Music and Men's Fashion in 1967-68
In the postwar era, the British were the leaders of style. The Rockers, the Teddy Boys, and the Mods were young adult that stressed independence, fun, fashion, and...music.
The Rockers listened to 1950s rock-and roll, wore black leather jackets, greased with pompadour hairstyle, and rode motorbikes. The Teddy Boys (also known as Teds) listened to rock n’ roll, rode motorcycles, wore drape suits with pompadours hairstyle, and were stereotyped as beer-drinking brawlers. The Mods (short for Modernists), listened to modern jazz as they showed their styles off at local cafes. They were characterized by their choice of style different from the 1950s and adopted new fads. Mods used clothing to craft a sense of identity. Their look was classy; they mimicked the clothing and hairstyles of high fashion designers in France and Italy; opting for tailored suits, which were topped by anoraks that became their trademark. They rode on scooters, usually Vespas or Lambrettas. The Mods dress style was often called the City Gent look. The young men incorporated striped boating blazers and bold prints into their wardrobe. Shirts were slim, with a necessary button down collar accompanied by slim fitted pants. Levi's were the only type of jeans worn by Mods. They worked at the lower end of the work force, usually nine to five jobs leaving time for clothes, music, and clubs. British rock bands such as The Who, The Small Faces, the Beatles, Procol Harum, the Animals, and The Kinks emerged from the Mod subculture. By 1965, some bands were regulars in Carnaby Street. Around 1966, Mod arguably ceased to be a specific subculture.
Starting in 1967, the Mod culture became the reemergence of flamboyance that had been absent from menswear for nearly a century. A phenomenon known as the peacock revolution. Carnaby Street emerged as the virtual fashion parades and epicenter of peacock revolution, which describe all manner of bold and graphic clothing with endless capacity for creativity and eye-catching reinvention. Fashion designers made the novelty in fabrics, cuts, colours, and patterns. Particularly with the proto-psychedelic, Indian-influenced colours and pattern. Coloured scarf, psychedelic or floral shirt, and double-breasted scarlet jacket with wide lapels and gold floral are snapshots of what 1967’s men would have worn.
The boutique I Was Lord Kitchener’s Valet in Portobello Road specialized in a distinctive merger of pop art and nostalgia, particularly Victorian and Edwardian military wear. Its window displays inspired artist Peter Blake in designing the cover of one of the most famous albums in rock history, Sgt. Pepper's Lonely Hearts Club Band.
In 1967, rock music also began to change. Some bands turn their music into psychedelic. Peacock revolution marks the early era of psychedelia. Some music videos and photos of 60's rock bands in 1967-1968 show their outfits of peacock revolution. Procol Harum are an English rock band formed in 1967. They contributed to the development of symphonic rock, and by extension, progressive rock. Their best-known recording is their 1967 hit single "A Whiter Shade of Pale", which is considered a classic of popular music and is one of the few singles to have sold over 10 million copies. Although noted for its baroque and classical influence, Procol Harum's music also embraces the blues, R&B, and soul. Bee Gees formed in 1958. Consist of brothers Barry, Robin and Maurice Gibb. They had two distinct periods of exceptional success; as a popular music act in the late 1960s and early 1970s, and as prominent performers of the disco music era in the late 1970s. Before disco, the brothers Gibb added Colin Petersen (drum) and Vince Melouney (guitar) to the group. The Beatles were an English rock band, formed in Liverpool in 1960. Rooted in skiffle, beat, and 1950s rock and roll, they later experimented with several musical styles, ranging from pop ballads and Indian music to psychedelia and hard rock, often incorporating classical elements in innovative ways.