Fuji weights in on Specialized Roubaix trademark infringement threat
ASI, owner of Fuji Bicycles, weighs in on Specialized's trademark infringement case against the Canadian bike shop Cafe Roubaix. It turns out, ASI owns the rights to the infringed upon name "Roubaix", and only licensed the name to Specialized. So it looks like the shop will be able to keep their name, with a licensing agreement from ASI.
This is pretty interesting for me, because my bike is a Fuji Roubaix 2.0!