرفه ای این یعنی همه چیز از مدیریت پروژه گرفته تا تفویض اختیار و مدیریت وظایف. آنها نه تنها درک گسترده ای از طیف محتوا دارند، بلکه می توانند خود کل فرآیند را نیز مدیریت کنند. مسئولیت های مدیر ارشد محتوا عبارتند از: اتصال نقاط بین فروش و بازاریابی. CCOها از ارائه یک محصول یا خدمات به سمت عقب حرکت می کنند و به ده ها یا صدها محتوای مرتبط با آن پیشنهاد منشعب می شوند. تعیین اهداف بازاریابی سه ماهه و هوشمند که به شدت با اهداف تجاری مرتبط است. این به آن‌ها اجازه می‌دهد تا استراتژی محتوا را دقیقاً مطابق با نیازهای کسب‌وکار برآورده کنند و بر اساس آن محتوا را اولویت‌بندی کنند. اطمینان از ثبات لحن برند و اجرای دستورالعمل ها در تمام کانال های بازاریابی. تیم تولید محتوا حرفه ای یک CCO باید با نظارت دقیق بر محتوای تولید شده در کانال های مختلف از هویت یک برند محافظت کند. در موضوعات پرطرفدار که پتانسیل تأثیرگذاری تصاعدی بر دارایی‌های تجاری و بازاریابی را دارند، به جای تمرکز بر خرده‌گیری، پیمایش و اجرا کنید. این به طور موثر در فرمول بازاریابی 10 برابری که توسط بنیانگذار CoSchedule، Garrett Moon ارائه شده است، توضیح داده شده است. مستقیماً با مدیران محتوا ارتباط برقرار کنید تا اطمینان حاصل کنید که استراتژی در طول مراحل مختلف خط لوله محتوا سازگار است. مدیر ارشد محتوا نقش بزرگ و ترسناکی به نظر می رسد. نه. این در واقع 'آسان ترین' نقش برای ورود به آن است زیرا نشان دهنده شالوده و موفقیت نهایی استراتژی بازاریابی محتوای شما است. یک CCO می تواند هر کسی باشد: مدیر عامل، مدیر ارشد اجرایی، بنیانگذار، هم بنیانگذار، دوست، یک کارآفرین. شما به آن می گویید. فقط یک شرط کلیدی برای آنها وجود دارد که واقعاً این عنوان را داشته باشند: بازاریابی محتوای زنده و نفس. مهارت های یک مدیر محتوا عبارتند از: بسیار سازماندهی شده آنها درک قوی از نحوه مدیریت زمان و نحوه واگذاری تیم تولید محتوا حرفه ای کارها به طور موثر دارند. آنها قبل از هر چیز بازاریاب هستند و بر محتوای تولید شده نظارت می کنند و موفقیت آن را در مقایسه با اهداف بازاریابی تضمین می کنند. شعبده بازان نرم افزار صفحه گسترده، مدیران محتوا می توانند یک Google Sheet را به یک مرکز داده بسیار بصری و سازماندهی شده تبدیل کنند که داستانی را روایت می کند (در رتبه Koala، ما ترجیح می دهیم از Airtable برای این کار استفاده کنیم). می تواند با مردم همدردی کند و بفهمد که چگونه با سناریوهای خاص مرتبط با ناکارآمدی یا عدم بهره وری مقابله کند. می داند که چگونه مدل ها، نقشه های ذهنی، نمودارها و سایر تجسم های مهم را برای مراجعه به CCO بسازد. همچنین درباره نرم‌افزار بازاریابی و مدل‌های انتساب می‌داند تا به شما کمک کند چه چیزی تیم تولید محتوا حرفه ای بیشترین کسب‌وکار را به همراه داشته است. آنها درجاتی از دانش در تمام زمینه های تولید محتوایی که مدیریت می کنند دارند، اما لزوماً نمی دانند که چگونه وظایف خاصی مانند طراحی گرافیک یا کپی رایتینگ را انجام دهند. مسئولیت های یک مدیر محتوا عبارتند از: تحقیق فعال درباره موضوعات، موضوعات فرعی و کلمات کلیدی و به روز رسانی استراتژی بازاریابی محتوا بر اساس آن. این کار معمولاً از طریق ابزار کلمه کلیدی مانند Ahrefs (پرداخت شده) یا Ubersuggest (رایگان) انجام می شود. اعتبارسنجی مناسب بودن بازار برای موضوعات و کلمات کلیدی مرتبط با کسب و کار و تولید ایده های محتوایی پیرامون آنها. ایجاد طرح‌های مدولار واضح و مختصر که به راحتی جدا می‌شوند و به مدیر تیم تولید محتوا حرفه ای اجازه می‌دهند وظایف مختلفی را به افراد مختلف به طور همزمان اختصاص دهند. در اینجا طرح کلی برای پست وبلاگی که در حال خواندن آن هستید آماده کرده ایم (فایل فقط برای مشاهده سندنگار Google). واگذاری وظایف به سایر افراد در تیم و نظارت بر بهره وری آنها با ردیابی زمان و ابزارهای مدیریتی مانند Timecamp. نظارت دقیق بر هر مرحله از خط لوله تولید محتوا و اعمال اصلاحات بر اساس دستورالعمل های مدیریت. لطفاً توجه داشته باشید که طرح کلی