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여성의 위대함을 조명한 나이키 우먼스 ‘저스트 두 잇’ 캠페인

미녀 개그우먼의 화려한 등장
미투 운동, 각종 여혐 범죄 등의 확산으로 페미니즘이 작년부터 주요한 화두로 떠오르며 ‘여성’의 활약은 새로운 척도가 되었다. 사회 제도와 고정관념 탈피를 간절히 희망하는 여성들이 힘을 합쳐 목소리를 모으기도 했고, 각자만의 스타일로 여성의 메시지를 담은 브랜드들의 행보가 점차 눈에 띄게 등장하고 있으니. 지난달, 나이키도 이 흐름에 발맞춰 가능성을 믿고 나아가는 여성들인 엠버, 박나래, 청하, 박성현, 지소연이 참여한 영상 공개와 함께 ‘2019 우먼스 저스트 두 잇(2019 Women’s Just Do It, 이하 JDI)’ 캠페인의 신호탄을 쏘았다. 캠페인과 더불어 인생 변곡점을 맞이하게 된 19학번 새내기를 비롯한 50여 명의 여대생들을 대상으로 그들에게 주체적인 삶에 영감을 부여하기 위한 ‘위대한 보이스’ 이벤트도 진행되었다.
‘너라는 위대함을 믿어’. 이번 JDI 캠페인은 모든 여성에게 끊임없이 질문을 던진다. 색안경을 낀 타인에 의해 스스로를 억압하는가, 자신의 무한한 가능성에 한계를 두는가, 어떠한 난관 앞에서도 꿈을 잃지 않고 주체적으로 선택하고 있는가. 참된 가치와 에너지를 지닌 여성 대표 5인이 토크 콘서트를 통해 명쾌한 조언을 건넸다. 패널은 계속해서 도전하는 불굴의 작사가 ‘김이나’, 자신만의 스타일을 구축한 아티스트 ‘엠버’, 솔직하고 당당함이 매력인 만능 엔터테이너 ‘박나래’, 자신을 믿고 과감하게 나아가는 복싱 세계 챔피언 ‘최현미’ 그리고 당당함으로 많은 이들에게 영감을 선사하는 스트리트 댄서 ‘헬레나’ 등. 이들이 전한 메시지는 사회적인 편견과 어려움을 극복하는 과정에 대한 해답으로 충분했다. 그중에서도 많은 참가자들의 마음을 울린 박나래의 코멘트는 아래와 같다.

“모두의 내면에는 작은 씨앗이 하나씩 있습니다.이 작은 씨앗에 물과 거름을 주는 것과 같이,꾸준히 자신을 사랑하고 배워나간다면 어느새 작은 씨앗은‘위대함’으로 성장하게 되지요.”
현장의 열기를 이어가 여성 새내기들의 내면에 내재된 위대함을 일깨우기 위한 트레이닝 세션도 마련되었다. 활기찬 음악에 맞춰 몸과 마음을 단단케한 ‘점핑 트램펄린’과 팀을 꾸려 에너지를 북돋는 ‘인터렉션 농구’ 활동으로 여성의 강인함을 다지기기도. 또한, 나이키는 JDI 캠페인 기간 동안 다양한 이벤트도 병행하고 있다. 2월 8일부터 28일까지 진행되고 있는 참가자들이 나이키 공식 사이트를 통해 매주 스포츠 미션을 수행하는 디지털 챌린지,#위대한챌린지. 본인의 인스타그램에 주어진 자신의 도전 과제를 포스팅하면 참가자들의 누적 수에 따라 나이키 스포츠 브라가 기부되는 활동이다. 이어 세계 여성의 날을 기념해 3월 8일부터 3일간 러닝, 댄스, 축구 등 다양한 스포츠와 문화체험, 뮤직 페스티벌까지 즐길 수 있는 #위대한페스티벌을 개최해 이번 캠페인의 피날레를 장식할 예정이다. 나이키 우먼스 JDI 캠페인에 대한 보다 자세한 정보는 브랜드 공식 홈페이지(NIKE.COM/JUSTDOIT)에서 확인해보자.
