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First love part 4

Part 1 Part 2 Part 3 Yes, Youngjoon is Jimin's son. When we were dating, we became a little irresponsible and I got pregnant. But, Jimin didn't know. He didn't know at all what happened. As I made dinner, Jimin played with Youngjoon. It's been a while since I've seen him smile so happily. "Guys, dinner is ready!" Youngjoon ran to the table getting ready to eat. Jimin sat down next to him. "Umm.. dad?" Jimin looked at him a little surprised, but he still answered him. "Are you going to sleep with mommy?" Jimin's eyes got wide. He didn't answer for a while. "Well.. uh.. hmm.." "Don't be embarrassed dad! I have to sleep with mommy anyways, I'm too scared." Jimin sighed out of relief. I mean.. we didn't get married because we loved eachother right? Jimin started to eat, and i watched him take the first scoop of the rice. "Is it good?" "Yeah. It's pretty good." I smiled out of accomplishment. He must've missed my foods. I always made him some when we dated. Jimin's P.O.V. Her food was delicious. It made me remember the things we used to do. Cook together, eat together, work out, study, we did literally almost everything together. Until... something happened. When I was eating, I saw Youngjoon digging in to his food. It was weird because I saw some similarities between him and myself. The eyes.. when he smiled.. He resembled me so much. It couldn't.. it couldn't be. "Hey, y/n?" She looked up, "Hmm?" I looked at her for a while. "What's wrong?" I looked down at the rice.. "Nothing.." It's too early to ask. It's too early. After eating, y/n washed Youngjoon and set him to sleep. I walked into the room and changed. Youngjoon was in deep sleep and so was y/n. The way she laid down was so fragile. Her hair was widely spread, letting it show the gloss and silkiness. Her eyes so softly closed, her mouth parted a little, showing that she was really tired. And her sharp collar bones showed how thin her body was. She was beautiful. Fragile, pretty, delicate. I couldn't bother and hurt her. without me even knowing I was on the bed facing y/n, Clearing her hair out of her face. I instantly took my hands off of her and shook my head. 'What am I doing?' Her eyes opened and saw the red, embarrassed face. "Are you hot?" "Uh.. yeah, it's a little bit warm in here." "Sorry, can you bear with me? Youngjoon gets cold really fast." "Oh.. it's fine. I can deal with it." "Goodnight.." "You too y/n." She smiled. I smiled also. It was nice seeing her like this. But.. I still can't entirely forgive her for what she did to me. >>7 years ago<< My stepmother came over to me. "Honey.. I have to show you something." I looked over carelessly. "Isn't this your girlfriend?" I instantly paid attention. Y/n was linking arms with another guy. The next picture was of the guy fixing her hair, and she was SMILING. I couldn't believe it. Y/n would never cheat on me. For the next few days, I couldn't get in contact with her. There was something wrong. 