Pepsi is back with a new product!
The new soda is called 1893.
The “artisanal cola” is an effort to reach out to craft and small-batch-loving drinkers. People who go to places staffed by “mixologists.” Not a knock against any of those people, but it's pretty clear the target demographic due to the first commercial for the product.
The ad shows a “soda sommelier” surrounded by barrels as he walks a group of drinkers through the proper way to enjoy the drink.
The reviews at the moment for the mixed, but it seems like this product may have legs to it.