The virtual world is growing by leaps and bounds with every passing day, but that doesn’t mean in any way that all online businesses are growing at a high speed. Your website is what leaves the first impression on your potential customers and hence it is the doorway to start and grow a successful business. A perfectly designed website attracts more and more people to come, visit and explore the various products and services that are on offer and make a purchase. Every website designing company in Delhi knows that click-worthy website means that it offers all that the user looks for right from finding the information to taking an action.
Here are a few tricks that any good web designing company in Delhi or where ever you have hired it will follow to design your website perfectly.
Play with Colours
The trend might be of minimalist or neutral palette, but it can get monotonous and boring too. A good website designer will make use of the psychology of colours. It is a proven method to not only establish but also reinforce the user experience. If you succeed in using the right colour selection keeping in mind the products or services you offer and your goal, it can help you enhance your brand recognition by up to 80%.
It Should Appeal to Non-Buying Visitors Too
Not everyone who lands on your page will make a purchase. In fact, a majority of the visitors land just to explore. The website designing should be done in such a way that along with engaging the buyers it should engage these casual visitors too. It is this big chunk of people who can be turned into buyers if you insert the secondary call to action buttons on your webpage perfectly. These should offer value to these casual visitors who will then feel motivated to go for it. Now while luring these casual visitors, you should ensure that the primary customers don’t feel neglected. In fact, your secondary call to action button should be placed in such a manner that it does not cannibalise the primary call to action buttons.
Website Should Showcase the Products Perfectly
It’s the appearance that makes the difference. A high-quality premium product might not harness the desired attention unless it is marketed correctly. To attract your potential buyers, you need to showcase your products by making use of high-quality images, zooming options, different angle views etc. If we go by the findings, a study suggests that conversion rates can go up by 25-30% if the products are showcased in style using some video highlights.
Use Breadcrumbs Navigation
Any web design company in Chennai knows the importance of tools in enhancing the user experience. The best web designing company in the industry will make use of ideal tools that will help in providing the best user experience to your audience and one such tool is Breadcrumbs navigation. As it reduces the number of actions that the user needs to take to juggle between pages, it improves the user experience drastically. Even the search engines give importance to this and websites using Breadcrumbs navigation get better rankings.
Use a Simple yet Intriguing Design
Don’t clutter the landing page by providing all the information. A clever website design is one that keeps it simple yet intriguing. It then prompts the visitor to scroll and explore to find more about the business.
Animation Helps in Making the Whole Experience Memorable
Including an element of animation on the page interests the users as they get attracted by visually attractive images on the page. As you have all the attention of the user through this animation, you can use this to communicate exactly what you want to your targeted audience effectively. But, this also makes the page heavy and thus longer to upload, which can be detrimental as the attention span of a user is only 3 seconds. If the page takes longer to load, they will simply move on. Thus, you need to see that the animation doesn’t hamper the uploading speed. Also, this medium should be used for delivering a larger message and not just to engage.
A "good design" or a click-worthy website covers a lot of aspects right from a website’s appearance to user experience. The website needs to be interactive and provide the right experience to the user. Having a website that results in a passive experience repels the visitors and they take no time in abandoning it. Thus, you need to insert elements to engage them and motivate them to explore it by spending time on your page. Each and every element of website designing should be well thought of because of the simple reason, which is that poor designing will undermine your business and throw you out of the circuit.