2 years ago1,000+ Views

In US, it will be super weird if a male advertise a female product. It's a different story in Asia.

Due to the rise of idol dramas, it is not a surprise companies take advantage of the biggest audience (female) by having the hottest male celebs endorsing things like bra, lingerie, skin care and sanitary pad. Recently, Seo Kang Joon (Cheese in the Trap) was seen in feminine pad ad for Secret Key. It garnered a lot of reaction from fans.

It looks like this is a common marketing strategy.

So Ji Sub advertising for bras. I never thought I would see something like this in my life but it's true.
Aaron Yan advertising for sheet mask. They even had an event promotion where they raffle the name of the purchaser and Aaron will put the face mask on them.
Jiro Wang advertising for sanitary pad.
Due to complaints of false advertisement, China advertisement law passed a new guideline where the ambassador will have to try on the products before endorsing the item. Which makes sense!
Do you think it's weird or cute?
It is weirdly cute, but if it gets women to buy that product then I guess it works. It's not like that in the U.S where you'll see Brad Pitt or Austin Kucher endorse on sanitary pads and/or bras 馃槀馃槀
I think it's both weird and cute XD If Aaron Yan put a face mask on me, I think I'd die of happiness. 馃槀馃槀馃槀
馃槀馃槀馃槀馃槀 it's weirdly cute
@biancadanica981 I would be super embarrassed. lol
This made my day 馃槀馃槀馃槀 Whats next girls endorsing boxers lmaooo