3 years ago500+ Views
In an interview with Variety, new AMC Theatres CEO Adam Aron said he'd consider designating a selection of AMC's auditoriums as "texting friendly."
Explaining his reasoning for the potential policy change, Aron said “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
He continued “At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
Is there really a middle ground in regards to this issue? A movie is supposed to be a experience to enjoy without interruption. Loud calls, bright lights during text messaging can annoy patrons.

Should AMC change their set up to suit millennials?

What a mistake! @Mitchmore99 I totally agree with you. I think that movies are sacred, it's something you can put your attention on without your phone!
They already allow this! It's not like they did anything before. (Also don't see why this is millennial specific. Older people do this too.)
This is tough. Yes. we live on our phones. but wow i t really is a huge distraction since the theater is pitch dark.