"The basic concept was to create a very modernist, minimalist poster series for movie enthusiasts. The idea is based on a very simple grid: a circle and two diagonals inscribed in a square. It surprised me how many posters I could create based on this very simple approach. There's an enormous strength in simplicity; the fewer elements, the more we engage our imagination." Who is Michal Krasnopolski? He's an Art director & graphic designer living/working in Warsaw, Poland. Works predominantly in advertising, poster design & packaging.