In an interview with Variety, new AMC Theatres CEO Adam Aron said he'd consider designating a selection of AMC's auditoriums as "texting friendly."
Explaining his reasoning for the potential policy change, Aron said “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
He continued “At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.”
Is there really a middle ground in regards to this issue? A movie is supposed to be a experience to enjoy without interruption. Loud calls, bright lights during text messaging can annoy patrons.