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Gợi ý cách sử dụng kệ hàng siêu thị để trưng bày hàng hóa chuyên nghiệp

Là thiết bị trưng bày hàng hóa khá phổ biến trong các siêu thị, cừa hàng hiện nay, kệ trưng bày siêu thị không chỉ giúp tối ưu không gian mua sắm mà còn đem lai nhiều tiện ích cho khách hàng cũng như nhà đầu tư. Chỉ cần biết cách sắp xếp hàng hóa trên giá siêu thị một cách hợp lý sẽ đảm bảo mặt hàng, sản phẩm được trưng bày một cách đẹp mắt, tinh tế, đồng thời giúp khách hàng nhìn thấy những mặt hàng cần mua dễ dàng hơn và thuận tiện trong việc lựa chọn, mua sắm. Cùng điểm qua các cách sắp xếp cụ thể này là gì nhé.

Phân loại hàng hóa rõ ràng, phù hợp

Đây là nhân tố vô cùng quan trọng mà bất kỳ siêu thị, cửa hàng tạp hóa này cũng phải chú trọng. Hầu hết với các siêu thị lớn hiện nay, không gian trưng bày hàng hóa được chia làm 2 khu vực là thực phẩm (Foods) và phi thực phẩm (Non-Foods). Do đó việc lựa chọn giá kệ bày hàng cho từng khu vực bắt buộc phải phù hợp để làm nổi bật sản phẩm và thuận tiện cho việc tìm kiếm của người mua.
Tuy nhiên việc chọn giá kệ siêu thị cho từng khu vực còn tùy thuộc vào từng diện tích của siêu thị, cửa hàng. Tuy vậy hãy nhớ cần phải phân loại hàng hóa một cách chi tiết và rõ ràng, khách hàng càng dễ tìm kiếm sản phẩm và bạn cũng đỡ vất vả hơn trong việc tìm kiếm và quản lý.

>>> Tham khảo mẫu giá kệ bán hàng tạp hóa giá rẻ tại Thăng Long

Niêm yết đúng giá, đúng sản phẩm

Việc sử dụng giá kệ siêu thị để niêm yết giá sản phẩm là vô cùng cần thiết và đánh giá được tính chuyên nghiệp và trung thực của cửa hàng, tránh được sự nhần lẫn cho người tiêu dùng. Việc này diễn ra thường xuyên sẽ phần nào đánh mất uy tín của siêu thị - cửa hàng trong mắt người tiêu dùng. Do đó, việc cần làm lúc này là kiểm tra bảng giá hàng ngày, sắp xếp hàng hóa một cách khoa học hoặc có thể sử dụng thiết bị bán hàng mã số mã vạch nhằm hạn chế những sai sót không đánh có về giá trong quá trình bán hàng.

Sắp xếp các mặt hàng một cách khéo léo, đa dạng chủng loại

Đa phần các siêu thị, cửa hàng hiện nay đều bày bán số lượng hàng hóa đa dạng. Vừa để thu hút khách hàng vừa tăng doanh thu cho quá trình kinh doanh. Vì thế việc sắp xếp hàng hóa trên giá kệ một cách khoa học, khéo léo là việc vô cùng quan trọng.
>>> Xem thêm các mẫu kệ để hàng thanh lý giá tốt nhất

Với những mặt hàng ít, bạn nên chọn mua kệ bán hàng tạp hóa nông hoặc làm đầy phía sau bằng thùng carton rỗng. Điều này có thể giúp bạn hạn chế được tồn kho mà hàng hóa vẫn đầy đủ và phong phú. Trong quá trình sắp xếp hàng hóa trên giá kệ bạn cần đảm bảo nguyên tắc sau là hững mặt hàng to và nặng sẽ được đặt dưới, những mặt hàng nhỏ, và nhẹ sẽ được trưng bày ở bên trên. Những mặt hàng bán chạy nhất nên đặt ở vị trí ngang tầm mắt người mua.