더 자세한 내용은 <아이즈매거진> 링크에서
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오늘은 스포츠 브랜드에서 새역사를 쓰고 있는 브랜드 이자, 국내에서 잘 알려진 언더아머야~ 헬린이들 집중! 2018년에 갑자기 국내에서 ‘언더아머 단속반’이 유행하면서,, 3대 500이상만 입을 수 있는 엄격한 기준이 생겼지 ㅋㅋ 단속반은 내 친구일 수도, 애인일 수도 있습니다. 조심하세요. “음지에서 일하며 양지를 지향한다” -언더아머 단속반- 하지만 예외가 있지!!!!!! ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅌㅌㅌㅋㅋ 언더아머는 미식축구선수 출신인 케빈 플랭크가 1996년에 런칭한 브랜드야 그는 1958년 미국의 메릴랜드 켄싱턴에서 출생하여 조지타운 고등학교에 진학했지만, 적응을 하지 못하는 학생이었고, 고등학교를 중퇴! 이후에 세인트존스 대학 부속 고등학교로 옮기면서 미식축구선수를 하게 되었고, 메릴랜드 대학으로 진학하여 지속적인 선수 생활을 하게 돼! But.. 그는 운동보다는 사업에 관심이 많았지 밸런타인데이에 장미꽃을 팔아서 한화 약 1800만원 정도를 벌었다는데,, 이미 타고난 사업가였던 거야, 그 일을 계기로 케빈은 본격적으로 사업을 하기로 마음을 먹음. 무슨 사업을 할까 고민하던 그는 미식축구 선수 시절에 운동복이 불편하다는 걸 느꼈고, ‘에 젖지 않는 운동복을 만들자!’라고 결심을 하게 돼 지금은 너무나 익숙하고, 여러 브랜드에서 볼 수 있는 이너웨어지만 그 당시엔 나이키나 아디다스에서도 시도하지 못했던 옷이었고, 케빈 플랭크는 여성용 속옷 원단을 보고 땀에 젖지 않는 원단으로 만든 스포츠 이너웨어를 만들면서 ‘운동선수들이 시합에 나갈 때 입는 갑옷’이라는 뜻의 UNDER ARMOUR가 탄생했지! 빠밤-! 처음엔 알고 지내던 운동선수들에게 발로 뛰며 홍보했지만 다들 나이키,아디다스에만 익숙해져 있었기 때문에 이런 새로운 소재에 대한 거부감이 장난 아니었다고 해 ㅠㅠ 하지만 직접 착용하고 시합에 나간 선수들의 반응이 좋았고, 입소문으로 인해 큰 인기를 얻게 되면서 사업은 대 성공! 선수들이 자주 찾는 브랜드로 자리매김했지 그리하여 지금의 3대 500의 언더아머가 된 거야! 언더아머하면 떠오르는 사람? 미국인이 가장 사랑하는 전직 프로 레슬러이자 세계적인 배우 ‘드웨인 존슨’ 아마 언더아머 단속반에게 가장 많은 영향을 준 1인이 아닐까?ㅋㅋㅋㅋㅋ 운동하는 젊은이들이 많아지면서 언더아머 단속반은 잠잠해졌지만, 언제 다시 나타날 지 모르니 조심하자구~ 피지컬 미쳤다..ㄷㄷ 언더아머 아이템 추천★
Should You Get Laser Hair Removal - Pros And Cons
The truth is that when it comes to removing body hair, you have options, and you should weigh them all before making a decision. You can quickly shave everything away, but hair grows back in a matter of days. Depilatory creams dissolve hair in seconds, but they smell like a wet dog mixed with gasoline. If you want to remove hair more thoroughly, you could try waxing or sugaring, which snatches the hair at the root. Hair doesn't grow back for weeks, but waxing is a painful procedure that causes itching when the hair grows back. There are more long-term options, such as electrolysis. Electrolysis involves inserting a super-fine needle into each hair follicle to deliver an electric current that kills the hair follicle. If you think it sounds painful, you'd be correct, and a session can be time-consuming. That brings us to laser hair removal, a popular semi-permanent hair removal method that damages the hair follicle in order to reduce hair growth. The laser detects hair solely by focusing on pigment cells found in the hair follicle. The laser burns all the way down the hair follicle and root once the melanin in the hair is targeted. You can throw away your razor and cancel your waxing appointments after a few sessions. But, before you book your first session, we've broken down the benefits and drawbacks of laser hair removal. Let's look at the benefits and drawbacks of laser hair removal. What are the advantages? While laser hair removal does not permanently remove hair, it does significantly reduce hair