Lim Jeong Hee is back. 'Music is my life', 'Would never be real', 'Golden Lady'... Lim Jeong Hee's music in many different genres has been loved a lot. This time, her new hip-hop based song 'Luv is' gives off her charm that we haven't seen so far. The hottest hip-hop duo Baechigi features in the song, supporting her comeback. Baechigi's emotional rap and Lim Jeong Hee's chic yet lyrical voice are in great harmony. She also put efforts into visualizing the hip-hop feeling in 'Luv is'. The simple modern look plus hip-hop style gold accessory become 'modern street' costume to express the atmosphere of the song more effectively.