"A lawsuit challenging the NCAA over payment of athletes isn't going away soon. The lead attorney for former UCLA basketball player Ed O'Bannon said Wednesday his client will continue to pursue his suit against the NCAA, despite a ruling earlier this month that blocked an effort to expand it to a larger group of former athletes. Michael Hausfeld said O'Bannon's suit -- tentatively set for a trial in June -- would go forward both for damages to O'Bannon and to force colleges to give current players a cut of the billions of dollars earned from television contracts and ticket sales from major revenue sports. Hausfeld also held out the possibility of other athletes joining in individual suits of their own in the wake of the federal court ruling that denied class action status to the plaintiffs -- something that could have potentially put the NCAA on the hook for billions of dollars in damages. "We've been contacted by scores of individuals who now want to bring their own claims," Hausfeld said. "It's generated a significant amount of interest." Video game producer EA Sports and Collegiate Licensing Company agreed in September to a $40 million settlement for using images of former athletes in games and EA Sports said it would stop producing a college football video game. O'Bannon said he was prompted to file the suit after seeing an image of himself playing as part of the UCLA team in a video game while he was at a friend's house." I didn't know that EA Sports said they'd discontinue making a college football video game, that kind of sucks. But, in all honesty, this is an issue that needs to be addressed. The NCAA continues to make their college athletes celebrities and profit off their immense fame and selling power, while expecting them to adhere to the role of normal students and not take a cut of it. It's deliberate and very clear exploitation, and I think it's good that the players are finally taking a stand.