In the Canadian male demographic of 18-24, 13 percent plan to purchase a PlayStation 4 during the holidays. However, only 3 percent plan to purchase an Xbox One. Many are still unsure how the console war will play out after the holiday season. It is likely that the console that is not selling as well will try to undercut the opponent and offer a huge Boxing Day sale after the holiday season is over. Who do you think is offering the best console, and why?