5 years ago5,000+ Views
This is a very cute package design for coconut water. Smart idea to attract consumers, especially for people who collect cans. Need to buy all three to finish the monkey! "The brand is based around the character of a superhero Monkey (the story of which you can read on the accompanying website, and he is featured on the can, wrapped around it. When 3 cans are placed together, you see the whole image of the monkey which increases shelf presence of the drink. We used a can with a rippled design to echo the sea which is used as a story theme and design element in the website artwork. The packaging was designed by Azar Kazimir, Creative Director for the the Michelberger Hotel. There is a design studio inside the hotel as part of the business. The studio does all the design work for the hotel and for its many other projects."