4 years ago
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Beer is losing its position as the favorite alcohol for men and 21-27 year olds while it is rising in popularity with women
Looking at the trend by gender, beer’s share loss is driven by men, 51% of whom described beer as their favorite category in September 2013, vs. 54% last year. But beer is making strides among women, 26% of whom named beer as their favorite alcoholic beverage in September 2013 vs. only 24% last year. I wonder if liquor will beat out beer any time soon