'This is going to be my last call.' I dialed her number, and she finally answered. "Hello?" "Y/n, it's me Jimin. What's going on? What happened? I couldn't get in contact with you for about 3 days!" "...Hey Jimin, I gotta talk to you..." I had a bad feeling. "Let's meet." I met her at a nearby cafรฉ. She didn't look too healthy. "Y/n, I missed you!" I hugged her, but she didn't hug back. "Jimin, let go. I need to talk to you." I sat down, flustered. "What's wrong?" "Let's break up." My mind went blank. "What do you mean let's break up?" "I just can't.. can't handle you anymore." Tears started to form in her eyes. "Y/n.. stop.. don't do this." "We're over." And she stormed out. I followed her. "Y/n! What are you doing?" She stood far away. "I can't do this with you anymore!" I walked closer. "STOP! Don't come any closer!" I stopped. "Bye Jimin..." She abandoned me just like that.
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๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ญ๐Ÿ˜ข why didn't she say anything he's been misunderstanding her this whole time ๐Ÿ˜ข๐Ÿ˜ข I wounded if jimin's dad knew about this? ohhhh maybe that's why he got them married !!!! I can't wait for the next chapter
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์ด ์ž‘์€ ๊ฐœ๋ฐœ์‚ฌ๋Š” ์–ด๋–ป๊ฒŒ ๋ฐฉํƒ„์†Œ๋…„๋‹จ ๊ฒŒ์ž„์„ ๋งŒ๋“ค๊ฒŒ ๋˜์—ˆ๋‚˜?
BTS์™€ ํ•จ๊ป˜ํ•˜๊ฒŒ ๋œ ๊ณผ์ •, ๊ทธ๋žจํผ์Šค ๊น€์ง€์ธ ๋Œ€ํ‘œ ์ธํ„ฐ๋ทฐ 2014๋…„ 1์›” ์„ค๋ฆฝํ•œ ๊ทธ๋žจํผ์Šค๋Š” ์˜ฌํ•ด๋กœ 7๋…„ ์ฐจ๋ฅผ ๋งž์ดํ•œ ๊ฒŒ์ž„์‚ฌ๋‹ค. <์ฟ ํ‚น ์–ด๋“œ๋ฒค์ฒ˜>, <๋งˆ์ด๋ฆฌํ‹€์…ฐํ”„> ๋“ฑ ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ๊ฒŒ์ž„์„ ๊พธ์ค€ํžˆ ๊ฐœ๋ฐœํ•˜๊ณ  ์žˆ๋‹ค. ํšŒ์‚ฌ๋Š” ์„ค๋ฆฝ ์ดˆ๊ธฐ๋ถ€ํ„ฐ '๊ธ€๋กœ๋ฒŒ', ๊ทธ๋ฆฌ๊ณ  '์—ฌ์„ฑ ์œ ์ €๋ฅผ ์œ„ํ•œ ๊ฒŒ์ž„'์— ์ฃผ๋ชฉํ–ˆ๊ณ  ๋‘ ๊ฒŒ์ž„๋„ ๊ทธ๋Ÿฌํ•œ ๋ชฉ์  ์†์— ๋“ฑ์žฅํ–ˆ๋‹ค. ๊ฒŒ์ž„์€ ๊ตญ๋‚ด์™ธ ํ•ฉ์ณ 2,200๋งŒ ๋‹ค์šด๋กœ๋“œ, 300์–ต ์› ์ด์ƒ์˜ ๋งค์ถœ์„ ๊ฑฐ๋’€๋‹ค. ๋‚˜๋ฆ„ ๋ถ„์•ผ์—์„œ ์˜๋ฏธ ์žˆ๋Š” ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๊ณ  ์žˆ๋‹ค. ํ•˜์ง€๋งŒ ํšŒ์‚ฌ๊ฐ€ ์ œ2์˜ ๋„์•ฝ์„ ํ•˜๊ธฐ ์œ„ํ•ด์„œ๋Š” ๊ฐ•ํ•œ '์ถ”์ง„๋ ฅ'์ด ํ•„์š”ํ–ˆ๋‹ค. ๊น€์ง€์ธ ๋Œ€ํ‘œ๋Š” ์ด์— ๋Œ€ํ•ด ์ˆ˜๋…„๊ฐ„ ๊ณ ๋ฏผํ–ˆ๋‹ค. ๊ทธ๋Ÿฌ๋˜ ๋„์ค‘, 2๋…„ ์ „ 2019๋…„์— ์ผ์ƒ์ผ๋Œ€์˜ ๋งŒ๋‚จ์ด ๊ทธ๋žจํผ์Šค๋ฅผ ์ƒˆ๋กœ์šด ๊ธธ๋กœ ์ด๋Œ์—ˆ๋‹ค. ๊ทธ๋žจํผ์Šค์™€ ํ•˜์ด๋ธŒ๋Š” ์–‘์‚ฌ์˜ ํ‚ค์›Œ๋“œ์™€ ๋‹ˆ์ฆˆ๊ฐ€ ์ž˜ ๋งž์•„๋–จ์–ด์ง์„ ํ™•์ธํ•˜๊ณ , ๊ธ€๋กœ๋ฒŒ ์•„ํ‹ฐ์ŠคํŠธ์ด์ž IP์ธ '๋ฐฉํƒ„์†Œ๋…„๋‹จ(BTS)'๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•˜๋Š” ์‹ ์ž‘ ๊ฒŒ์ž„์„ ๋งŒ๋“ค๊ธฐ๋กœ ํ•ฉ์˜ํ–ˆ๋‹ค. ๊ฒŒ์ž„์€ ์˜ฌํ•ด ์ถœ์‹œ๋ฅผ ์˜ˆ์ •ํ•˜๊ณ  ์žˆ์œผ๋ฉฐ ์ปดํˆฌ์Šค๊ฐ€ ํผ๋ธ”๋ฆฌ์…”๋ฅผ ๋งก๊ณ  ์žˆ๋‹ค. BTS IP์— ๋Œ€ํ•œ ๊ณ ๋ฏผ, ๊ทธ๋ฆฌ๊ณ  '์•„๋ฏธ(ARMY)' ํŒฌ์„ ์œ„ํ•œ ๊ฒŒ์ž„์„ ๋งŒ๋“ค๊ธฐ ์œ„ํ•ด ๊ทธ๋žจํผ์Šค๋Š” ๊ทธ๋“ค์˜ ์„ฑํ–ฅ๊ณผ ๋‹ˆ์ฆˆ ํฌ์ธํŠธ๋„ ์ฒ ์ €ํžˆ ๋ถ„์„ํ–ˆ๋‹ค. ๋‹จ์ˆœํžˆ ๊ฒŒ์ž„์„ฑ์„ ๊ฐ•์กฐํ•˜๊ธฐ๋ณด๋‹ค, ํŒฌ๋“ค๊ณผ BTS๊ฐ€ ์•ฑ ์†์—์„œ ๊ต๊ฐ์„ ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์— ์ฃผ๋ชฉํ–ˆ๋‹ค๋Š” ๊ฒƒ์ด ๊น€์ง€์ธ ๋Œ€ํ‘œ์˜ ์„ค๋ช…. ์–ผ๋งˆ ์ „, ๊น€ ๋Œ€ํ‘œ๋Š” ์ž์‹ ์˜ ํŽ˜์ด์Šค๋ถ์— ์–‘์‚ฌ๊ฐ€ ํ•จ๊ป˜ ํ•˜๊ฒŒ ๋œ ์œ„ ๊ณผ์ •์— ๋Œ€ํ•ด ์งง๊ฒŒ ํšŒ๊ณ ํ•˜๋Š” ๊ธ€์„ ์˜ฌ๋ ธ๋‹ค. ๊ทธ๋žจํผ์Šค๋Š” ์–ด๋–ป๊ฒŒ BTS๋ผ๋Š” ๊ฑฐ๋Œ€ํ•œ ๊ธ€๋กœ๋ฒŒ IP๋ฅผ ์•ˆ๊ฒŒ ๋์„๊นŒ. ๊น€์ง€์ธ ๋Œ€ํ‘œ๋ฅผ ๋งŒ๋‚ฌ๋‹ค. / ๋””์Šค์ด์ฆˆ๊ฒŒ์ž„ ์ •ํ˜์ง„ ๊ธฐ์ž ๊ทธ๋žจํผ์Šค ๊น€์ง€์ธ ๋Œ€ํ‘œ # ์ผ์ƒ์ผ๋Œ€์˜ ๋งŒ๋‚จ, ๊ทธ๋žจํผ์Šค๊ฐ€ BTS์™€ ํ•จ๊ป˜ํ•˜๊ฒŒ ๋œ ๊ณผ์ • ๋””์Šค์ด์ฆˆ๊ฒŒ์ž„: ๋งŒ๋‚˜์„œ ๋ฐ˜๊ฐ‘๋‹ค. ๋จผ์ €, ๊ทธ๋žจํผ์Šค์— ๋Œ€ํ•œ ์†Œ๊ฐœ ์งง๊ฒŒ ๋ถ€ํƒํ•œ๋‹ค. ๊น€์ง€์ธ ๋Œ€ํ‘œ: ๊ทธ๋žจํผ์Šค ๊น€์ง€์ธ์ด๋‹ค. ๋ฐ˜๊ฐ‘๋‹ค. ํšŒ์‚ฌ๋Š” 2014๋…„ 1์›”์— ์„ค๋ฆฝํ•ด 7๋…„์งธ ๋˜์–ด๊ฐ„๋‹ค. ๊ธ€๋กœ๋ฒŒ ์‹œ์žฅ, ๊ทธ์ค‘์—์„œ๋„ ์—ฌ์„ฑ ์œ ์ €๋ฅผ ์œ„ํ•œ ๊ฒŒ์ž„ <์ฟ ํ‚น์–ด๋“œ๋ฒค์ฒ˜>๋ฅผ ์„œ๋น„์Šคํ•˜๊ณ  ์žˆ๋‹ค. ์–ผ๋งˆ ์ „ ํŽ˜์ด์Šค๋ถ์—, 1๋…„ ์ „ 2์›” ํ•˜์ด๋ธŒ์™€ BTS IP ๊ฒŒ์ž„ ๊ฐœ๋ฐœ ๋ผ์ด์„ ์Šค ๊ณ„์•ฝ์˜ ๋น„ํ•˜์ธ๋“œ๋ฅผ ๋ฐํžŒ ๊ฒƒ์„ ๋ดค๋‹ค. ๊ทผ 7๊ฐœ์›”๊ฐ„ ์—ฌ์ •์— ๋Œ€ํ•œ ์†ŒํšŒ์˜€๋Š”๋ฐ ์ž๋ฆฌ๋ฅผ ๋นŒ์–ด ์–ด๋–ป๊ฒŒ ์ง„ํ–‰ํ•˜๊ฒŒ ๋๋Š”์ง€ ์–˜๊ธฐํ•ด์ค„ ์ˆ˜ ์žˆ๋‚˜. ๊ทธ์•ผ๋ง๋กœ, ์ •๋ง '๋‹ค์ด๋‚ด๋ฏน'ํ–ˆ๋‹ค. ๊ทธ๋žจํผ์Šค๋Š” ์„ค๋ฆฝํ›„ ์•ฝ 2๋…„ ๊ฐ„ ๋ถ๋ฏธ ์‹œ์žฅ์—์„œ ๋น™๊ณ , ํฌ์ปค ๋“ฑ ์บ์ฃผ์–ผ ๊ฒŒ์ž„์„ ์‹œ๋„ํ–ˆ์œผ๋ฉฐ, ์ดํ›„ ํ•œ๊ตญ์—์„œ ๊ณผ๊ฑฐ ํ”ผ์ฒ˜ํฐ ๋•Œ ์š”๋ฆฌ๊ฒŒ์ž„ <์ดˆ๋ฐฅ์˜ ๋‹ฌ์ธ>์„ ๋งŒ๋“  6๋ช…์˜ ํŒ€๊ณผ ํ•จ๊ป˜ ํ•˜๊ฒŒ ๋๋‹ค. ๋‹น์‹œ์—๋Š” ์†Œ์…œ ์นด์ง€๋…ธ ๊ฒŒ์ž„์„ ๋งŒ๋“ค๋ ค๊ณ  ํ–ˆ์œผ๋‚˜, ์‚ฌ์ •์ƒ ํ•  ์ˆ˜ ์—†๋Š” ์ƒํ™ฉ์— ๋†“์˜€๋‹ค. ์ดํ›„ ๋ผ์ด๋ธŒ ํ–ˆ๋˜ ๊ธฐ์กด ๊ฒŒ์ž„์„ 4๋…„ ์ •๋„ ์„œ๋น„์Šคํ–ˆ๊ณ  ํšŒ์‚ฌ๋Š” 7๋…„ ์ฐจ๋ฅผ ๋งž์ดํ–ˆ๋‹ค. ๊ทธ๋Ÿฌ๋‹ค ๋ณด๋‹ˆ ๋‚ด๋ถ€ ๊ตฌ์„ฑ์›๋“ค๋„ ์ง€์น˜๋Š” ๊ฒƒ ๊ฐ™์•˜๋‹ค. ๊ทน์ดˆ๊ธฐ ๋ฉค๋ฒ„๊ฐ€ ๊ฒŒ์ž„์„ ๋ฆฌ๋”ฉํ•˜๊ณ , ๊ณผ์ •์—์„œ ์—ฌ๋Ÿฌ ๊ตฌ์„ฑ์›์ด ์ž…์‚ฌํ–ˆ์œผ๋‚˜ ์ดํƒˆ๋„ ์žฆ์•˜๋‹ค. ๊ฒฝ์˜ํ•˜๋Š” ์ž…์žฅ์—์„œ๋Š” ํ˜„์žฌ ํŒ€๊ณผ ๋ณ„๋„๋กœ ์ƒˆ๋กœ์šด ํ”„๋กœ์ ํŠธ๊ฐ€ ํ•„์š”ํ•˜๋‹ค๊ณ  ์ƒ๊ฐํ–ˆ๋‹ค. ์™„์ „ ์‹ ์ž‘์„ ํ• ์ง€, ์•„๋‹ˆ๋ฉด IP ๊ธฐ๋ฐ˜ ์‹ ์ž‘์„ ํ• ์ง€. ๊ทธ๋Ÿฌ๋˜ ๋„์ค‘, ํ™์ฝฉ์˜ ํผ๋ธ”๋ฆฌ์…” ์น˜ํƒ€๋ชจ๋ฐ”์ผ(Cheetah Mobile)๊ณผ ํ•จ๊ป˜ <์ฟ ํ‚น์–ด๋“œ๋ฒค์ฒ˜> ํ‚ค๋…ธํŠธ๋ฅผ ๋ฐœํ‘œํ•  ๊ธฐํšŒ๊ฐ€ ์žˆ์–ด ํ™์ฝฉ์„ ๊ฐ€๊ฒŒ ๋๋Š”๋ฐ, ๊ฑฐ๊ธฐ์„œ ์šด๋ช…์˜ ๊ทธ๋ถ„(?)์„ ๋งŒ๋‚ฌ๋‹ค. <์ฟ ํ‚น์–ด๋“œ๋ฒค์ฒ˜> ํ‚ค๋…ธํŠธ๋ฅผ ์œ„ํ•œ ์ถœ์žฅ์€ ๊ทธ๋žจํผ์Šค์—๊ฒŒ ์ƒˆ๋กœ์šด ๊ธฐํšŒ๋ฅผ ์ฃผ๋Š” ๊ณ„๊ธฐ๊ฐ€ ๋๋‹ค. ๊ทธ๊ฒŒ, ํ•˜์ด๋ธŒ ๊ด€๊ณ„์ž์˜€๋‚˜. ๊ทธ๋ ‡๋‹ค. ๊ทธ๋ถ„์€ ํ™์ฝฉ์—์„œ ์—ด๋ฆฌ๊ณ  ์žˆ๋Š” ์บ๋ฆญํ„ฐ ํŽ˜์–ด ํ–‰์‚ฌ์— ๊ฐ€๋Š” ๊ธธ์ด์—ˆ๋‹ค. ์–˜๊ธฐ๋ฅผ ๋‚˜๋ˆ„๋ฉด์„œ, ํ•˜์ด๋ธŒ๊ฐ€ ๊ฐ€์ง„ IP, ์…€๋Ÿฝ์ด BTS๋‹ˆ๊นŒ ์šฐ๋ฆฌ๊ฐ€ ๋ผ์ด๋ธŒ ์ค‘์ธ ๊ฒŒ์ž„๊ณผ BTS IP๊ฐ€ ํ•จ๊ป˜ ํ•ด๋„ ๊ดœ์ฐฎ๊ฒ ๋‹ค๋Š” ์ƒ๊ฐ์ด ๋“ค์—ˆ๋‹ค. <์ฟ ํ‚น์–ด๋“œ๋ฒค์ณ> ๊ธ€๋กœ๋ฒŒ ๋นŒ๋“œ๊ฐ€ ๋ฐ์ผ๋ฆฌ ์•กํ‹ฐ๋ธŒ ์œ ์ €๊ฐ€ 20๋งŒ ๋ช…์ด๊ณ , ์—ฌ์„ฑ์˜ ๋น„์ค‘์ด ๋†’๋‹ค. ๊ทธ๋ž˜์„œ ๊ทธ๋ถ„๊ป˜ ๊ฐ„๋‹จํžˆ ์ƒ๊ฐ์„ ๊ณต์œ ๋“œ๋ฆฌ๊ณ , ๋‚˜์ค‘์— ํ•œ๊ตญ์—์„œ ํ•œ ๋ฒˆ ๋ตˆ๋Ÿฌ ๊ฐ€๊ฒ ๋‹ค๊ณ  ๋ง์”€๋“œ๋ ธ๋‹ค. ๊ท€๊ตญ ํ›„, ํšŒ์‚ฌ์— ์ด๋Ÿฌํ•œ ์ƒ๊ฐ์„ ๋†“๊ณ  ๋…ผ์˜ํ–ˆ๋‹ค. ๋ชจ๋‘ ํ™˜ํ˜ธํ–ˆ๊ณ , ์•„์ด๋””์–ด๊ฐ€ ์Ÿ์•„์กŒ๋‹ค. ์—ฌ๋Ÿฌ ์ฐจ๋ก€ ํšŒ์˜๋ฅผ ๊ฑฐ์ณ ์˜๊ฒฌ์„ ๋ชจ์•„ ์ œ์•ˆ์„œ๋ฅผ ์ค€๋น„ํ–ˆ๋‹ค. 2019๋…„ 7์›” ๋ง ์ฏค ๊ทธ๋ ‡๊ฒŒ ํ•˜์ด๋ธŒ์™€ ์ฒซ ๋ฏธํŒ…์„ ๊ฐ€์กŒ๋‹ค. ๋‹น์‹œ ๋ฏธํŒ…์ด ์ œ๋ฒ• ๋น ๋ฅด๊ฒŒ ์žกํ˜”๋˜ ๊ฑธ๋กœ ๊ธฐ์–ตํ•œ๋‹ค. ๊ทธ์ชฝ๋„ ์ฝœ๋ผ๋ณด์— ๋Œ€ํ•œ ๊ธฐ๋Œ€์น˜๋„ ๋†’์•˜๊ณ , ๋˜ <์ฟ ํ‚น์–ด๋“œ๋ฒค์ฒ˜>๊ฐ€ ๋†’์€ ์—ฌ์„ฑ ์œ ์ € ๋น„์œจ๋กœ ๊ธ€๋กœ๋ฒŒ ์„œ๋น„์Šค๋˜๊ณ  ์žˆ๋‹ค๋Š” ์ ์„ ๊ธ์ •์ ์œผ๋กœ ๋ดค๋‹ค. ๊ทธ๋Ÿฐ๋ฐ... ๊ทธ๋žจํผ์Šค์˜ ๋…ธํ•˜์šฐ, ํ•˜์ด๋ธŒ์˜ ๋ฐฉํƒ„์†Œ๋…„๋‹จ IP๊ฐ€ ๋งŒ๋‚œ๋‹ค๋ฉด? (์ด๋ฏธ์ง€ ์ถœ์ฒ˜: ๋ฐฉํƒ„์†Œ๋…„๋‹จ ํŽ˜์ด์Šค๋ถ) ๊ทธ๋Ÿฐ๋ฐ? ๋ถ๋ฏธ ์‹œ์žฅ์„ ์ข€ ์•„์‰ฌ์›Œํ•˜๋”๋ผ. <์ฟ ํ‚น์–ด๋“œ๋ฒค์ฒ˜>๊ฐ€ ๋ถ๋ฏธ๋„ ์žˆ๊ธด ํ•˜์ง€๋งŒ, ์ค‘๊ตญ์„ ๋น„๋กฏํ•ด ์ผ๋ณธ, ๋™๋‚จ์•„์‹œ์•„ ์œ ์ €๊ฐ€ ํŠนํžˆ ๋งŽ์•˜๋‹ค. ํ•˜์ง€๋งŒ ํ–ฅํ›„ ์„œ๋น„์Šค ๊ฐ•ํ™” ๋“ฑ์„ ์–˜๊ธฐํ•˜๋ฉฐ ์ผ๋‹จ ๊ฒฝ์˜์ง„๊นŒ์ง€๋Š” ๋™์˜๋ฅผ ๊ตฌํ•˜๋Š” ๊ฒƒ์— ์„ฑ๊ณตํ–ˆ๋‹ค. ๋‹น์‹œ ์šฐ๋ฆฌ๋Š” ๋…ผ์˜๋ฅผ ํ•˜๋ฉฐ ํ•˜๋‚˜์˜ ๋ ˆํผ๋Ÿฐ์Šค๋ฅผ ์ž˜ ๋งŒ๋“  ๋‹ค์Œ IP ๊ธฐ๋ฐ˜ ์ƒˆ๋กœ์šด ๊ฒŒ์ž„์„ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด ์ข‹๊ฒ ๋‹ค๊ณ  ์ƒ๊ฐํ•˜๊ธฐ๋„ ํ–ˆ์œผ๋‚˜, ์–‘์‚ฌ ๋…ผ์˜ ๋์— ์‹ ์ž‘ ๊ฒŒ์ž„์„ ๋งŒ๋“ค์–ด ๋ณด๋Š”ย ๊ฒƒ์œผ๋กœ ํ˜‘์˜ ํ–ˆ๋‹ค.ย ์›์ ์œผ๋กœ ๋Œ์•„์™€ ์‹ ์ž‘ ๊ฒŒ์ž„์— ๋Œ€ํ•œ ์ œ์•ˆ์„œ๋ฅผ ๋‹ค์‹œ ์ผ๋‹ค. ๊ทธ๋žจํผ์Šค๋Š” ํƒ€์ž„ ๋งค๋‹ˆ์ง€๋จผํŠธ ๊ธฐ๋ฐ˜ ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ์žฅ๋ฅด์— ์ž์‹  ์žˆ์—ˆ๋‹ค. ์˜ค๋ž˜ ๋งŒ๋“ค๊ณ , ์„œ๋น„์Šคํ–ˆ๋‹ค. ์ด๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ, ์š”์ฆ˜ ์บ์ฃผ์–ผ ๊ฒŒ์ž„์ด ๊ณ ๋„ํ™”๋œ ํ•˜์ด๋ธŒ๋ฆฌ๋“œ ํ˜•ํƒœ๋กœ ๋งŽ์ด ์„ ๋ณด์ด๋Š” ์ ์„ ๊ณ ๋ คํ•ด ์ด๋Ÿฌํ•œ ํ˜•ํƒœ์˜ ๊ฒŒ์ž„์„ ์„ ๋ณด์ด๋Š” ๊ฒƒ์ด ์ข‹๊ฒ ๋‹ค๊ณ  ํ•˜์ด๋ธŒ์™€ ์–˜๊ธฐ๋ฅผ ๋‚˜๋ˆด๋‹ค. ๋งŽ์ด ๊ณ ๋ฏผํ–ˆ๋‹ค. ํ˜„์žฌ ์š”๋ฆฌ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•˜๋Š” ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ๊ฒŒ์ž„์€ ๊ธฐ๋ณธ์ ์œผ๋กœ ์ƒ์‚ฐ๋˜๋Š” ์žฌ๋ฃŒ๋ฅผ ์กฐํ•ฉํ•ด ์Œ์‹์„ ์„œ๋น™ํ•˜๋Š” ํ˜•ํƒœ๋ฅผ ๊ฐ€์ง€๊ณ  ์žˆ๋‹ค. ๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์ด๋Ÿฌํ•œ ํ˜•ํƒœ๋ฅผ ํƒญ ๋ฐฉ์‹์œผ๋กœ ๋ฐ”๊พธ๊ณ  ๊ฑฐ๊ธฐ์— BTS IP๋ฅผ ๋„ฃ์–ด ์–ด๋–ป๊ฒŒ ์—ฐ๋™์‹œํ‚ฌ๊นŒ ๊ณ ๋ฏผํ–ˆ๋‹ค. ๊ทธ๋ฆฌ๊ณ  ์šฐ๋ฆฌ๋Š” BTS์˜ ์„ฑ์žฅ ๊ณผ์ •์—์„œ ๋‹ต์„ ์–ด๋Š ์ •๋„ ์–ป์—ˆ๋‹ค. ๊ทธ ๋‹ต์ด๋ผ๋Š” ๊ฒƒ์ด, ์‹ ์ž‘์˜ ์ „์ฒด์ ์ธ ๋ฐฉํ–ฅ๊ณผ ์—ฐ๊ฒฐ๋˜์–ด ์žˆ๋‚˜? ๊ทธ๋ ‡๋‹ค. ์ง€๊ธˆ์€ ์ฝ”๋กœ๋‚˜๊ฐ€ ์ „ ์„ธ๊ณ„ ํ™•์‚ฐ๋˜์–ด ์žˆ์–ด ์›”๋“œ ํˆฌ์–ด๋ฅผ ํ•  ์ˆ˜ ์—†์ง€๋งŒ, ๊ทธ ์ „์—๋Š” ์—ฌ๋Ÿฌ ๋‚˜๋ผ์— ๊ฐ€๋ฉฐ ๊ณต์—ฐ์„ ํ–ˆ๋‹ค. BTS๋Š” ์ž์‹ ๋“ค์˜ ์„ฑ์žฅ ๊ณผ์ •์„ ์Œ์›์œผ๋กœ ์„ ๋ณด์ด๋ฉฐ ๊ทธ๋“ค๊ณผ ๊ต๊ฐํ•˜๊ณ  ์žˆ์ง€๋งŒ ๊ทธ์™€ ํ•จ๊ป˜ ์Œ์‹์„ ์š”๋ฆฌํ•˜๊ณ , ๋จน๋Š” ๊ฒƒ๋„ ์ข‹์•„ํ•œ๋‹ค. '๋‹ฌ๋ ค๋ผ ๋ฐฉํƒ„' ๋ฐฉ์†ก์—์„œ๋„ ์ด๋Ÿฐ ๋ชจ์Šต์„ ๋ณด์—ฌ์ฃผ๊ธฐ๋„ ํ–ˆ๋‹ค. ๋ฐฉํƒ„์†Œ๋…„๋‹จ์€ ์Œ์•… ์™ธ '์Œ์‹', '์š”๋ฆฌ'๋ผ๋Š” ์š”์†Œ๋กœ ํŒฌ๋“ค์—๊ฒŒ ๊พธ์ค€ํžˆ ์ผ์ƒ์„ ๋ณด์—ฌ์ฃผ๊ธฐ๋„ ํ–ˆ๋‹ค(์ด๋ฏธ์ง€ ์ถœ์ฒ˜: '๋‹ฌ๋ ค๋ผ ๋ฐฉํƒ„' ๋ฐฉ์†ก ์ค‘). ๊ทธ๋ž˜์„œ ๊ทธ๋žจํผ์Šค๋Š” ๊ทธ ์š”์†Œ๋ฅผ ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜์œผ๋กœ ๋…น์—ฌ, ๊ธ€๋กœ๋ฒŒ ์—ฌ๋Ÿฌ ๊ณณ์˜ ๋„์‹œ๋ฅผ ๋Œ๋ฉฐ BTS๊ฐ€ ๊ทธ๋“ค์ด ์ž…๊ณ , ๋ˆ„๋ฆฌ๊ณ  ๋จน์€ ๋ฌธํ™” ์š”์†Œ๋ฅผ ๊ฒŒ์ž„์œผ๋กœ ๋งŒ๋“ค์–ด๋ณด๊ธฐ๋กœ ํ–ˆ๋‹ค. ๊ณ ์‹ฌ ๋์— ์ œ์•ˆ์„œ๋ฅผ ์ž‘์„ฑํ•ด ์ „๋‹ฌํ–ˆ๋‹ค. ๊ฝค ์—ฌ๋Ÿฌ ์ฐจ๋ก€ ์ˆ˜์ •๋œ ๋ฒ„์ „์ด ์˜ค๊ฐ„ ๊ฒƒ ๊ฐ™๋‹ค. ๊ทธ ๊ฒฐ๊ณผ, ๊ธ€๋กœ๋ฒŒ ๋„์‹œ๋ฅผ ๋„๋Š” ์ปจ์…‰์œผ๋กœ ํ•˜๋ฉด์„œ ์š”๋ฆฌ ์š”์†Œ๋ฅผ ๊ฐ€์ง„ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ๊ฒŒ์ž„์œผ๋กœ ๊ฐ€๊ธฐ๋กœ ํ–ˆ๋‹ค. 7๋ช…์˜ ๋ฉค๋ฒ„๋ฅผ ์‹ค์‚ฌ๋กœ ์“ฐ๋Š” ๊ฒƒ๋„ ์ข‹์ง€๋งŒ, ๊ฒŒ์ž„์ธ ๋งŒํผ ์บ๋ฆญํ„ฐํ™”ํ•œ ์ด๋ฅธ๋ฐ” 'ํƒ€์ด๋‹ˆ ํƒ„'์œผ๋กœ BTS๋ฅผ ๊ตฌํ˜„ํ•ด๋ณด๊ธฐ๋กœ ํ–ˆ๋‹ค. ๋‹ค์–‘ํ•œ ํƒ€์ด๋‹ˆํƒ„ ์บ๋ฆญํ„ฐ๋ฅผ ๋ชจ์œผ๋ฉฐ ์—ฌ๋Ÿฌ ๊ตญ๊ฐ€ ๋„์‹œ๋ฅผ ๋Œ๋ฉฐ ์•Œ๊ฒŒ ๋˜๋Š” ์Œ์‹๊ณผ ์—ฐ๊ฒฐ์‹œํ‚ค๋Š” ๊ฒƒ์ด ์‹ ์ž‘ ๊ฒŒ์ž„์˜ย ํฐ ์ถ•์ด๋‹ค. ๊ทธ๊ฑธ ํŒฌ๋“ค๊ณผ ํ•จ๊ป˜ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋Š” ์ƒˆ๋กœ์šด ์ฟ ํ‚น ๊ฒŒ์ž„์ด๋ผ๊ณ  ํ•  ์ˆ˜ ์žˆ๋‹ค. '๋‚˜๋งŒ์˜ ๊ฐ–๊ณ  ์‹ถ์€ ์•ฑ'์œผ๋กœ ๋งŒ๋“œ๋Š” ๊ฒƒ์ด ๋ชฉ์ ์ด๋‹ค. ๊ทธ๋žจํผ์Šค์˜ ์–ด๋–ค ๋ถ€๋ถ„์ด ํ•˜์ด๋ธŒ์™€ ํ•จ๊ป˜ ํ•˜๊ฒŒ ๋๋‹ค๊ณ  ๋ณด๋‚˜? ๊ฒŒ์ž„ ์žฅ๋ฅด๊ฐ€ ์ปธ๋‹ค๊ณ  ๋ณธ๋‹ค. ๊ทธ๋žจํผ์Šค๋Š” ๊ทธ๊ฐ„ ๊ธ€๋กœ๋ฒŒ, ๊ทธ๋ฆฌ๊ณ  ์—ฌ์„ฑ ์œ ์ €๋ฅผ ํƒ€๊นƒ์œผ๋กœ ๊ฒŒ์ž„์„ ๊ฐœ๋ฐœ, ์„œ๋น„์Šคํ–ˆ์œผ๋ฉฐ ๊ทธ ์†์—์„œ ์œ ์˜๋ฏธํ•œ ์„ฑ๊ณผ๋ฅผ ๊ฑฐ๋‘๋ฉฐ ์ƒ์กดํ–ˆ๋‹ค. ํ•˜์ด๋ธŒ๋„ BTS IP๋กœ ๊ฒŒ์ž„์„ ๋งŒ๋“ ๋‹ค๊ณ  ํ–ˆ์„ ๋•Œ, MMORPG๋ฅผ ๋งŒ๋“œ๋Š” ๊ฒƒ์€ ๋ฌด๋ฆฌ๋ผ๊ณ  ์ƒ๊ฐํ–ˆ์„ ๊ฒƒ์ด๋‹ค. ํผ์ฆ ๊ฒŒ์ž„์‚ฌ๋„ ํ•˜์ด๋ธŒ์— ๋งŽ์€ ์ œ์•ˆ์„ ํ–ˆ๋‹ค๊ณ  ๋“ค์—ˆ๋Š”๋ฐ ๊ถ๊ทน์ ์œผ๋กœ๋Š” ์ด๋Ÿฌํ•œ ๊ฒŒ์ž„๋„ ๋งŒ๋“ค๊ธฐ ์‰ฝ์ง€ ์•Š์•˜๋‹ค๊ณ  ํ•˜๋”๋ผ. ๊ทธ๋žจํผ์Šค๋Š” ๊ตญ๋‚ด์™ธ ํ•ฉ์ณ 2,200๋งŒ ๋‹ค์šด๋กœ๋“œ, 300์–ต ์› ์ด์ƒ์˜ ๋งค์ถœ์„ ๊ฑฐ๋’€๋‹ค. ํ•˜์ด๋ธŒ๋Š” ๋งค์ถœ๋„ ๋งค์ถœ์ด์ง€๋งŒ ๋‹ค์šด๋กœ๋“œ ์ˆ˜์น˜์— ์ฃผ๋ชฉํ–ˆ๋‹ค. ๊ฑฐ๊ธฐ์— ์—ฌ์„ฑ ์œ ์ € ๋น„์ค‘์ด ๋งค์šฐ ๋†’์€ ๊ฒƒ๋„ ์ž‘์šฉํ–ˆ๊ณ . BTS IP์™€ ๊ต์ง‘ํ•ฉ์ด ๋งŽ์•„, ์‹œ๋„ˆ์ง€๊ฐ€ ๋ฐฐ๊ฐ€๋  ๊ฒƒ์ด๋ผ๊ณ  ๋ณธ ๊ฒƒ ๊ฐ™๋‹ค. ์‚ฌ์‹ค, ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ์žฅ๋ฅด๋กœ ์œ ์˜๋ฏธํ•œ ์ง€ํ‘œ๋ฅผ ๊ฐ€์ง€๋ฉฐ ํšŒ์‚ฌ๋ฅผ 3๋…„ ์ •๋„ ์œ ์ง€ํ•˜๋‹ค ๋ณด๋‹ˆ '์ด ๊ฒŒ์ž„์œผ๋กœ ๊ณ„์† ๊ฐ€๋ณด์ž'๋Š” ๊ณ ์ง‘์ด ์žˆ์—ˆ๋‹ค. ์ง€๊ธˆ๋„ ์ข‹์ง€๋งŒ, ์ข€ ๋” ์ œ๋Œ€๋กœ ์„ฑ๊ณผ๋ฅผ ๋‚ด๊ธฐ ์ „๊นŒ์ง€๋Š” ๋…ธ๋ ฅ์„ ์ข€ ๋” ํ•ด๋ณด์ž๊ณ  ๊ตฌ์„ฑ์›๋“ค์—๊ฒŒ ์„ค๋“ํ–ˆ๋‹ค. ํž˜๋“ค์—ˆ์ง€๋งŒ ๊ตฌ์„ฑ์› ๋ชจ๋‘์˜ ๋…ธ๋ ฅ ๋์— ํ•˜์ด๋ธŒ์™€ ํ•จ๊ป˜ ํ•˜๊ฒŒ ๋˜์–ด ๊ธฐ์˜๋‹ค. ๋ฌผ๋ก  ์•„์ง ์‹œ์ž‘์„ ์•ˆ ํ–ˆ๊ธฐ์— ๊ฒฐ๋ก ์€ ํ•ด๋ด์•ผ ์•ˆ๋‹ค.ย  ํ•˜์ด๋ธŒ์—์„œ๋„ BTS๋ฅผ ํ†ตํ•ด ๋งŽ์€ ์˜์ƒ์„ ์ œ์ž‘ํ–ˆ๋Š”๋ฐ ๋จน๊ฑฐ๋ฆฌ ์š”์†Œ๋ฅผ ํ™œ์šฉํ•ด๋ณด๋ ค๋Š” ๋‹ˆ์ฆˆ๊ฐ€ ์žˆ์–ด ๋ณด์˜€๋‹ค. ์‹ ๊ธฐํ•˜๊ฒŒ๋„, ์œ„๋ฒ„์Šค ํ”Œ๋žซํผ์—์„œ๋„ ๋งŽ์€ ์œ ์ €๊ฐ€ 'BTS๊ฐ€ ๋‚˜์˜ค๋Š” ์บ์ฃผ์–ผ ๊ฒŒ์ž„์„ ๋งŒ๋“ค์—ˆ์œผ๋ฉด ์ข‹๊ฒ ๋‹ค', '๊ฐ€๋ณ๊ฒŒ ์ฆ๊ธฐ๋ฉด์„œ, ๋จน๋Š” ๊ฒƒ์„ ๋งŒ๋“œ๋Š” ๊ฒŒ์ž„์€ ์–ด๋–จ๊นŒ'๋Š” ์˜๊ฒฌ๋„ ๋ดค๋‹ค.ย ์ดˆ๊ธฐ ์‹œ๊ทธ๋„์€ ์ข‹๊ฒŒ ๋ณด๊ณ  ์žˆ๋‹ค. # ์•„๋ฏธ์— ์˜ํ•œ, ์•„๋ฏธ๋ฅผ ์œ„ํ•œ ๊ฒŒ์ž„ <ํ”„๋กœ์ ํŠธ B> ๊ฒŒ์ž„์„ ๋งŒ๋“ค๋ฉด์„œ, ๊ตฌ์„ฑ์›๊ณผ ํ•จ๊ป˜ ์‹ ๊ฒฝ ์“ด ์ ์€ ๋ฌด์—‡์ธ๊ฐ€.ย  '๊ฒŒ์ž„์œผ๋กœ๋งŒ ์Šน๋ถ€ํ•˜์ง€ ๋ง์ž'๋Š” ๊ฒƒ์ด๋‹ค. ๊ฒŒ์ž„์„ฑ๋งŒ ์ง€๋‚˜์น˜๊ฒŒ ์ถ”๊ตฌํ•˜๋ฉด ๊ฒŒ์ด๋จธ ๋Œ€์ƒ์œผ๋กœ๋งŒ ํ•˜๋Š” ๊ฒŒ์ž„์ด ๋‚˜์˜ฌ ์ˆ˜๋ฐ–์— ์—†๊ธฐ ๋•Œ๋ฌธ์ด๋‹ค. '์•„๋ฏธ(ARMY)' ํŒฌ์„ ์œ„ํ•œ ๊ฒŒ์ž„์„ ๋งŒ๋“ค๋ ค๋ฉด ๊ทธ๋“ค์„ ๋” ์ž˜ ์•Œ์•„์•ผ ํ•œ๋‹ค๊ณ  ์ƒ๊ฐํ–ˆ๊ณ  ๊ทธ๋ž˜์„œ ๋” ๋งŽ์€ ๋ถ„์„ ๋ชจ์…จ๋‹ค. ์ดˆ๊ธฐ์—๋Š” ์•„๋ฏธ ํŒฌ์ด ํšŒ์‚ฌ์— ๋ช‡ ๋ช… ์—†์—ˆ์ง€๋งŒ, ์ง€๊ธˆ์€ ๋งŽ์ด ๊ณ„์‹ ๋‹ค. ๊ฒŒ์ž„์„ ๊ฐœ๋ฐœํ•˜๋ฉฐ ์•„๋ฏธ์˜ ์„ฑํ–ฅ, ๋‹ˆ์ฆˆ ํฌ์ธํŠธ๋ฅผ ์•Œ๊ธฐ ์œ„ํ•ด ๋…ธ๋ ฅํ–ˆ๋‹ค. ๊ณผ์ •์—์„œ ๋งŽ์ด ๊ณต๋ถ€ํ–ˆ๋‹ค. ํ•˜์ด๋ธŒ์—์„œ๋„ ์—ฌ๋Ÿฌ ํŠธ๋ Œ๋“œ๋ฅผ ๊ณต์œ ํ•ด์ฃผ๊ธฐ๋„ ํ–ˆ๋‹ค. ๊ณผ์ •์—์„œ ๋ช‡ ๊ฐ€์ง€ ํฌ์ธํŠธ๊ฐ€ ์žˆ๋Š”๋ฐ, 1) ๊ต‰์žฅํžˆ ๋ช…ํ™•ํ•ด์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ, 2) ์ง€๋‚˜์น˜๊ฒŒ ๋Ž์Šค๋ฅผ ์ถ”๊ตฌํ•˜๋ฉด ๋ฐ˜๊ฐ์„ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋‹ค๋Š” ๊ฒƒ์ด๋‹ค. ์ง๊ด€์ ์ด๋ฉด์„œ, ์‹ฌํ”Œํ•œ ์š”์†Œ๋ฅผ ์ข‹์•„ํ•œ๋‹ค๋Š” ๋‚ด์šฉ์„ ์•Œ๊ฒŒ ๋๋‹ค. ๋˜, 3) ํƒ€์ด๋‹ˆํƒ„ ์„ธ๊ณ„๊ด€ ๋‚ด ๊ตฌํ˜„์ด ํ•„์š”ํ•˜๋‹ค๋Š” ๊ฒƒ์ด๋‹ค. ์‹ ์ž‘์˜ ์„ค์ •์ด ๊ถ๊ธˆํ•˜๋‹ค. ์กฐ๊ธˆ ์ „์— ์–˜๊ธฐํ•œ ํƒ€์ด๋‹ˆํƒ„์ด๋ผ๋Š” ์š”์†Œ๋„ ๊ทธ๋ ‡๊ณ . ์šฐ๋ฆฌ๊ฐ€ ๋งŒ๋‚˜๋Š” BTS ์•„ํ‹ฐ์ŠคํŠธ๋“ค์€ ํ˜„์‹ค ์„ธ๊ณ„์— ์กด์žฌํ•˜๋Š” 7๋ช…์˜ ๋ฉค๋ฒ„๋‹ค. ์•ž์„œ ์†Œ๊ฐœํ•œ 'ํƒ€์ด๋‹ˆํƒ„'๋“ค์€ BTS ์•„ํ‹ฐ์ŠคํŠธ์˜ ์ œ2์˜ ์ž์•„๊ฐ€ ๋ฐœํ˜„๋œ ์š”์ •์ด๋ผ๋Š” ์„ค์ •์ด๋‹ค. ์ด๋“ค์€ ๋งค์ง ๋„์–ด๋ฅผ ํ†ตํ•ด ๋‹ค๋ฅธ ์„ธ๊ณ„๋ฅผ ์ด๋™ํ•˜๊ฑฐ๋‚˜ ํ˜„์‹ค ์„ธ๊ณ„๋กœ ์˜ฌ ์ˆ˜๋„ ์žˆ๋‹ค. BTS์™€ ํƒ€์ด๋‹ˆ ํƒ„์€ ๋งŒ๋‚  ์ˆ˜๋„, ๋งŒ๋‚˜์ง€ ์•Š์„ ์ˆ˜๋„ ์žˆ๋‹ค. ํƒ€์ด๋‹ˆํƒ„์€ BTS์™€, ์ „ ์„ธ๊ณ„ ๋ชจ๋“  ์ด๋ฅผ ์ด์–ด์ฃผ๋Š” ๋งค๊ฐœ์ฒด ์—ญํ• ์„ ํ•œ๋‹ค๊ณ  ๋ณด๋ฉด ๋œ๋‹ค. ์šฐ๋ฆฌ๊ฐ€ ์—ฌ๋Ÿฌ ๊ฐ€์ง€๋กœ ์ธํ•ด ํž˜๋“ค์–ด ํ•  ๋•Œ, ํƒ€์ด๋‹ˆํƒ„์ด BTS์˜ ์Œ์•…, ์ถค ๋“ฑ ๊ทธ๋“ค์˜ ์—ฌ๋Ÿฌ ๋ฐฉ๋ฒ•์œผ๋กœ ์น˜์œ ๋ฅผ ํ•ด์ค€๋‹ค. ํƒ€์ด๋‹ˆํƒ„์˜ ๋ชจ์Šต์œผ๋กœ ๋“ฑ์žฅํ•œ ๋ฐฉํƒ„์†Œ๋…„๋‹จ(์ด๋ฏธ์ง€ ์ œ๊ณต: ๊ทธ๋žจํผ์Šค). ๊ฒŒ์ž„ ๋ฌด๋Œ€๋Š” ํ‘ธ๋“œ ๋ ˆ์Šคํ† ๋ž‘์„ ๊ธฐ๋ณธ์œผ๋กœ ํ•˜์ง€๋งŒ ํƒ€์ด๋‹ˆํƒ„์€ ๋ ˆ์Šคํ† ๋ž‘์— ๊ฐ€๋” ๋‚˜ํƒ€๋‚˜ ์–ด๋ ค์›€์„ ๊ฒช์„ ๋•Œ ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•ด ์ฃผ๋Š” ๋ฐฉ์‹์œผ๋กœ ๋“ฑ์žฅํ•œ๋‹ค. ํ•˜์ด๋ธŒ์™€ ๊พธ์ค€ํžˆ ์–˜๊ธฐํ•˜๋ฉฐ ์ด์™€ ๊ฐ™์€ ์„ค์ •์ด ๋‹ค๋“ฌ์–ด์กŒ๋‹ค. BTS์˜ ์ œ2์˜ ์ž์•„๊ฐ€ ๋ฐœํ˜„๋œ ์บ๋ฆญํ„ฐ์ด๊ธฐ์— ํƒ€์ด๋‹ˆ ํƒ„๋„ 7๋ช…์ด์ง€๋งŒ, ์—ฌ๊ธฐ์— ๋‹ค์–‘ํ•œ ํƒ€์ด๋‹ˆํƒ„์˜ ๋ชจ์Šต์ด ๋ถ€์—ฌ๋๋‹ค. ๊ฐ ๋„์‹œ์—์„œ ์“ธ ์ˆ˜ ์žˆ๋Š” ์š”์†Œ๋กœ ๋“ฑ์žฅํ•ด ๊ณณ๊ณณ์„ ์ด๋™ํ•˜๋ฉฐ ์ˆ˜์ง‘ํ•  ์ˆ˜๋„ ์žˆ๋‹ค. ๋ชจ๋‘๊ฐ€ ํŒ€์ธ ๋งŒํผ 7๋ช…์ด ๋ชจ์˜€์„ ๋•Œ ๋ฐœ๋™๋˜๋Š” ํšจ๊ณผ๋„ ํฌ๊ฒŒ ์„ค์ •ํ–ˆ๋‹ค. ๊ฒŒ์ž„์—๋Š” BTS๊ฐ€ ํ™œ๋™ํ•˜๋ฉด์„œ ํŒฌ๋“ค๊ณผ ๊ต๊ฐํ•œ ์—ฌ๋Ÿฌ ์š”์†Œ๊ฐ€ ๋“ฑ์žฅํ•  ์˜ˆ์ •์ด๋‹ค(์ด๋ฏธ์ง€ ์ถœ์ฒ˜: ๋ฐฉํƒ„์†Œ๋…„๋‹จ ๊ณต์‹ ํŽ˜์ด์Šค๋ถ). ์„ค์ •๊ณผ ํ•จ๊ป˜, ๊ณต๊ฐœ ๊ฐ€๋Šฅํ•œ ๋ฒ”์œ„ ๋‚ด์—์„œ ๊ฒŒ์ž„์˜ ํ˜•ํƒœ๋ฅผ ์ข€ ๋” ์„ค๋ช…ํ•ด์ฃผ๋ฉด ์ข‹๊ฒ ๋‹ค. ๊ทธ๋Ÿฌ๊ณ  ๋ณด๋‹ˆ, ๊ฒŒ์ž„๋ช…๋„ ์•„์ง ๊ณต๊ฐœํ•˜์ง€ ์•Š์•˜๋‹ค. ๊ทธ๋žจํผ์Šค๊ฐ€ ์ž˜ ํ•  ์ˆ˜ ์žˆ๋Š” ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜์ด ๋ฉ”์ธ์ด๋‹ค. ๋ชจ๋ฐ”์ผ๋กœ, ์„ธ๋กœํ˜• ๊ตฌ์กฐ๋‹ค. BTS ํƒ€์ด๋‹ˆํƒ„ ์นœ๊ตฌ์™€ ํ•จ๊ป˜ ์—ฌ๋Ÿฌ ๊ณณ์„ ๋‹ค๋‹ˆ๋ฉฐ ๋…ธ๋Š” ๊ฐ€๋ฒผ์šด ์ฝ˜ํ…์ธ ๊ฐ€ ๋‹ด๊ฒจ ์žˆ๋‹ค. ๋‹ค์–‘ํ•œ ์ฆ๊ธธ ๊ฑฐ๋ฆฌ๊ฐ€ ์žˆ๋‹ค. ๋ณดํ†ต ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ๊ฒŒ์ž„์€ ๊ฐ€๋กœํ˜•์ด ๋งŽ์€๋ฐ, ๊ทธ๋žจํผ์Šค์˜ ๋…ธํ•˜์šฐ, ๋ฐฉ์‹์„ ์‚ด๋ ค ๋‚˜๋ฆ„์˜ ๋‹ต์„ ์ฐพ์•˜๋‹ค. BTS ์ œ2์˜ ์ž์•„๊ฐ€ ๋ฐœํ˜„๋œ ์š”์ •์ธ ํƒ€์ด๋‹ˆํƒ„ ์บ๋ฆญํ„ฐ๊ฐ€ ๋“ฑ์žฅํ•œ๋‹ค. ์ฒ˜์Œ์—๋Š” 3D๋กœ ์ œ์ž‘ํ–ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ์ œ์ž‘ ํ›„ ์–ด์…‹์„ ๋ณด๋‹ˆ ์บ์ฃผ์–ผํ•œ ๋Š๋‚Œ์ด ์ข€ ๋œํ•˜๋”๋ผ. ๊ทธ๋ž˜์„œ ๊ทธ๊ฒƒ์„ 2D๋กœ ์žฌํ•ด์„ํ•ด ํ•˜์ด๋ธŒ์™€ ๋…ผ์˜ ํ›„ ์ง€๊ธˆ์˜ ๋””์ž์ธ์œผ๋กœ ํ™•์ •ํ–ˆ๋‹ค. ์•ฝ๊ฐ„ 2.5D ๋Š๋‚Œ๋„ ์žˆ๋‹ค. ๊ฒŒ์ž„ ์ฝ˜ํ…์ธ ์— ๋Œ€ํ•œ ์ข€ ๋” ์„ธ๋ถ€์ ์ธ ๋‚ด์šฉ์€ ์ถ”ํ›„ ์ž๋ฆฌ๊ฐ€ ๋˜๋ฉด ๋‹ค์‹œ ๊ณต๊ฐœํ•˜๊ฒ ๋‹ค. ๊ฒŒ์ž„๋ช…์€ ๊ฐ€์ œ๋กœ, <ํ”„๋กœ์ ํŠธ B>๋‹ค. ์•„์ง ํ™•์ • ์ง“์ง€ ๋ชปํ–ˆ๋‹ค. ์•„๋งˆ, ์š”๋ฆฌ๊ฒŒ์ž„์ž„์„ ์ง๊ด€์ ์œผ๋กœ ์ธ์ง€ํ•  ์ˆ˜ ์žˆ๋Š” ๊ฒƒ์ด ๋  ๊ฒƒ ๊ฐ™๋‹ค. ๋ฌผ๋ก , ํผ๋ธ”๋ฆฌ์…”์ธ ์ปดํˆฌ์Šค๋‚˜ ํ•˜์ด๋ธŒ์™€ ์˜๊ฒฌ๋„ ๋ชจ์•„์•ผ ํ•œ๋‹ค. ๋‹น์—ฐํžˆ BTS๋Š” ๋“ค์–ด๊ฐˆ ๊ฑฐ๊ณ . ๋‹ค์–‘ํ•œ ์›Œ๋”ฉ์ด ์žˆ์„ ํ…๋ฐ... ์•„๋ฏธ์™€ ๋””์ง€ํ„ธ ์ฝ˜ํ…์ธ ์˜ ์—ฐ๊ฒฐ์„ฑ์„ ๊ฐ•์กฐํ•œ ๋‹จ์–ด๋„ ๊ณ ๋ฏผํ•˜๊ณ  ์žˆ๋‹ค. ์ข‹์€ ์ด๋ฆ„ ์žˆ์„๊นŒ? <ํ”„๋กœ์ ํŠธ B>์˜ ๊ฐœ๋ฐœ ๋‹จ๊ณ„๋Š”. ํ”„๋กœํ† ํƒ€์ž…์€ ๋„˜์–ด๊ฐ”๋‹ค. ๋งค๋‹ฌ ํ”Œ๋ ˆ์ด ๋นŒ๋“œ๊ฐ€ ๋‚˜์˜ค๊ณ  ์žˆ๋Š”๋ฐ, ์ง€๊ธˆ๊นŒ์ง€ ๋„ค ์ฐจ๋ก€ ๋‚˜์™”๋‹ค. ํ•œ ๋‹ฌ์—์„œ ํ•œ ๋‹ฌ ๋ฐ˜ ์ •๋„ ๊ฐ„๊ฒฉ์„ ๋‘๊ณ  ์—…๋ฐ์ดํŠธํ•˜๊ณ  ์žˆ๋‹ค. ์ ˆ๋Œ€์ ์ธ ํผ์„ผํŠธ๋กœ ์ •ํ•˜๊ธฐ๊ฐ€ ์• ๋งคํ•˜๋‹ค. ๊ฐ€์žฅ ์ค‘์š”ํ•˜๊ฒŒ ์ƒ๊ฐํ•˜๋Š” ๊ฒƒ์€ ์œ ์ €๊ฐ€ ์ฒซ ๋™์„ ์„ ๋‚ฏ์„ค๊ฒŒ ๋Š๋ผ์ง€ ์•Š๋„๋ก ํ•˜๋Š” ๊ฒƒ์ด๋‹ค. ์กฐ๊ธˆ์”ฉ ๋””ํ…Œ์ผํ•˜๊ฒŒ ์ž‘์—…ํ•˜๋ฉฐ ์ด๋ฅผ ๊ณ ๋„ํ™”์‹œํ‚ฌ ๊ฒƒ์ด๋‹ค.