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Why Is This Baskin Robbins Commercial So Epic?

Chuseok is coming up here in Korea and that means people are preparing to visit their hometowns + families. That ALSO means they have to buy gift boxes for their loved ones, which is usually ddeok or canned tuna ro fresh fruit.

But apparently this Korean king has something else on his mind...
He's literally like 'I NEED TO BUY MY FAMILY A CHUSEOK PRESENT. STOP!" and demands the "Ice Monaca" gift box (ice monaca is basically an ice cream sandwich lol) but like...why is an ancient king buying baskin robbins? who pitched this idea?! hahahhaah
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