http://gamasutra.com/blogs/JimCummings/20130331/189629/GDC_Riot_Experimentally_Investigates_Online_Toxicity.php I'm sure every gamers encountered "toxic" behavior when playing with others online. This could leave terrible impression on a particular gaming community, draining the joys of playing and resulting in loss of interest on the game itself, as I have with LoL. Above is an article about Riot's attempt to curb toxic behavior in LoL, played by 12 million people each day. For this research, Riot employed professionals from various psychology and neurology field to find best way of fixing the community that is notorious for its bad player behavior. Some key points from the article: - Player profiling of players with bad behaviors are observed to be "rippled" from a single person. In a game like LoL with 10 players, things can escalate out of control really quickly. -Engaging players about their behavior, instead of outright punishing them for it, was tested, because researchers firmly believed that players are not naturally and "innately" bad people. -This resulted in Tribunal System in which the community would vote upon the acceptability of a particular person's behavior, having them write down aspects of behaviors acceptable and unnaceptable. -105 million total votes were voluntarily casted by the community (article doesn't mention the timeframe) with 280,000 reformed players that were assessed by the community ceasing their bad behavior. Conclusion: engagement, not punishment, was the key to reducing the level of toxic behavior in LoL community.