growth to the point where you can stop shaving. It can be done anywhere on the body, and the machine can cover large areas quickly. The legs, the back, the underarms, the bikini line, the stomach, the face... There are no restrictions on where you can get laser hair removal. In terms of pain, laser hair removal is somewhere between shaving (painless) and waxing (holy hell that hurts). It also becomes less painful as the treatments progress and the hair becomes finer. What are the disadvantages? It's a lengthy procedure. A laser hair removal session on the underarms takes less than a minute. However, it takes several sessions to see real results, ranging from three to eight depending on the size of the area, and you must usually wait four weeks between treatments. It is pricey. If you add up how much you've spent on razors and bikini wax sessions over the course of your life, the $200-$400 per session of laser hair removal may be worth it. Consider laser hair removal to be a beauty investment. Laser hair removal works best on fair skin with dark hair and worse on darker skin because the contrast between the colour of the skin and the colour of the pigment in the hair follicle allows the laser to easily pick out what to target. In patients with darker skin tones, the pigment-rich skin competes for the laser's attention with the hair follicle. This isn't to say that it isn't a possibility for people with darker skin, but you'll want to make sure the facility you visit is properly equipped. On all skin types, certain lasers, such as the Nd:YAG, are better at distinguishing between hair and skin. Laser hair removal may result in burns or scars on the skin if performed by an untrained technician. Regrettably, licencing procedures differ from state to state, and in some cases, there are no requirements at all. Be wary of "laser centres," and make sure to ask where your laser technician received his or her certification to perform the procedure. Even a dermatologist who wishes to provide laser hair removal treatments must undergo additional training. Because laser treatment is not taught in medical school, physicians who perform laser treatments must also be trained and certified.
주식은 상한가, 패션은 하한가?
안녕 크루들~ 오늘은 어퓨굿맨에 대해서 소개하려고 해! 어퓨굿맨은 스타일크루와 함께 좋은남자를 만들기 위한 메이크오버 프로젝트야! 오늘 소개할 어퓨굿맨의 주인공은 다잡의 왕! #주식전문가 #출판사대표 #강연자 등으로 유명한 “하창완”님이야 나는 주식으로 쓴맛을 보고 있다! 하는 사람? 유튜브에 #하창완 검색 ㄱㄱ 돈도 잘 벌고 상한가를 달리고 있는 그,. 하지만 패션 센스는 하한가..? 첫인상은 동안! 베이비페이스와 곧 터질 것 같은 수트 (っ °Д °;)っ ㅇㅈ.. 머리랑 눈썹이 다하지 정장을 많이 입어야하는 직업 특성 상 눈썹이랑 머리만 정돈해도 메이크오버 끝★ 여기서 어퓨굿맨을 끝낼..ㄱ... 첫번째 스타일! 정사이즈로 맞춘 수트..! 사이즈 맞게 바꿔입었을 뿐인데 더 슬림해보이는 매직★ 후우 한결 마음이 편안해짐 ♪(´▽`) TMI : 허창완님은 점쟁이가 40살 전까지 빨간 넥타이를 메지말라고 했대. 맞춤정장이 아닌 이상 모든 수트가 내 몸에 맞기 힘들잖아! 그럴 땐 갖춰입은 상태에서 주먹하나가 들어가고, 기장은 엉덩이를 살짝 덮어야한대~ (메모메모) 오늘 하나 더 배우고 갑니다. 두번째 스타일, 비즈니스 캐주얼! 안에는 편안한 티셔츠에 걸쳐입은 자켓, 그리고 아이보리 팬츠 신으면 누구나 패피가 될 수 있다는 독일군 스니커즈까지,,, 벌써 훈남 스멜~ 아이보리 팬츠는 갖고만 있어도 활용도 10000% 두번째로는 꾸안꾸의 정석(?)이라 불리는 어깨에 스웨터 걸쳐입기! 그냥 집에 있는 무난한 셔츠나 남방에 얹기만 하면 바로 패피가 되버린다는 전설의 남친룩! 여자친구가 춥다하면 언제든 걸쳐줄 수 있지~ (알면서도 못하는 나. 눈 감아😂) 마지막 스타일은 도전적인 Style 와이드팬츠에 모자하나로 디자이너로 직업 변경 완료! ༼ つ ◕_◕ ༽つ 보여주고싶은 무언가가 있는데, 옷차림으로 표현이 안된다? 그렇다면 지금 당장 어퓨굿맨으로~~ ╰(*°▽°*)╯ 어퓨굿맨 보러가기 👇 https://youtu.be/qcOKuGvj2LM 어퓨굿맨이 입은 제품이 궁금하다면 👇 www.stylecrew.co.kr
