IDLEWILD BOOKSTORE Branding "Idlewild is a travel themed bookstore with locations in Brooklyn and Manhattan in New York City. The store gets its name from the original name of JFK airport in the 60s, during the golden age of air travel. Idlewild sells books about travel, countries, language, and culture as well as books in different languages for adults and children. They also offer classes on many different languages. My goal with this project was to elevate their brand and give it a lively kinetic voice." - Love the branding for this bookstore. Has vintage styles incorporated into Branding. Also the colors help out A LOT. and of course the papers used. AMAZING.... Designer Info: Andrew Colin Beck is a graphic design student at Brigham Young University (Graduation August 2013) in Provo Utah.