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Game-changing Amazon Advertising Tips
Looking for ways to improve the advertising side of your Amazon business? If done right, Amazon advertising can help your product reach its target audience and drive more sales. Read on to determine the best ways to approach advertising on Amazon. Let’s get started. #1 Build brand awareness with Amazon Sponsored Brands Amazon Sponsored Brands, also referred to as headline search ads, is the key to driving more sales. These ads appear above the search results page on Amazon and help sellers build brand awareness. This is, especially beneficially for sellers who are selling multiple products in the marketplace. If you want to experience top-of-the-funnel Amazon advertising, particularly when paired with branded searches or category keywords, Sponsored Brands are ideal to go with. This gives you the opportunity to build brand recognition by incorporating entities like your ASINs, brand logo, and custom headline. #2 Have a flexible ACoS goal When it comes to Advertising Cost of Sale, the lower, the better. However, lower ACoS is not what you should be aiming for. The Advertising Cost of Sale can be explained as the ratio of your ‘ad spend’ to ‘revenue.’ For automatic targeting, Advertising Cost of Sale is at the group level, whereas for manual targeting, you get your Advertising Cost of Sale on a product level. Although low ACoS is preferred, your ad campaign should have an objective depending on whether you are trying to make ongoing profits from the product, liquidating a product, or launching a new product. For best-selling products, your main objective should be lower advertising costs. If your product is already popular among the buyers, they can easily find your product without the need for an advertisement. However, it totally changes if you are launching a new product. The ACoS should be higher (at least in the short term) for new product launches. It is useful for earning reviews and gaining traction. #3 Use the best PPC automation tool for better revenue When it comes to Amazon PPC advertising, it is a bit complex than you might think. Being an Amazon seller, especially the new one, you need additional resources to manage your PPC advertising. Your ad campaigns could be more valuable if you have an external automation tool helping you complete the important tasks rather than trying to manage your PPC ads and Amazon business at the same time. This is where SmartPPC tool comes into play. It is an Amazon PPC ad management tool that can optimize and customize your ad campaign structures. It collects, analyzes, and learns from your previous PPC ad campaign data and performs a comprehensive diagnosis. The best part, it comes with Automatic Keyword Sorting functionality that allows sellers and advertisers only to run profitable keywords and remove those that are irrelevant. #4 Make use of the Flywheel Effect While it has not reached its prominence yet, the Flywheel effect could become “the Amazon marketing strategy” for years to come. Created by Jeff Bezos, it has contributed to the success of the Amazon business model. In simple terms, the Flywheel Effect is the idea of using paid ads for generating earned media, which drives the overall growth. Paid media and earned media incorporate orders, detail page views, and reviews. On the other hand, your product content is known as ‘owned media.’ When you are implementing your ad strategy based on the Flywheel Effect, you need to ensure avoiding common mistakes of determining success based on the Advertising Cost of Sale. You need to look at the gross profit and total revenue, as well. It works in a way that when paid ads drive traffic to your listing, it will boost your product’s position on the organic search results. The increased traffic and a decent position in the Amazon organic search results page will likely increase your product’s chances of earning the “Amazon’s Choice” title. Once your product earns this designation, it will gain more attention from customers that ultimately results in more traffic. This is a continuous cycle, hence, known as the Virtuous Cycle Model. #5 Emphasize on product-level profitability Before introducing Amazon PPC into the mix, you need to understand your gross profit on a product level. Individual SKUs (stock keeping unit) boast different profit margins. Thus, it would be vital to look at more granular data. This data will give you insight on which one of your products will benefit most from PPC ads. This not only minimizes your risk but increases your profitability as well. You need to examine the product-level profitability in order to determine the products with the lowest and highest margins. There is no point in spending money on ads that you don’t know will be beneficial or not. This is a great practice followed by many successful sellers and advertisers. You will save a lot of money doing this. #6 Exclude negative keywords for reducing wasteful ad spend In order to make sure that you don’t rank for wrong search terms, you need to exclude irrelevant keywords from a larger keyword search. For example, suppose you sell $20 watches. That means you would want to rank for ‘watches’ and not ‘Tissot watches.’ In this case, ‘Tissot’ is a negative keyword. It can be a bit overwhelming when deciding what keywords are negative. The best way to start is looking for keywords that get a large volume of traffic but low conversions. If you do not exclude the negative keywords, you will be paying for the clicks that don’t convert into actual sales. In other words, you will be wasting money. However, it is not easy to determine what customers are looking for. But with the help of some Amazon seller tools, you can filter out your specific audience. Excluding negative keywords will prevent your Amazon PPC ads from showing in the searches that don’t drive conversions. Conclusion It is all about using the right strategies. Whether you are experienced or not, you need to do proper research and analyze your strategies before implementing them. Always use quality and trusted Amazon seller tools like SellerMotor for performing different tasks. If you want to know more about Amazon advertising, feel free to contact us.
