PSA: Lady Gaga has launched her own beauty line!
I'm not exactly sure anyone has ever looked at gaga's makeup and thought 'WOw, I need to look like that" but hey, different strokes for different folks? Her line is called Haus Laboratories and seems to be targeting the alternative scene and references 1980s-90s ball culture with its high pigmented colours and drama. Lady Gaga says in the promo video; "The last thing the world needs is another Beauty brand. But that's too bad." I believe her line will do well despite the influx of celebrity beauty lines lately (thanks to Rihanna, we love a trendsetter!), as it seems to be marketing specially to a niche group, that hasn't explicitly been marketed to as yet. The colours look great and I am a fan of the dramatiQ, so maybe I will pay attention to see what she will be selling. So far it seems like eyeshadow palettes and maybe lipstick. Will you be buying?