Arm Liposuction Vs. Arm Lift - Which One Is Right For You?
For people who believe their arms are a problem area, there are two options. Liposuction and arm lift surgery. The best procedure for you will depend on whether you want to remove excess fat or tighten sagging skin. In some cases, combining both treatments may be recommended by your cosmetic surgeon if he or she believes it will create the greatest results. Whether the root of someone's arm problems is excess fat, loose and sagging skin, or a combination of the two, it can have a substantial influence on self-confidence and mental health by making them feel uneasy and nervous about how they look in particular types of clothing. It can even prohibit people from completely enjoying their life since they avoid beaches, local swimming pools, and any other situation that requires them to expose their arms. Liposuction can be used to decrease excess arm fat. Liposuction is an excellent procedure for those of you who find it difficult to remove unwanted excess fat from your arms, especially if your skin has the elasticity to tighten and shrink back to a normal tautness. You risk having loose and drooping skin if your skin does not have the ability to instantly snap back into place, which is why your plastic surgeon in Mumbai may advise you to combine your liposuction treatment with arm lift surgery. Arm lift surgery can remove sagging skin on the arms. Arm lift surgery, also known as brachioplasty surgery, is frequently performed on patients who wish to remove unsightly drooping skin that forms the dreaded "bingo wings." When a person loses a significant amount of weight, the skin on the arms sags. Liposuction followed by arm lift surgery may be effective if you've lost a lot of weight but still have some on your arms that you're having difficulties getting rid of. It's crucial to note that there is a limit to how much fat may be removed if each cosmetic operation is performed concurrently, so chat to your cosmetic surgeon about what's practical. Most arm liposuction in Mumbai and arm lift surgery treatments necessitate a small incision on the underneath or back of the arm that is well concealed. If fat needs to be removed from the outside of the arm, it can be more difficult to do so in a smooth contour, thus scarring may be visible in some cases - nevertheless, these issues, and whether they relate to you, should be discussed in depth during your appointment.
Botox And Fillers For Men. How Different Is It Than Women's Anti-Aging?