[CLOSED] Announcing: Vingle President Recruitment
--Current recruitment for these Communities has closed. Please check your communities for notifications on the next recruitment period!-- Hello Vinglers! Three months ago, we welcomed our Pioneers who bravely took on the role of first President of their Communities. Now that their term has ended, these Communities will be open for applicants who want to take on the responsibility! The registration period for Presidential Candidates starts December 3 and will end on December 11. Current Presidents are allowed to re-apply for their spot, and new members of the Commuity are encouraged to apply as well! On December 12, your Community will have 1 week to vote. The results of the voting will be released in real time and anonymous of course! If only one person is running for President, they will become President without a vote. To apply: Click the link of the Community you want to apply for below and fill out the application - A.C.E AOMG Astro BAP BTS BamBam Bigflo CROSSGENE Chanyeol Cheerleading ChoiYoungJae Funny Got7 Infinite JJProject Jimin KimYugYeom Kpop MarkTuan NCT NU'EST OnePiece Pentagon Quotes Straykids SuperJunior T.O.P TRCNG TVXQ Travel WINNER iKON If the community you want to be President for is not on the list, visit the Community and see if you can apply to be Pioneer! For Communities with Pioneers that were appointed a bit after the very first round of Pioneers, a "President registration banner" will be posted automatically and notifications will be sent out to remind you that you can apply when their term ends :) Many, many thanks to the wonderful Pioneers that cared so much for their Communities as our very first Presidents! @galinda @caricakes @jazminramirez9 @kpopandkimchi @QueenPandaBunny @immortalartist @Starbell808 @Yugykookie97 @MelissaGarza @Luna1171 @MaeLyn @Sugakookiev @TaylorHill5 @DefSoul1994 @WinKonVIP @Akiramarie13 @QueenyCrossGene @Just2BLoved @BTSMicDrop @Twistedpdnim @HeonyStar @Awkwardjazzy @YulaGyeom @ESwee @Halsyeon @Changkyunie @Kangyoochans @royalpandajedi @SweetDuella @Baekyeol27 @MonstaHyungwonX @LiyahBoon @CLAKPOP @VeronicaArtino Good Luck!
Thanks Everyone :)
Hello people :) Mariah here, with a special message to everyone who follows me, my collections, my meme fam, my quote fam, and anyone who even bothers to look at any of my cards. ^^ To start off, I have something I just have to say. :) edit made by me I have recently gotten 5,000 followers, and a friend of mine on the team inspired me to do this.. I wasnt going to at first, but you all deserve it. :) And a quick personal thank you to her. She's absolutely fantastic. ^^ The thing is, another friend of mine on Vingle, who is also on the team, found out for me that when a new user makes an account, you automatically follow the top popular accounts in the interest you take. I honestly dont care about numbers. I just care about making cards of BTS and making you guys happy with them. ^^ That same friend has told me millions of times that I deserve the number of followers I have. (Thank you for always keeping my spirits up, by the way.) But the thing is... I don't think I do. :) You all have given me so much support and many happy thoughts. I'd be the same me as I always have been even without the follower count. Even though most of the followers I have follow me unwillingly, I'm thankful to those of you who actually enjoy my cards. :) ❤ The reason why this is tagged in the JapaneseAnime and Quotes tag is because I want to thank all of you otakus and quote lovers who have been with me since Day 1 of when I posted my first card to Vingle, 'Quote #1'. MY VERY FIRST CARD!!! Thank you for sticking by me these past... Woah... 2 years! You guys are awesome, really. ಥ⌣ಥ But unfortunately, as I said 100 quotes ago, I'll be ending the quotes at 700. (┳Д┳) But the collection will have 701. (Yeah I know it bothers the hell out of me too..) My