Với các mặt hàng khuyến mãi, hàng mới nên trưng bày ở giá kệ siêu thị đặt ở lối vào hoặc ở các vị trí ngang tầm mắt, tầm tay người mua ở trên kệ hàng vừa để thu hút khách vừa đẩy đẩy mạnh doanh số hiệu quả hơn.

Với những gợi ý trên hy vọng sẽ giúp bạn có thêm phương án trưng bày hàng hóa chuyên nghiệp và ấn tượng hơn. Hãy liên hệ ngay với giá kệ Thăng Long nếu bạn đang có nhu cầu mua giá kệ để trưng bày hàng hóa cho siêu thị, cửa hàng của mình.


CÔNG TY CP ĐẦU TƯ VÀ TRANG THIẾT BỊ THĂNG LONG

Hotline/zalo tư vấn bán hàng: 0919.467.868 - 0964.196.611


Khu vực Miền Bắc: Ngõ 193 Trung Kính - Yên Hòa - Cầu Giấy - Hà Nội

Khu vực Miền Trung: Ngách 143 Điện Biên Phủ, Thanh Khê, Đà Nẵng

Khu vực Miền Nam: Số 121 Đường Bà Điểm 4, ấp Tây Lân Hóc Môn HCM (cách mặt đường Phan Văn Hớn 100m bên tay phải)
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Graphic Design Tip: How to Brainstorm an Effective Logo
Before I started going to art school, my parents (as a lot of parents do) really overestimated my own abilities. During my high school years, they launched their own non-profit organization for breast cancer advocacy, where the entire group was essentially run out of a room of our house. My father was in charge of building the website and making sure that it ran smoothly. My mother was the spokesperson, often attending various conventions and symposiums to address those in the medical field about breast cancer and HER2+, a more aggressive expression. Launching the group was running quite smoothly until my parents approached me with a favor. They wanted me to design their logo. Andddd it didn't go so well. They gave up and found a professional. Fast forward to my life after art school, and I'm looking back at my high school years wishing I could have helped teenage me come up with a great logo design. While creating a logo is not as easy as it looks, it really is perhaps one of my favorite design challenges. There is a lot to consider when you're making a logo, and I've decided that it might be helpful to make a simplified list for all of you Vingle designers so that you can go out into the branding world and create beautiful things! 1. Keep it simple. As fun as it is to be given the opportunity to really utilize your creative side, it really isn't the appropriate time to start busting out all of those fancy and elaborate tricks you might have learned doing other projects. Creating a visually 'busy' logo is just not effective marketing. 2. Keep in mind that you're creating a symbol to represent a company. It can be pretty direct symbolism, ie: the apple logo for Apple or the red cross for American Red Cross, or it can be more abstract, similar to the Nike swoosh. Another popular logo option is to reduce down to a strictly typographic design. Disney or Kellogg's is a good example of effective typographic logos. Get creative, but keep it simple. My favorite example of balance between creativity and minimalism is the FedEx logo. Have you ever noticed there's an arrow between the E and the X? 3. Do your research. Before thumbnailing your own logo ideas, think of all of the logos you've seen that really caught your attention. Even try drawing them out freehand. Look up interviews with the advertising designers behind some of the world's most famous logos. I would recommend "To Inform and Delight", a documentary about Milton Glaser, the artist who designed the I♥NY logo. 4. When you're finally ready, begin making a list of all the descriptive words you associate with the company and how you want your audience to feel when looking at your logo, like 'friendly' or 'sophisticated'. Then think about your nouns. When you think about your company, what images come to mind? If you were creating a logo for Tropicana Orange Juice, for example, maybe the first thing you think of is a tree or an orange or a glass. Try to think of as many nouns as possible, as these will definitely help you when you start putting pencil to paper. 