James Dean, our dear Rebel Without a Cause.
He taught us that "bad boys" have feelings too, that they just need someone to help them kick their bad habits and if its the right girl, to fall in love.
These characters, be them in movies, music videos, or magazines, all make the "bod boy" image the most desirable. Making nice little girls dream of riding away on the back of some boy's motorcycle.
But is it true, do we really love bad boys?
One video explores this phenomena, asking women on the street if they prefer the smiley, happy guy or the edgy, moody one...
Apparently women tend to find moodier guys sexier and that can help fuel fantasies and make up the idea that women's dream guy is in fact a bad boy.
In reality, women tend to prefer a positive, reliable partner for a more long term relationship :D