پیش نویس نهایی نیست. این متنی نیست که در پست یا مقاله نهایی وبلاگ استفاده می شود، بلکه خلاصه ای سریع از تمام مواردی است که باید در قسمت محتوا پوشش داده شود. تیم تولید محتوا حرفه ای این بدان معنی است که نیازی نیست که زیبا یا فوق العاده خوب نوشته شود، بلکه باید واضح، مختصر و ساختارمند باشد. این مسئولیت مدیر محتوا است که این کار را برای هر قسمت از محتوا انجام دهد. 3. نویسنده محتوا این یکی از سنتی‌ترین نقش‌ها در بازاریابی محتوا است، و همچنین یکی از تیم تولید محتوا حرفه ای اشتباه‌ترین نقش‌هاست. یک نویسنده محتوا، هدف اصلی و نهایی استراتژی بازاریابی محتوای شما نیست. مسئولیت اصلی آنها تحقیق در مورد منابع مرتبط و نوشتن یک محتوای شگفت انگیز بر اساس دستورالعمل های نوشتن برند شما و طرح کلی شما است. بله، آنها باید دانش اولیه سئو را داشته باشند. بله، آنها احتمالاً می دانند چگونه تحقیق کلمات کلیدی خود را انجام دهند. و بله، آن‌ها می‌توانند به بازاریاب‌های محتوا تبدیل شوند، اما این مسئولیت آنها به عنوان نویسنده نیست. از آنجایی که این نقش بسیار مهمی در خط لوله محتوا است (فاکتور تعامل را تعریف می کند)، آن را با نقش جک از همه معاملات اشتباه نگیرید. این CCO است. اگر کمی با این نقش گیج شده اید، به شخصی مانند فلیسیتی وایلد نگاه کنید. او یک کپی‌رایتر در سطح جهانی از اسکاتلند است، و همچنین به تولید محتوا نیز می‌پردازد. نمایه او نمونه ای عالی از چیزی است که یک نویسنده مدرن کپی و محتوا باید روی آن تمرکز کند. مهارت های یک محتوا نویس عبارتند از: قابلیت های تحقیقاتی پیشرفته یک نویسنده فقط نمی نویسد؛ آنها زمینه آنچه نوشته شده را درک می کنند. این بدان معناست که آنها ابتدا بر اساس طرح کلی درباره موضوع تحقیق می کنند، تیم تولید محتوا حرفه ای به دنبال منابع مربوطه می گردند که قابل اعتماد هستند، خود را مطلع می کنند، یادداشت برداری می کنند و در نهایت با نوشتن یک پیش نویس صیقلی از مقاله، به موضوع اشاره می کنند. استعداد ذاتی برای نوشتن و روی کاغذ آوردن چیزها. بله کاغذ شما باید انتظار توانایی های طوفان فکری، رفتار «تحقیقی» و اشتیاق به نوشتن همه چیز را داشته باشید. نویسندگان مهمترین بخش انتقال پیام برند تیم تولید محتوا حرفه ای به مخاطبان شما هستند! داستان نویسی و نوشتن عالی. وظیفه اصلی یک نویسنده محتوا حفظ توجه کاربر است. این کار به روش های مختلف انجام می شود، اما تقریباً همیشه محصول فرعی داستان سرایی است. ماموریت برند شما خط پایه است. سپس نویسنده داستانی را بر اساس ماموریت شما و موضوع داده شده می سازد. توانایی قوی برای جذب مخاطبان خاص. هنگام استخدام یک نویسنده محتوا، تیم تولید محتوا حرفه ای باید انتظار داشته باشید که هم تخصص در حوزه کاری خود داشته باشید و هم مجموعه ای سالم از محتوای مرتبط با جایگاه خود. توانایی درگیر کردن مخاطبان خاص چیزی است که نویسندگان محتوا را متمایز می کند و به آنها کمک می کند فاصله بین اهداف تعیین شده توسط CCO و خوانندگان شما را پر کنند. مسئولیت های یک محتوانویس عبارتند از: تحقیق در مورد منابع مناسب و ارائه هایپرلینک ها با قرار دادن تیم تولید محتوا حرفه ای مستقیم آنها در نوشته آنها (به راحتی با هر پردازشگر کلمه انجام می شود). قالب‌بندی تولید محتوا به گونه‌ای که شامل سرفصل‌ها، سرفصل‌ها، پاراگراف‌ها با فاصله مناسب، فهرست‌های شماره‌دار و نامرتب و غیره باشد. ارائه نوشته ای عالی که کاربر را از ابتدا تا انتها درگیر می کند و او را به اقدام برای هدف مشخص شده در طرح هدایت می کند. لطفاً توجه داشته باشید که نویسندگان محتوا لزوماً کپی رایتر نیستند. آنها می توانند هر دو باشند (ما در Koala Rank توصیه می کنیم فردی را پیدا کنید که درجاتی از تجربه در هر دو شاخه داشته باشد)، اما این نقش انعطاف پذیر است که بسته به نیازها و مقیاس سازمان و تجارتی که با آن کار می کنند می تواند تغییر کند. نکته جانبی: نویسندگان تولید محتوا معمولاً به عنوان کارمندان آزاد یا قراردادی استخدام می شوند. این کاملاً خوب است و در محدوده نقش های تیمی شما کار می کند.