Are you one of those people who could eat everything matcha-flavored and still not be tired of it? No? Get out.
Kidding! Let me try to convince you- it adds a really pretty green color, that changes in intensity depending on how much you use. It contributes the hint of bitterness that all tea has, and some earthy, almost sweet, notes.
Say you try these out and you're not feeling the matcha: how about you drown in a puddle of maple syrup (real, please!), bury under mountains of ruby-hued strawberries, plop on a scoop of ice cream? The matcha gets tamed a bit, but you still get some of that je ne sais quoi.