WHO IS POPPY.
She's a character. She is a young, pretty, blonde, pop idol with zero substance.
And that's what's so beautiful about her.
She makes these creepy videos that have no context and are just sort of a waste of your time.
Basically, she's an art project. Her team is commenting on pop culture right now where people don't think, don't care about anything, unless its pretty or "cool."
However, there was also a project that came before her called Mars Argo that was the same thing...but where did Mars Argo go!?!??!
Here's the key to the puzzle:
All the people all around want to know What to look like, what to think, where to go But I don't know, I don't know I don't know what to think anymore, No I'm not here to tell you, what to say or be Why is everybody just like me
She's commenting on how everyone wants to be trendy and have become followers, not individuals.