Botox and dermal fillers make no gender discrimination. It is enticing to both men and women. Men's cosmetics and beauty treatments are becoming increasingly popular. From procedures and treatment areas to locating the proper dermatologist, here's what men really ought to know about dermal fillers and neurotoxins. Injectable Techniques for Men Injectable therapies for men and women differ in a variety of ways. They are based on biological distinctions in the aging process, the composition of muscle fibers in the face, and bone structure. Then there's the matter of skin quality to consider. Because men's skin is thicker, a more robust product can frequently be utilized. The perception of attractiveness has an impact on injectable procedures as well. Our society's judgment of what qualities are feminine or masculine is taken into account while planning injectable treatments. Men, for example, should avoid using filler on the lateral of the cheekbone like women do since it provides a more feminine impression. An arched brow, as well as a very high cheekbone or a small chin, is a typically feminine look, yet generalizations are not always the rule. You generally wouldn't want to generate those conventionally feminine characteristics unless that's the patient's starting bone structure. Also, don't disregard society opinions of wrinkles and fine lines. In women, injectables are routinely used to smooth the skin, although wrinkles are less of a concern in men. The ultimate goal is to restore men's facial angularity and reduce the look of exhaustion or tension, rather than to reduce wrinkles. The sort of product used is also influenced by this distinction in purpose. Certain dermal fillers, such as Juvéderm, which can hold a lot of water, may not be appropriate for men, whereas Radiesse holds less water and produces better definition. The former is a HA filler, whereas the latter is calcium hydroxylapatite (CaHa). So, to achieve the best effects, it's all about quantity, quality, and the type of product you're using. The Benefits of Injectables for Men Fillers and neuromodulators are effective anti-aging treatments that can also be utilized to enhance and define one's appearance. Non-surgical injectables actually serve a vital purpose for guys who desire to rejuvenate their looks when you consider male anatomy. Men's hair is insufficient to conceal actual surgical scars. As a result, skillfully administered Botox and filler can be a strong tool for non-surgical rejuvenation. Neurotoxin Botox, Dysport, Jeuveau, and Xeomin are common neurotoxins used to soften the appearance of wrinkles on the forehead and around the eyes. Because men without lines can appear excessively feminine and unnatural, it is necessary to decrease rather than eradicate these wrinkles. One of the first signs of aging in men is between the brows, where they acquire vertical lines called glabellar or '11' lines. These lines are created by frowning and squinting, and males are more likely than women to acquire deep creases here since their skin is thicker and heavier. Botox can assist to relax the'muscles of disapproval,' also known as the corrugator muscles in medicine, and smooth this area, preventing deep wrinkles from forming and taking up residence. While certain lines may be thought to be 'handsome,' others may communicate unwanted emotion. Men with glabellar lines are advised that they appear angry or disapproving when they are not. Most men seek neuromodulators such as Botox to open their eyes and decrease wrinkles. However, prudence is required. As a result, they do not appear to have had any treatment. Dermal Fillers Men choose to treat the under eye hollow or tear trough with filler. As we age, we all lose volume here, but the thicker quality of men's skin and the bone structure of the face in this area make volume loss more evident. What was the final outcome? Under the brow, there are deep shadows. This provides the impression of dark circles and weariness. What is the answer? A modest amount of dermal filler in this area helps to reduce shadows and gives them a more relaxed appearance. Men also seek to increase the definition of their chin and jawline, soften their nasolabial creases, and address volume loss in the lower cheekbones. The idea is to appear masculine and rejuvenated rather than faultless. If You Are Not Yet Ready For Injectables For guys, lasers are routinely utilized as a "gateway" technique. The Brilliant + Clear The Complete treatment is suitable for men who want to improve the appearance of fine lines and discolouration without having to undergo prolonged downtime. For the best outcomes, three 30-minute sessions spread out over three months are required. Most patients are able to resume normal activities right away, making it an excellent choice for individuals who prefer to keep out of the spotlight and avoid downtime. It's a fantastic approach to organically rejuvenate the skin by employing two different types of energy to build more collagen and level out the skin tone. Men's Injectables Upkeep Male patients are no different, since routine maintenance is an unavoidable component of any injectable therapy. Neurotoxin dissolves in four months, whereas filler might endure from six months to two years. The area of the face injected, as well as the type of filler used, influence the exact longevity. Men are less likely than women to come in for regular maintenance visits, thus longevity, or the lack thereof, might be an issue for some. On average, most men will come in twice a year, which is generally more than enough. Furthermore, while men and women might expect comparable outcomes in terms of how long injectable neurotoxin and filler persist, the amount of product needed to accomplish results varies. Men require nearly double the amount of product that women do.