4. USE YOUR SKETCHBOOK. I can't stress the importance of this. I feel like a lot of artists go straight to their laptops and begin working on Photoshop or Illustrator over working on actual thumbnails first. Technology can really stifle the creative process that is so important in the early stages of design. Draw at least 100 thumbnails in your sketchbook. It will really help you push your own boundaries and give you a number of ideas to choose from. 5. When considering which thumbnail you want to use, think about the different ways your logo will be translated for pamphlets, packages, and other promotional materials. Does your logo translate well to color AND black and white? How does it look on a dark background versus a light background? How does the logo look with text and without text? Is it as visually effective when you adjust the scale? Manipulate your logo over and over, and if it is still recognizable, you probably have yourself a really iconic logo! I hope this can help some of you designers and marketers, especially those of you who might be in the middle of branding or rebranding a company. The logo is always the first start! Happy designing!
Instant Solution to Fix SQL Server Database in Recovery Pending State
SQL is one of the best database management system that stores data and securely ensure data integrity. However, it is also true that there are many technical problems with the SQL Server database and one such is “SQL Server recovery pending status”. In this state, users cannot open and access database files. In today’s blog, we will discuss the best solution to fix SQL Server database in recovery pending state error and determine the causes of this error. Before proceeding to fix recovery pending state in SQL Server database, let’s understand the states of SQL. SQL Server Database States If multiple core SQL Server files are in an inconsistent state, the SQL should be damaged or corrupted, and the database will be marked with a different state depending on the damage level. 1. Online:- If a data file becomes corrupted during a query or other operation, the SQL database remains online and in the accessible state. 2. 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Playboy BANNING Nudity From Their Magazines?
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GIỚI THIỆU MINGITAL
MINGITAL - Dịch vụ SEO của MINGITAL giúp website lên TOP Google với hàng ngàn từ khóa. Chiến lược dịch vụ SEO tổng thể - AN TOÀN - BỀN VỮNG - KHÔNG TỤT HẠNG. Với nhiều năm kinh nghiệm trong lĩnh vực SEO (Search Engine Optimization), am hiểu digital marketing, đội ngũ chuyên gia năng động giàu tâm huyết. MINGITAL mang đến những giải pháp tối ưu nhất dành cho doanh nghiệp. Website: https://mingital.com/ Hãy trải nghiệm những kết quả tuyệt vời cùng tư duy “BIGBRAND” giúp bạn thành công trên con đường phát triển kinh doanh. I. Dịch vụ cung cấp 1. DỊCH VỤ SEO WEBSITE: Bạn có muốn xuất hiện ở TOP 1 Google 1 cách nhanh chóng? Tiếp thị trực tuyển 24/7 với chi phí quảng cáo thấp nhất. Hãy liên hệ MINGITAL, với các gói dịch vụ: - Dịch vụ SEO tổng thể - SEO từ khóa - Dịch vụ viết bài chuẩn seo - Audit wesbite - SEO video Youtube - Dịch vụ SEO Google Maps MINGITAL áp dụng nhiều kỹ thuật chuyên sâu: + Phân tích khách hàng + Phân tích đối thủ cạnh tranh + Xây dựng nội dung + Tối ưu vị trí trên google search + Tối ưu chuyển đổi mua hàng + Nâng cao nhận diện thương hiệu 2. ĐÀO TẠO SEO WEB - Khóa học SEO căn bản - Khóa học SEO nâng cao - Khóa học SEO BIGBRAND Học viện MINGITAL sẽ giúp bạn: + Nắm vững quy trình SEO + Lên kế hoạch dự án SEO + Nghiên cứu từ khóa + Hiểu rõ SEO Onpage, Ofpage + Chiến lược phát triển website 3. THIẾT KẾ WEBSITE - Trang web doanh nghiệp - Landing page - Website bán hàng - Bất động sản - Trang web du lịch - Khách sạn - Trang web tin tức - Web thương mại điện tử - Website theo yêu cầu - Website wordpress Các tính năng nổi bật mà MINGITAL mang đến: + Tốc độ vượt trội + Quản lý dễ dàng + Thiết kế web chuẩn SEO + Giao diện chuyên nghiệp + Thân thiện di động 4. QUẢNG CÁO GOOGLE - Quảng cáo Google Search - Quảng cáo Google Display Network - Remarketing Google Ads - Chạy quảng cáo Google Shopping - Quảng cáo Google