two year anniversary of when I first posted a card to Vingle is coming up. November 30th, 2015 I believe. :) I don't know if I'll do anything for that, but I just wanted to state it to show how far I've come on Vingle. ^^ (Don't judge me, let me be proud of myself... ;-; ) Anyways! Thank you everyone, who has read this far. :)  And those who were tagged for daily quotes.. it was nice posting for you all. ^^ But this will be the last time I put this tag list in a card. ╥﹏╥ ♡ Tag List ♡: @joshhsherer @Sugasadamsapple @LeaEsterline @rubychan19 @SimplyAwkward @animelord @AlexisRiver @SteveZuniga @antwonbro12 @LoneRose72 @jazminramirez9 @xigot7forlifex @CrazyOtaku3 @GhoulGasterIRL @MasonBurt @assasingod @crimsonsasuke @xDaisyDaysx @IztimZeugirdor @kouvarisb @DorianBeil @lopleaf19 @Dragonshaow @Dynasty5789 @Nyxxonn @padfoot77 @simpsonsamantha @ZombieDragon @FlotiNMusiCNotE @ChristopherKenn @JackBlink @jeonstussy @Subtilitas And I hope all ARMY are ready for more Bangtan cards from me as I part ways with anime. ^^ Everyone. Thank you again. :) •♡•♡•♡•♡•♡•♡•♡•♡•♡•♡•♡•♡• (Comment To Be Tagged In Any List) ◇ Addixtion Fam ◇ @SkyBlast @Sugasadamsapple @MelissaGarza @QueenPandaBunny @SugaKookieV @Gracielou0717 @AkiraMarie13 @JazminNegrete @sukkyongwanser BANGTAN'S ARMY TAGLIST: A: @AbbyRoscoe @AddictedtoKPOP @Addixtion @adritae @AgentLeo @AhensaAdel @AkiraMarie13 @AlenaSegura @AliceTetsuya @aliendestina @Alpha95 @AraceliJimenez @ashrose33 @AsystolinaTawan @awkwardjazzy @AmbieB @Airamatheah @ARMYaki16 @AngelaDarkness @animani B: @B2STJYDHDK @babysanchez1253 @Badtz @Baekyeol27 @170cme @bantanella @BeeTeeS @BreHolmes @BTSxEXO C: @cathysanchez157 @ChandraTorres @Changkyunie @cherriblossom17 @Choijiah @cns1391 @ColorMeKihyun D: @DaintySoul @DefSoul1994 @destiny1419 @DejaunaeSiders E: @Eli20 @emilyrivera21 @Eswee @EvilGenius @EvodiaEbraheem G: @glorias463 @Gracielou0717 H: @hayoungforever @Helixx @hopesforsuga711 @HopeYoongi @Hskswife @hyqtpie I: @ImHayley @imiebegay14 @InfiniteKiss @inuyashagal @iraVVIP @IrishCabacungan J: @jadmarie4567 @Jaerinn @JasminMartinez @JaxonB @JenGambale @jenissa711 @JerannethaBroug @jiminakpop @JJiBin @jjrockstar @JohnEvans @Josyy7AshleiRyals K: @KarenGuerra93 @karinamiranda81 @kee1999kee @KenyaMendoza @kimnam94 @KokoroNoTakara @Kpoplover2016 @kristendmh @Kyokeo @KeraDelatorre L: @LacyTanner @LemonLassie @LinnyOk @LiyahBoon @lopleaf19 @loverofkpop @luna1171 @luvella18 @LynetteXuan  @laurenkim3 M: @maddsanzen @MaggieHolm @MakaylaAtkins @MamaNini @MayraCastro @MelissaGarza @merryjayne13 @MistressSiren @MsLoyalHeart N: @nykechun P: @parktaemi @pharmgirlerin @Pickles440 Q: @QueenPandaBunny R: @resavalencia @RKA916 S: @sarahdarwish @SarahMoniva @Seera916 @selfishmachines @ShannonSaysHey @shellyfuentes70 @shisuschrist @simpsonsamantha @SindyHernandez @StefaniTre @StephanieDuong @StephaniePoore @strawberrylover @strawberrymintl @SugaKookieV @sukkyongwanser @SunnaWalo @SweetDuella @sweetnothing34 @Swhitta T: @Tamaki1618 @TashiannaBostia @tayamay1232 @TerraToyaSi @ThanaPlague @thatphamily @thekpoprealm @TheRealAgustD @tinytreeleaf @2TracyLynnn @TwistedPDnim V: @Vay754 @VickyLe @Viresse @VKookie47 W: @warning X: @xLonelyUnitatox @xDisappearx Y: @yehetmyohorat97 @YeojinOfficial @YessicaCardenas @YiselRamos @Yugykookie97 Z: @zilVer @ZeleniaMoon BANGTAN’S ARMY TEAM TAGLIST: @PolarStarr @Addixtion @SkyBlast @warning @YulaGyeom @Changkyunie @MelissaGarza ♡MEME FAM TAGLIST♡ @RmNoodles @PolarStarr @kristendmh @StefaniTre @QueenPandaBunny @MonieManhiM @LynetteXuan  @LeeChungHa @Josyy7 @tayamay1232 @TerraToyaSi @simpsonsamantha @RionaHenry @SugaKookieV @Emealia @Nyxxonn @MiyukiKawaii @SisAh @HannahLeonard @jiminakpop @KPOPDESTROYEDME @AimeBolanos  @maddsanzen @GoldenV @StephaniePoore @MikaelaGarzoria @SimplyAwkward  @XionHeart @kamaryn671 @AlexRae @2ilVer @MidajahRodrigue @ChristinaCovert @YsaGtz  @GreciaFlores  @littleumiko @ARMYaki16 @KeraDelatorre @Namjoonsbutt @KarenDonley