ย  ๊ฒŒ์ž„์„ ๋งŒ๋“ค๋ฉฐ ์•ž์„œ '์•„๋ฏธ'์ธ ์ธ๋ ฅ์„ ์˜์ž…ํ•˜๋Š” ๊ฒƒ๊ณผ ํ•จ๊ป˜, ๊ทธ๋žจํผ์Šค ๋‚ด๋ถ€์˜ ๋ณ€ํ™”๋„ ๋งŽ์•˜๊ฒ ๋‹ค. ๊ทธ๋ ‡๋‹ค. ํ•˜์ง€๋งŒ ๋ฌด์ž‘์ • ๋Š˜๋ ค์„œ๋„ ์•ˆ๋œ๋‹ค. ์‹ ์ž‘์€ ์•ฝ 20๋ช… ์ •๋„ ๊ตฌ์„ฑ๋˜์–ด ์žˆ๋‹ค. ๊ณ„์† ์ฐพ๊ณ  ์žˆ๋‹ค. ์‚ฌ์—… ์กฐ์ง๊นŒ์ง€ ํ•ฉํ•ด 30๋ช…๊นŒ์ง€ ๋ณด๊ณ  ์žˆ๋‹ค. ๊ฒŒ์ž„์˜ ๋ผˆ๋Œ€๋ฅผ ๊ตฌ์„ฑํ•˜๋Š” ๋ฉค๋ฒ„๋Š” ์„ธํŒ…๋ผ ๊ณ„์† ๊ฐœ๋ฐœํ•˜๊ณ  ์žˆ๋‹ค. ๊ฐœ๋ฐœ ์—ญ๋Ÿ‰๋„ ์ค‘์š”ํ•˜์ง€๋งŒ, ์บ์ฃผ์–ผ ๊ฒŒ์ž„์— ๋Œ€ํ•œ ๊ฐœ๋ฐœ ๋ชฉํ‘œ๊ฐ€ ์žˆ์œผ๋ฉด ๋™์‹œ์— BTS IP๋ฅผ ์ œ๋Œ€๋กœ ์‚ฌ๋ž‘ํ•˜๋Š” ์‚ฌ๋žŒ์„ ์ฐพ๋Š” ๊ฒƒ์ด ์‰ฝ์ง€ ์•Š๋‹ค. ๊พธ์ค€ํžˆ ์ฐพ๊ณ  ์žˆ๋‹ค. ์„œ๋น„์Šค ์ง€์—ญ์ด๋‚˜ ํ”Œ๋žซํผ ๋ฒ”์œ„๋Š” ์–ด๋–ป๊ฒŒ ๋˜๋‚˜. ๊ณ„์•ฝ ๋ฒ”์œ„์— ๋Œ€ํ•ด ๋‹ค์‹œ ํ•œ๋ฒˆ ์„ค๋ช… ๋ถ€ํƒํ•œ๋‹ค. BTS๋ฅผ ์ข‹์•„ํ•˜๋Š” ๋ถ„์ด ์žˆ๋‹ค๋ฉด ์–ด๋””๋“  ์„œ๋น„์Šคํ•˜๊ธฐ ์œ„ํ•ด ๊ธ€๋กœ๋ฒŒ ํผ๋ธ”๋ฆฌ์‹ฑ ๊ถŒํ•œ์œผ๋กœ ๊ณ„์•ฝํ–ˆ๋‹ค. ์ค‘๊ตญ์ด๋‚˜ ๋ฒ ํŠธ๋‚จ ๋“ฑ ๊ตญ๊ฐ€๋ณ„ ์„ฑํ–ฅ์„ ๋งž์ถฐ์•ผ ํ•˜๊ธฐ์— ์ด์— ๋งž๋Š” ์ „๋žต๋„ ์„ธ์›Œ์•ผ ํ•œ๋‹ค. ๊ธ€๋กœ๋ฒŒ ์›๋นŒ๋“œ๋ฅผ ์ตœ๋Œ€ํ•œ ์ง€ํ–ฅํ•˜๋˜ ์ง€์—ญ๋ณ„ ์ด๋ฒคํŠธ๋Š” ๋ถ„๋ฆฌํ•ด์„œ ๊ฐ€๋Š” ๋ฐฉํ–ฅ์ด์ง€ ์‹ถ๋‹ค. ์‹ ์ž‘์€ ๋ชจ๋ฐ”์ผ๋กœ๋งŒ ์ถœ์‹œํ•œ๋‹ค. ๋งŒ์•ฝ ํŒฌ๋“ค์ด PC ๋ฒ„์ „์— ๋Œ€ํ•œ ๋‹ˆ์ฆˆ๊ฐ€ ํฌ๋‹ค๋ฉด ํ™•์žฅํ•  ๊ฐ€๋Šฅ์„ฑ๋„ ์žˆ๋‹ค. ์ž‘๋…„ 11์›” ์ปดํˆฌ์Šค์™€ IP ํผ๋ธ”๋ฆฌ์‹ฑ ๊ณ„์•ฝ๋„ ๋งบ์—ˆ๋‹ค. ๊ธ€๋กœ๋ฒŒ ํผ๋ธ”๋ฆฌ์‹ฑ์— ๋Œ€ํ•œ ์š•์‹ฌ์€ ์žˆ๋‹ค. ์‚ฌ์—… ๋ชจ๋ธ๋„ ๋งŽ์ด ๊ณ ๋ฏผํ–ˆ๋Š”๋ฐ, <ํ”„๋กœ์ ํŠธ B>๋ฅผ ๊ธ€๋กœ๋ฒŒ์— ์ž˜ ์„œ๋น„์Šค ํ•˜๋ ค๋ฉด ๋ชจ๋“  ์กฐ์ง์ด ์ง€๊ธˆ๋ณด๋‹ค ๋งค์šฐ ์ปค์•ผ ํ•œ๋‹ค. ์ „ ์„ธ๊ณ„ ์•„๋ฏธ ํŒฌ๋„ ์ƒ๊ฐํ•ด์•ผ ํ•œ๋‹ค. ๊ทธ๋ž˜์„œ ๊ธ€๋กœ๋ฒŒ ํผ๋ธ”๋ฆฌ์‹ฑ์„ ํ•  ์ˆ˜ ์žˆ๋Š” ๊ณณ์„ ์ฐพ๊ฒŒ ๋๊ณ  ์ปดํˆฌ์Šค์™€ ํ•จ๊ป˜ํ•˜๊ฒŒ ๋๋‹ค. ํŠนํžˆ ์ปดํˆฌ์Šค ๋ถ๋ฏธ์ง€์‚ฌ์—์„œ๋„ ๋งŽ์€ ๋‹ˆ์ฆˆ๊ฐ€ ์žˆ์—ˆ๋‹ค๊ณ  ๋“ค์—ˆ๋‹ค. ํƒ€๊นƒ์€, ๋ฉ”์ธ์„ '์•„๋ฏธ'๋กœ ๋‘๋Š” ๊ฒƒ์ด ๋งž๋‚˜? ๋ฌผ๋ก ์ด๋‹ค. ์•„๋ฏธ๊ฐ€ ๋ฉ”์ธ ํƒ€๊นƒ์ด๋‹ค. ํ•˜์ง€๋งŒ ์•„๋ฏธ ์™ธ์—๋„ BTS์— ํ˜ธ๊ฐ์„ ๊ฐ€์ง€๊ณ  ์žˆ๊ฑฐ๋‚˜, ํ˜น์€ ๊ฒŒ์ž„ ์œ ์ €๋„ ์ถฉ๋ถ„ํžˆ ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๋„๋ก ๊ฐœ๋ฐœ ์ค‘์ด๋‹ค. ์šฐ๋ฆฌ๋Š” ์ด๋“ค์ด ๊ฒŒ์ž„์—์„œ ๋ฐฉํ–ฅ์„ฑ์„ ์ธ์ง€ํ•˜๊ณ  ๋‹ค์–‘ํ•œ ๊ณณ์—์„œ ์žฌ๋ฏธ๋ฅผ ๋Š๋ผ๋„๋ก ๋…ธ๋ ฅํ•˜๊ณ  ์žˆ๋‹ค. ์•„๋ฏธ์™€ BTS๊ฐ€ ์ง€๊ธˆ๊นŒ์ง€ ํ˜ธํกํ•˜๊ณ  ์žˆ๋Š” ๊ฒƒ์ฒ˜๋Ÿผ ์•ฑ์—์„œ๋„ ์—ฌ๋Ÿฌ ํ˜•ํƒœ๋กœ ์ ์žฌ์ ์†Œ์— ๋…น์—ฌ ํ•˜๋‚˜์”ฉ ๊ด€๊ณ„๋ฅผ ํ˜•์„ฑํ•˜๋Š” ๋ชจ์Šต๋„ ์—ฐ๊ตฌํ•˜๊ณ  ์žˆ๋‹ค. ์‹œ์ค‘์— ์ด๋ฏธ BTS IP ๊ธฐ๋ฐ˜ ์—ฌ๋Ÿฌ ๊ฒŒ์ž„์ด ์ถœ์‹œ๋๋‹ค. ์žฅ๋ฅด๋„ ๊ฐ๊ฐ ๋‹ค๋ฅด๋‹ค. ํ•˜์ง€๋งŒ, ๋ƒ‰์ •ํ•˜๊ฒŒ ๋ณด๋ฉด IP์— ์ค€ํ•˜๋Š” ๋ฐ˜์‘์„ ์–ป์—ˆ๋‹ค๊ณ  ๋ณด๊ธฐ์—” ์–ด๋ ต๋‹ค. ํƒ€ ๊ฒŒ์ž„์˜ ํ‰๊ฐ€๋Š” ์กฐ์‹ฌ์Šค๋Ÿฝ์ง€๋งŒ, ๊ฐœ์ธ์ ์œผ๋กœ๋Š” BTS IP์— ๋Œ€ํ•œ ๊ธฐ๋Œ€์น˜๊ฐ€ ๋†’์•„์„œ ๊ทธ๋ ‡์ง€ ์•Š๋‚˜ ์ƒ๊ฐํ•œ๋‹ค. ๊ฒŒ์ž„ ์„ฑ๊ฒฉ์ด ๊ฐ•ํ•˜๋‹ค ๋ณด๋‹ˆ ์•„๋ฏธ๋“ค์—๊ฒŒ ์ ‘๊ทผํ•˜๋Š” ๊ฒƒ์ด ํ•œ๊ณ„๊ฐ€ ๋ถ„๋ช… ์žˆ์—ˆ๋‹ค๊ณ  ๋ณธ๋‹ค. # ๊ธ€๋กœ๋ฒŒ, ๊ทธ๋ฆฌ๊ณ  ์—ฌ์„ฑ ์œ ์ €๋ฅผ ์œ„ํ•œ ๊ฒŒ์ž„... '๊ทธ๋žจํผ์Šค์˜ ํ‚ค์›Œ๋“œ' ๊ทธ๋žจํผ์Šค์˜ ์˜ฌํ•ด ํ™”๋‘๋Š” ๋ฌด์—‡์ธ๊ฐ€? <ํ”„๋กœ์ ํŠธ B>์˜ ์„ฑ๊ณต์ ์ธ ๋ก ์นญ๋„ ์žˆ์„๊ฑฐ๊ณ . ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ๊ฒŒ์ž„์œผ๋กœ ๊ฐœ๋ฐœ๋ ฅ์„ ๊ณ ๋„ํ™”ํ•œ๋‹ค๋Š” ๊ธฐ์กฐ์—๋Š” ํฐ ๋ณ€ํ™”๊ฐ€ ์—†๋‹ค. <ํ”„๋กœ์ ํŠธ B>๋„ ์ž˜ ๊ฐœ๋ฐœํ•ด์•ผ ํ•˜๊ณ . ์ด๋ฅผ ๋ฐ”ํƒ•์œผ๋กœ ์ƒˆ๋กœ์šด IP๋ฅผ ๊ฐ€์ง„ ๊ฐ€๋กœํ˜• ์š”๋ฆฌ๊ฒŒ์ž„๋„ ์‹œ๋„ํ•ด๋ณผ ์ƒ๊ฐ์ด๋‹ค. ๋˜ ๋‹ค๋ฅธ ์‹ ์ž‘๋„ ๊ธ€๋กœ๋ฒŒ ์…€๋Ÿฌ๋ธŒ๋ฆฌํ‹ฐ์˜ IP๋ฅผ ํ™œ์šฉํ•ด ๊ฐœ๋ฐœํ•˜๋Š” ๊ฒƒ์ด ๊ธฐ๋ณธ ์ปจ์…‰์ด๋‹ค. ์ž‘์€ ๊ฐœ๋ฐœ์‚ฌ๊ฐ€ ๋†’์•„์ง„ ๋งˆ์ผ€ํŒ… ๋น„์šฉ๊ณผ ํ™˜๊ฒฝ ์†์—์„œ ์ƒ์กดํ•˜๋Š” ๋ฐฉ๋ฒ•์ด ์‰ฝ์ง€ ์•Š๋‹ค. ๊ทธ๊ฑธ ํƒ€๊ณ„ํ•˜๊ธฐ ์œ„ํ•ด IP ๋„์ž…์„ ๊ณ ๋ฏผํ–ˆ๋‹ค. ํ•˜์ด๋ธŒ๊ฐ€ ์ตœ๊ทผ ์ดํƒ€์นด ํ™€๋”ฉ์Šค๋ฅผ ์ธ์ˆ˜ํ–ˆ๋‹ค. ์•„๋ฆฌ์•„๋‚˜ ๊ทธ๋ž€๋ฐ, ์ €์Šคํ‹ด ๋น„๋ฒ„ ๋“ฑ ๊ธ€๋กœ๋ฒŒ ์•„ํ‹ฐ์ŠคํŠธ๋„ ์žˆ๋‹ค. ์ด์ชฝ๊ณผ ์—ฐ๊ฒฐ์ ์„ ๊ฐ€์ ธ๊ฐ€ ๋ณด๋Š” ๊ฒƒ๋„ ์ข‹๊ฒ ๋‹ค. ์ข‹์€ ์ƒ๊ฐ์ด๋‹ค. ๊ณผ๊ฑฐ ๊ธ€๋ฃจ(Glu)์—์„œ๋„ ๊ธ€๋กœ๋ฒŒ ์…€๋Ÿฌ๋ธŒ๋ฆฌํ‹ฐ๋ฅผ ํ™œ์šฉํ•œ ์ „๋žต์„ ํŽผ์น˜๊ธฐ๋„ ํ–ˆ๋‹ค. ์šฐ๋ฆฌ๋„ ํ•˜์ด๋ธŒ์™€ ๊ด€๊ณ„๋ฅผ ๊ณ„์† ๋ฐœ์ „์‹œํ‚ค๊ณ  ์‹ถ๋‹ค๋Š” ์ƒ๊ฐ์€ ํฌ์ง€๋งŒ, ์ง€๊ธˆ์€ <ํ”„๋กœ์ ํŠธ B>์— ์ฃผ๋ ฅํ•˜๋Š” ๊ฒƒ์ด ๋จผ์ €๋ผ๊ณ  ์ƒ๊ฐํ•œ๋‹ค. ์ด๋ฅผ ์„ฑ๊ณต์ ์œผ๋กœ ๋ก ์นญํ•ด ์ข‹์€ ๋ ˆํผ๋Ÿฐ์Šค ์‚ฌ๋ก€๋กœ ๋‚จ์•„์•ผ ๋‹ค์Œ์„ ๊ธฐ์•ฝํ•  ์ˆ˜ ์žˆ๋‹ค. BTS IP ๊ณ„์•ฝ ์ดํ›„ ์‹œ์ ์ด๋‹ค. <๋งˆ์ด๋ฆฌํ‹€์…ฐํ”„>๊ฐ€ ์ตœ๊ทผ ์—ญ์ฃผํ–‰ํ•œ ๋ธŒ๋ ˆ์ด๋ธŒ ๊ฑธ์Šค์™€๋„ ์ ‘์ ์ด ์ƒ๊ฒผ๋”๋ผ. <๋งˆ์ด๋ฆฌํ‹€์…ฐํ”„>๊ฐ€ ํ•œ๊ตญ์—์„œ ์„œ๋น„์Šค 4์ฃผ๋…„์„ ๋งž์ดํ–ˆ๋‹ค. ๊ณ ๋งˆ์šด ์œ ์ €๋“ค ๋•๋ถ„์— ์ง€๊ธˆ๊นŒ์ง€ ์œ ์ง€๋˜๊ณ  ์žˆ๋‹ค. ๊ตญ๋‚ด๋งŒ ๋ณด๋ฉด DAU 4๋งŒ๊ฐ€๋Ÿ‰ ๋œ๋‹ค. 2~3๋…„ ์ „๋ถ€ํ„ฐ ๊พธ์ค€ํžˆ ์œ ์ง€๋˜๊ณ  ์žˆ๋‹ค. ํ•œ ๋‹ฌ ๋ฐ˜๋งˆ๋‹ค ์—…๋ฐ์ดํŠธ๋ฅผ ํ•ด์˜ค๊ณ  ์žˆ๋‹ค. ์šฐ๋ฆฌ๋„ ๋ธŒ๋ ˆ์ด๋ธŒ ๊ฑธ์Šค ์œ ์ • ๋‹˜์ด <๋งˆ์ด๋ฆฌํ‹€์…ฐํ”„>๋ฅผ ํ–ˆ๋‹ค๋Š” ์†Œ์‹์„ ๋“ฃ๊ณ  ๋„ˆ๋ฌด ๋†€๋ผ๊ณ  ๊ฐ์‚ฌํ–ˆ๋‹ค. ์—ฐ์Šต์ƒ ๋•Œ๋ถ€ํ„ฐ ํ•˜์…จ๋”๋ผ. ๋ณธ์ธ์ด ๋ฐฉ์†ก์—์„œ ์–ธ๊ธ‰ํ–ˆ๋Š”๋ฐ, ํŒฌ๋“ค์ด ์ด๋ฅผ ์•Œ์•„์„œ ํšŒ์ž๋œ ๊ฒƒ ๊ฐ™๋‹ค. ๋•๋ถ„์— ๋‹ค์šด๋กœ๋“œ ์ˆซ์ž๋„ ํญ๋ฐœ์ ์œผ๋กœ ์ฆ๊ฐ€ํ–ˆ๋‹ค. ์ฐจํŠธ ๋ฐ–์— ์žˆ๋‹ค๊ฐ€ ๋‹จ์‹œ๊ฐ„๋งŒ์— ์ธ๊ธฐ๊ฒŒ์ž„ 3์œ„๊นŒ์ง€ ์˜ค๋ฅด๊ธฐ๋„ ํ–ˆ๋‹ค. ๊ทธ๋Ÿฐ๋ฐ ๋Œ€๋ถ€๋ถ„ ์œ ์ž…๋œ ์œ ์ €๊ฐ€ ๋‚จ์„ฑ์ด ๋งŽ๋‹ค(์›ƒ์Œ). ํŠน์ • ์„ฑ๋ณ„๋งŒ ์œ„ํ•œ ๊ฒƒ์€ ์•„๋‹ˆ๋‚˜ <๋งˆ์ด๋ฆฌํ‹€์…ฐํ”„>๊ฐ€ ์ด์šฉ์ž ๋น„์œจ์„ ๋ณด๋ฉด 80% ์ด์ƒ์ด ์—ฌ์„ฑ ์œ ์ €๋‹ค. ๊ทธ๋ž˜๋„ ์กฐ๊ธˆ์”ฉ ์œ ์ž…๋˜๊ณ  ๋˜ ์ฆ๊ฒจ์ฃผ์…”์„œ ๊ฐ์‚ฌํ•˜๋‹ค๋Š” ๋ง์”€ ์ „ํ•˜๊ณ  ์‹ถ๋‹ค. ๊ฐ์‚ฌ์˜ ๋œป์œผ๋กœ ๊ทธ๋žจํผ์Šค๋„ ์œ ์ • ๋‹˜์˜ ์ƒ์ผ์ธ 5์›” 2์ผ์— ๋งž์ถฐ ์„ ๋ฌผ๋„ ์ค€๋น„ํ–ˆ๋‹ค. ํŒฌ๋“ค๊ณผ ์ฝœ๋ผ๋ณด๋„ ์ง„ํ–‰ํ•˜๋ฉฐ ๊พธ์ค€ํžˆ ๊ด€๊ณ„๋ฅผ ์ด์–ด๊ฐ€๊ฒ ๋‹ค. ์ง€๊ธˆ๊นŒ์ง€ ๋…ธ๋ ฅํ•ด์ค€ ๋ธŒ๋ ˆ์ด๋ธŒ ๊ฑธ์Šค์—๊ฒŒ๋„ ๊ฐ์‚ฌ๋ฅผ ์ „ํ•˜๊ณ  ์‹ถ๋‹ค. ์—ฌ๋Ÿฌ ๋ฐฉํ–ฅ์œผ๋กœ ํ•จ๊ป˜ ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์ด ์žˆ์—ˆ์œผ๋ฉด ์ข‹๊ฒ ๋‹ค. ๋์œผ๋กœ, ์œ ์ €๋“ค์—๊ฒŒ ํ•œ ๋งˆ๋””. ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜์œผ๋กœ ์ ์ง€ ์•Š์€ ์‹œ๊ฐ„์„ ๋ณด๋ƒˆ๋‹ค. ์ฆ๊ฒจ์ค€ ๋ชจ๋“  ์œ ์ €์—๊ฒŒ ๊ฐ์‚ฌ๋“œ๋ฆฐ๋‹ค. '๊ธฐ์ '์ด๋ผ๊ณ  ํ‘œํ˜„ํ•˜๊ณ  ์‹ถ์„ ์ •๋„๋กœ ์œ ์ € ๋•๋ถ„์— ์ง€๊ธˆ๊นŒ์ง€ ์‚ด์•„๋‚จ์„ ์ˆ˜ ์žˆ์—ˆ๋‹ค. ๊ทธ๋“ค์„ ์œ„ํ•ด ์ข‹์€ ๊ฒŒ์ž„์œผ๋กœ ํ•จ๊ป˜ ํ˜ธํกํ•˜๊ฒ ๋‹ค. ๊ฐœ๋ฐœ ์ค‘์ธ <ํ”„๋กœ์ ํŠธ B>๋Š” ์•„๋ฏธ๋ฅผ ์œ„ํ•œ ๊ฒŒ์ž„์ด๋ฉด์„œ, ๋™์‹œ์— ์š”๋ฆฌ ์‹œ๋ฎฌ๋ ˆ์ด์…˜ ์œ ์ €์—๊ฒŒ๋„ ์ถฉ๋ถ„ํžˆ ๋‹ค๊ฐ€๊ฐˆ ์ˆ˜ ์žˆ๋Š” ๊ฒŒ์ž„์ด ๋  ๊ฒƒ์ด๋‹ค. ๊ธ€๋กœ๋ฒŒ, ๊ทธ๋ฆฌ๊ณ  ์—ฌ์„ฑ ๊ฒŒ์ด๋จธ๋ผ๋Š” ์šฐ๋ฆฌ์˜ ๋ฉ”์ธ ํ‚ค์›Œ๋“œ๋Š” ๋ณ€ํ•จ์—†๋‹ค. ์ด๋“ค์„ ์œ„ํ•œ ํ”Œ๋žซํผ ๋„คํŠธ์›Œํ‚น๋„ ๊ฐ•ํ™”ํ•  ๊ฒƒ์ด๋‹ค. ์—ฌ์„ฑ ๊ฒŒ์ด๋จธ๋ฅผ ์œ„ํ•œ ์žฌ๋ฏธ์žˆ๋Š” ๊ฒŒ์ž„์„ ์œ„ํ•œ ๊ทธ๋žจํผ์Šค๊ฐ€ ๋˜๊ฒ ๋‹ค.