kpopandkimchi
a year ago1,000+ Views
CL's New MV Makes Me Feel...Odd

This is not an attack on CL. This is not an attack on CL. This is not an attack on CL.

Now that that is out of the way, I have a small problem with her new music video, Lifted.
YG has consistently gotten in trouble for their Black cultural appropriation, and while each time is important to discuss, I want to argue that this music video is especially important.
Black people are soooo often used as ACCESSORIES to legitimize people's music (especially in the hip hop or rap genre) so YG using only Black people in CL's MV is a little....racist.

Now before anyone gets angry let me explain:

In Korea, and in many many other parts of the world, Black people are directly associated with hip hop and rap (which makes sense, the Black community created it, they should have full claim over that style of art!)
BUUUUT it gets to the point where when Black people travel to foreign places they are expected to know how to rap, to speak in a certain "rapper" way (see Rap Mon's "Black person accent"), and fit into all of these stereotypes. Especially in Korea.
In Kpop and Korean entertainment in general, unfortunately this is a common thing, but in American culture it is looked down upon and that is why THIS music video is so important.
Now, CL and YG are trying to break into the AMERICAN market with CL being a rapper/hip hop artist.
In her music video for Lifted, she only shows Black people. This is what I'm thinking the company is doing:

To make her seem like a legitimate hip hop artist. If Black people like her, then she has to be good, right?!

CL said HERSELF that she wants to use her debut in America to shatter the stereotype that all Asian women as meek and silent and submissive.
She wants to be a strong Asian woman, inspiring other strong Asian women.

Then may I ask, WHERE ARE ALL THE STRONG ASIAN WOMEN IN YOUR VIDEO?!

I'm not asking for less Black people, I'm not asking for more whites, or Latinos, or Asians.

All I wonder is, with CL's main goal being to smash stereotypes, why does YG consistently play up the Black stereotype? Why couldn't they have had badass men and women from Asia, from Latin America?

It's just something that stood out SO blatantly to me during the video.

I'd also love to see the casting call for those models in the video because I guaranteeeeee that it specifically said the dancers/models had to be Black.
Again, not bashing CL, I'm just pointing out something that rubbed me the wrong way in her video and I was wondering if anyone else noticed/was bothered.

I'm up for discussion, not fighting please^^

You can watch the video below and please let me know what you think!
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37 comments
personally as a black person I was hyped that she had black people in there I think I was hyped about it because I didn't really expect that. I saw the girls in hello bitches and thee were some chocolate girls in the and I was excited about that too. I dorm know I felt like the music video was fine. But I also feel like we can never win with the black community either there's too many black people or there's not enough. Either they're copying black hip hop to get popular or they're not coming hard enough with hip hop and giving hip hop a bad name. I just feel like there are something's to get upset about and other things to appreciate. However I do see your point. Why were there so many black people in there I would've loved to see some asain female rappers in there but I liked the music video the way it was.
a year agoReply
You're right I think its a tough situation to be in, I just think the way it was done wasn't like "let me celebrate this piece of Black culture" it came off (to me!) as "look at me surrounded by Black people, I'm a legitimate rapper" But again, just my opinion and I do think its a blurry line :/
a year ago
In all honesty, if she wanted to break the stereotype and come across as a capable rapper/hip hop artist she should have went with a song like Hello Bitches. A song about being a strong, powerful, fierce woman who can handle herself with her crew of equally badass women. I think the song and video are trying too hard to play up to the common stereotype that American rap and hip hop is all about drugs and alcohol, which has truth to it, but there is a place in the genre for something more.
a year agoReply
What I also don't understand is why all the drug and alcohol references, Almost in every Shot someone is blowing out smoke or has a bottle in a brown paper bag.
a year agoReply
In America racism is a big deal right now, it's brought up one way or another in almost every conversation. It could be because we're so used to being forced to see skin color that maybe that's why you feel the way you do about seeing mostly black people in the mv. Personally I thought she was with a bunch of Americans doing their thing in America. That's it. I didn't see skin color as a big deal, it's just the area that she was in. It's gotten so bad in here that now it's all we see. It's sad, really.
a year agoReply
I agree with everything you said except for the idea that she used those actors because of where she was. NYC is SO diverse. I live there, I live in the Bronx. No where does it look like that. But like I said, I get where you're coming from.
a year ago
I definitely saw more than just black ppl in the mv 馃槀(I don't get how that makes it racist anyway) but I wouldn't have minded if they did decide to use "only black people" tbh. It's a fun video and it makes me wish I was there partying with them 馃槉
a year agoReply
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