The last decade has witnessed a boom in the advertising industry in India. It has brought exciting opportunities for those who wish to make ad filmmaking a career.
Ad film makers need to have amazing communication skills, knowledge and sensibility. The aim is to be able to create an instant connection with the audience to make a business or a brand popular so that its sales increase.
When you talk of filmmaking, there are no stringent rules to it. It depends on the type of story chosen. The 4 phases of the process of filmmaking include the following:
· To develop an idea
· Pre-production stage that involves planning, developing the story and casting
· Production stage involves shooting
· Post-production stage has editing, special effects and animation
What do ad film makers do?
An ad film maker shows his or her presence in every step of making the film right from getting the script ready to releasing it. In order to succeed in ad filmmaking, you need to work hard. When you are the film maker, you need to create a great screenplay for your script and decide on the budget based on where it has to be shot. Your preference is given importance when it is time to cast actors that are suitable for the script. Even after the shooting is done, your work does not end! You will be needed during the editing stage also to get the final product ready.
· Ability to make most of technology and resources
· Being creative and to think differently
· Ability to multitask as there are a lot of responsibilities
· Ready to work as a team because good ad films can be made when there is team work.
· Be ready for improvisation at all stages of ad film making.
How to become an ad film maker?
An individual with wonderful ideas and lots of zeal to convert them into a film can turn into a film maker. It is all about the creative vision that the person has. Education in this field is not mandatory but it can take your film-making skills to another level. It is advised that you complete your Bachelor’s degree and do a short film course after that. It is better to go in for a degree in dramatics so that your natural skills get honed.
You need to work round the clock to be able to meet deadlines. You might at times be overloaded with work even on weekends, so there is no schedule for filmmakers.
If you are from an ad agency based in New Delhi and are searching for ad film makers in Delhi, you can easily find them through referrals or the Internet. There is no dearth of ad film makers in Delhi and Mumbai.