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Someone Rented Lambos to Make Bitcoin Investors Look Rich

Ah, marketing. Isn't it fun?


In order to get more people interested in CoinDesk's Consensus conference in New York this past week, its organizers rented three Lamborghinis to park in front of the conference hall.

"We do a lot of this for a lot of companies all the time. It's an attention grabber. It's for the people walking in. They all say once you make money in crypto, you buy a lambo." - New Jersey-based car rental and company founder John Nouri.

A Lamborghini can cost about $200,000 or more, and the luxury cars have become an internet symbol for volatile cryptocurrencies' massive potential for wealth creation.

With Bitcoin slipping though, will this be a reality for long? What do you think? False advertising?
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