robertr
4 years ago1,000+ Views
Hyundai said affected employees who currently own its vehicles will be given a payment relief "for as long as they are out of work". Employees looking to buy a new car will be given a 90-day payment deferral. "We recognize the impact on family budgets that the furlough will drive," John Krafcik, chief executive of Hyundai Motor America, said in a statement. Hyundai had offered a similar scheme, the Hyundai Assurance programme, during the peak of the global financial crisis four years ago to help consumers who had lost their jobs. Many analysts have said that the move had helped the South Korean firm win customer loyalty and boosted its sales in recent years. The company said that its latest offer to help the federal employees was an addition to that programme and aimed at "helping workers at a time when they most need it".
robertr
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wow, pretty cool of the koreans, even though its a marketing move
definitely for marketing, still good for everyone involved
Can't believe more companies are doing what will certainly be a really nice PR. Bravo Hyundai!
they get some respect points from me
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