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Publish the best content your brain can manage
This is what blogging is really about.
Even if you’ve made mistakes in the last sections – chosen a bad domain name or started on a free host (ugh) – you can still make it work if you publish damn good content.
So what does the best content look like?
Well, the best content is not so much about how it looks. It may be in many forms like a video or a blog post or an eBook. That doesn’t really matter.
The best content, however, is something that changes a person’s life.
Again, that might sound dramatic but it’s not really all that surprising.
If your fashion blog is about helping curvy women then some content that you write might make someone feel better about themselves for a day.
That is a big thing. And they will remember it.
The best content solves problems. You and your brain should spend a lot of time trying to come up with the best and most helpfulest content ideas that you can think of.
So how do you do it?
Plan ahead with your blog’s strategy. Figure out what people might want to see now and in the future.
Copy your competitors and then be better
Have a look at what your competitors are doing to be successful and then copy them but make it different, unique and better. No point re-inventing the wheel.
Professional photos, videos, graphics – all of these things can make a huge difference to how you are perceived.
Write, write, write
You want to get better at writing? Well, you need to write a LOT. Write all the time and really try to find your voice. Write long blog posts that give out a lot of value.
Focus on evergreen content
Evergreen content is useful stuff that stays relevant not for just a week or two but forever. This is a key point to running a successful blog.
Search Engine Optimization is annoying but it is a vital part of helping you craft good content that get’s noticed. I have a guide to SEO for blogs that you can read.
Now, the reason I mentioned the brain in this section’s header is because this stuff really does become a drain on your brain if you are doing it right.
The best content is not easy to come up with. It takes a lot of research and it takes a lot of time to write, edit and perfect.
But it is very important that you make the effort to try and be completely fabulous with your new fashion blog’s content because even if you don’t quite hit it the first few times you will still get people’s attention.
And then network
Fashion blog network
Fashion blog network
While good content is really important, you really need to make sure that you network, network, network.
I’ve said it so many times: it’s your colleagues and readers and the relationships that you have with them that will make you famous.
So how do you do it?
Spy on fashion bloggers
The first step is to get on Google+ communities or Twitter search and start spying on the best fashion bloggers. Find out who is who and get to know what they do.
Slowly start to make contact with them around their content. Help them get more comments and try to make friends.
Start to share their content on your own blog. Let them know that you gave them a mention. Try to establish a relationship by learning how to write emails.
Wherever possible (forums, comment areas, Twitter, etc.) try to start discussions. Some of the best relationships I’ve made have come about this way.
If you can get another blogger on Skype you will generally make friends for life. It is a fantastic medium that we don’t use enough.
These are some of the main ways I network online but, of course, there are a lot of other things you can do.
Getting you started in fashion blogging (plus lessons for the rest of us)
To help start you on that networking process I’ve made a kind of categorised list of some of the best fashion blogs around. Visit these sites, see what they do well and then get ideas and make contact.
For everyone else who isn’t interested in starting a fashion blog I’ve made sure these sites give you a lot of other useful things to look at.
This is a really good example of a blog that doesn’t need to just be a blog. The best way to make a blog is by creating a whole website around it. They have deeper content ideas and a broad range of articles that aren’t just simple tutorials.
A great example of creating a tribe around an emotional idea. The catch-phrase is “Freedom of expression through personal style”. You immediately know what you’re getting.
Anne Street Studio
A simple blog design with a rather complicated and “different” approach to a blog. You’ll instantly notice the professional photographs – there’s a reason for that.
The Beauty Department
The thing I love about this site is that they do almost everything in an infographic/graphical way which would lend itself extremely well to social sharing on Pinterest. It also creates a unique brand and style that you recognize right away.
This is how you build a personal brand and become famous. Not everyone loves him but he seems to be doing pretty well for himself.
The Independent Fashion Bloggers
This is an amazing case study of a website that has been grown and expanded by bringing in multiple talented authors to write about one specific topic. A very good lesson to learn.
The Lingerie Addict (maybe NSFW?)
This is the perfect example of someone who has started a blog on a very niche topic and is thus able to make money extremely easily by reviewing products or solving problems related to those items.
Go Fug Yourself
A massive blog with an incredible tact for branding. The name is memorable and the content always matches.
What advice would you give for starting a fashion blog?
I’d really like to draw on the collective brilliance of the Tyrant Troops here and ask what tips or hints you would give to someone starting a fashion blog or any blog that is focussed around a particular niche or sub-topic? Please leave a comment.
Oh, and I’d really appreciate a share, tweet or +1 on this post. These strapee things take ages to write! :-)