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Graphic Design Tip: How to Brainstorm an Effective Logo
Before I started going to art school, my parents (as a lot of parents do) really overestimated my own abilities. During my high school years, they launched their own non-profit organization for breast cancer advocacy, where the entire group was essentially run out of a room of our house. My father was in charge of building the website and making sure that it ran smoothly. My mother was the spokesperson, often attending various conventions and symposiums to address those in the medical field about breast cancer and HER2+, a more aggressive expression. Launching the group was running quite smoothly until my parents approached me with a favor. They wanted me to design their logo. Andddd it didn't go so well. They gave up and found a professional. Fast forward to my life after art school, and I'm looking back at my high school years wishing I could have helped teenage me come up with a great logo design. While creating a logo is not as easy as it looks, it really is perhaps one of my favorite design challenges. There is a lot to consider when you're making a logo, and I've decided that it might be helpful to make a simplified list for all of you Vingle designers so that you can go out into the branding world and create beautiful things! 1. Keep it simple. As fun as it is to be given the opportunity to really utilize your creative side, it really isn't the appropriate time to start busting out all of those fancy and elaborate tricks you might have learned doing other projects. Creating a visually 'busy' logo is just not effective marketing. 2. Keep in mind that you're creating a symbol to represent a company. It can be pretty direct symbolism, ie: the apple logo for Apple or the red cross for American Red Cross, or it can be more abstract, similar to the Nike swoosh. Another popular logo option is to reduce down to a strictly typographic design. Disney or Kellogg's is a good example of effective typographic logos. Get creative, but keep it simple. My favorite example of balance between creativity and minimalism is the FedEx logo. Have you ever noticed there's an arrow between the E and the X? 3. Do your research. Before thumbnailing your own logo ideas, think of all of the logos you've seen that really caught your attention. Even try drawing them out freehand. Look up interviews with the advertising designers behind some of the world's most famous logos. I would recommend "To Inform and Delight", a documentary about Milton Glaser, the artist who designed the I♥NY logo. 4. When you're finally ready, begin making a list of all the descriptive words you associate with the company and how you want your audience to feel when looking at your logo, like 'friendly' or 'sophisticated'. Then think about your nouns. When you think about your company, what images come to mind? If you were creating a logo for Tropicana Orange Juice, for example, maybe the first thing you think of is a tree or an orange or a glass. Try to think of as many nouns as possible, as these will definitely help you when you start putting pencil to paper. 4. USE YOUR SKETCHBOOK. I can't stress the importance of this. I feel like a lot of artists go straight to their laptops and begin working on Photoshop or Illustrator over working on actual thumbnails first. Technology can really stifle the creative process that is so important in the early stages of design. Draw at least 100 thumbnails in your sketchbook. It will really help you push your own boundaries and give you a number of ideas to choose from. 5. When considering which thumbnail you want to use, think about the different ways your logo will be translated for pamphlets, packages, and other promotional materials. Does your logo translate well to color AND black and white? How does it look on a dark background versus a light background? How does the logo look with text and without text? Is it as visually effective when you adjust the scale? Manipulate your logo over and over, and if it is still recognizable, you probably have yourself a really iconic logo! I hope this can help some of you designers and marketers, especially those of you who might be in the middle of branding or rebranding a company. The logo is always the first start! Happy designing!
The Best Way To Live: Tiny Houses
Tiny Houses have become the latest craze for younger people looking to spend most of their time outside, enjoying nature. Buying a house is expensive and can take up so much space on land you would rather use to garden, farm, hunt, or just enjoy as natural as it comes. Which is why tiny houses are becoming HUGE (see what I did there). With prices usually around $40,00 for an entire (sometimes) portable house, couples or solo land owners are finding it much easier to be able to afford an actual place of their own. And yes they can be portable! The main thing you pay for with your tiny house is land, so when you want to head out just hitch up your house, by another plot of land, and plop yourself down. Its like having an RV but way more....homey. Tiny Houses are defined as livable houses under 400 sqft Small Houses are defined as livable houses under 1000 soft Both are pretty tiny, but when done right can be amazing! Check out these pictures of Tiny Houses and try not to head straight to the bank! Here is a tiny house that has some style! The point of these houses are to embrace being in the outdoors which is why some houses have outside add ons. This house is doing things right with an added hot tub! Small and Tiny Houses can look amazing and way more spacious with huge windows. These windows also help you still connect with nature, even when you are indoors. Told you some houses can be portable! Not feeling where you live anymore? Just hook your house up to a truck and you can be across the country in a day. With tiny houses you can get creative with the design. Some even look like a hobbits houses which is really cool! Not all tiny houses need to be made out of wood! There are a ton of modern tiny houses that are perfect for a couple that needs minimal space! On the inside the main goal is to go up! Most things are stacked so that there is ample room but still an uncluttered space. The bed is usually a loft which helps leave tons of room for the downstairs living area. Proof that tall people can still have tiny houses! This man is pretty tall yet looks completely comfortable in his little house. Tiny and small houses aren't for everyone. They can get cramped, especially when its time to cook dinner, but for those outdoorsy people who hate being stuck indoors, tiny houses offer the perfect solution. Why waste money on a house you don't care about, or force yourself to live in an apartment that is in a town or city? Tiny houses can give the nature lovers a place of their own to live, connect with nature, and limit their carbon footprint. And that is AWESOME. Check out this very informative and funny video about living in tiny homes and how it can and will save you time and stress in the long run!
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