KyleBerke
2 years ago500+ Views
NBA To Allow Ads on Jerseys Starting in the 2017-18 Season
The image above is a humorous take on the news that NBA jerseys will soon have advertisements on them from BleacherReport. The NBA announced Friday that the Board of Governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys. Teams can now start pitching companies on buying a 2.5-by-2.5-inch space as the NBA becomes the first of the four major U.S. sports leagues to put ads on regular game-day jerseys. The first year of the program will be for 2017-18, which also will be the first season that Nike makes the uniforms after taking over from Adidas, which currently doesn't have its logo on game jersey. "It's my hope, independent of whatever additional revenues are generated through this patch program, that the greatest impact will be in this amplifying effect of companies choosing to associate directly with a team jersey, then going out and promoting that the relationship to the largest market," NBA commissioner Adam Silver said. Silver said the league had calculated that the program will be worth about $100 million a year. It's a small opportunity relative to the league's overall revenues, which Silver said is projected to be $7 billion in the 2017-18 season. Silver said Friday that the Nike swoosh will appear on every jersey for 29 teams, but that the Charlotte Hornets will likely have the logo of the Nike-owned subsidiary Brand Jordan as they are owned by Michael Jordan. The money will be counted as basketball-related income and, therefore, split with the players. What isn't yet clear is how a team will resolve a conflict if the company it sells a patch to is a competitor to a company that endorses that team's star player.
3 Like
1 Share
5 comments
As long as it's not huge and distracting I don't think it'll bug me.
2 years ago·Reply
Finally Nike taking over the league....Adidas did not deserve the sponsor spot
2 years ago·Reply
Lol is that bulls player on the end sponsored by Shaq? hahahah this reminds me of that moment in Ricky Bobby where he's driving with a Fig Newton sticker on his windshield lol
2 years ago·Reply
@TessStevens Lmao that moment was hilarious XD. I think it's the crying Michael Jordan face though.
2 years ago·Reply
3
5
1