Map - Google Mobile Ads 5. QUẢNG CÁO FACEBOOK - Viết nội dung + quảng cáo - Chăm sóc fanpage - Chạy quảng cáo từ A – Z - Dịch vụ tăng like fanpage - Mua bán fanpage - Verify tick xanh facebook Không ngừng cải tiến – Không ngừng sáng tạo. Hãy kết nối ngay với chúng tôi. II. Thông tin kết nối DỊCH VỤ SEO MINGITAL - Địa chỉ: 32 Phước Lý 17, Liên Chiểu, Đà Nẵng - Điện thoại: 0968399646 - Email: mingitalcorp@gmail.com - Fanpage của MINGITAL: https://www.facebook.com/mingital/ - MINGITAL Business: https://mingital.business.site - MINGITAL Chanel: https://www.youtube.com/channel/UC4p0zIjUIfYxTjRWmo1dkAA/about - MINGITAL trên About me: https://about.me/mingital - MINGITAL trên Pinterest: https://www.pinterest.com/mingital/ - MINGITAL trên Behance: https://www.behance.net/mingital - MINGITAL trên Reddit: https://www.reddit.com/user/mingital - https://www.plurk.com/mingital - https://soundcloud.com/mingital
Import Contacts from Excel Sheet to Android Phone Instantly
In this digital world, cell phones are a basic human need for communication. Millions of users want to import contacts from Excel sheet to Android Phone, including Samsung, Oppo, Vivo, OnePlus, Motorola, Asus and many more. If you are also looking for it, this blog will help you find the right answer to your query. Here we will explain the step-by-step method to import contacts from Excel to Android Phone directly. Excel is a well-known name from Microsoft that can be used to easily store large amounts of data such as financial data and to create mathematical models. It contains diagrams, mathematical functions and various other types of cell formatting. Data saved in Excel in XLS or XLSX file format. It is a secure platform for storing important information, so some people still save their contacts in Excel spreadsheets as it is easy to maintain. Contacts are important to everyone and now people are accessing contacts on their Android phones. In the following section, we have listed the steps to accomplish this task. User Query I want to export my contact such as phone number, name, email address from an Excel spreadsheet to my Samsung Android phone. However, there is no option on my phone to export Excel contacts to Android Phone. I don't know what's wrong. Can someone help me how can I do that? How to Import Contacts from Excel Sheet to Android? Before proceeding, you need to know that Excel stores data in .xls or .xlsx file format and Android phones only support the vCard (VCF) file format for accessing and importing contacts. So there is no direct solution to import contacts from Excel to Android Phone. We need to perform two phases to transfer Excel contacts to Android Phone: 1. Convert Excel contacts to vCard 2. Import the vCard file into Android vCard file is an electronic business card that contains contacts with all details such as first name, last name, email address, photograph, and much more. The vCard (VCF) file is used to exchange contacts and is used in Outlook, Gmail, Thunderbird, Android, iPhone, iCloud, and many email clients, email services, devices, email servers, etc. Method to Convert Excel Contacts to vCard (VCF) https://youtu.be/GsZNqP2qD1o Step 1. Download Excel to vCard Converter, install and launch it on your system. Step 2. Click on Browse and select the Excel .xls or .xlsx file. Step 3. Once you selected the excel file, the software will show the preview Excel file data. Step 4. Now, start mapping the Excel Fields with vCard Fields and then click Add button. Step 5. In the next section, select the required options and then choose vCard version 2.1, 3.0 or 4.0 Step 6. Click on Change to save output at the desired path and click the Convert button. You are done with this process. Now you have a vCard file that you can use to easily import contacts from Excel to Android Phone. Import Contacts from Excel Sheet to Android via vCard https://youtu.be/E05XWU69IbY 1. Connect your device with the system and configure your phone. Select all contacts VCF files and then right-click on it. Choose the Send to option and then select your device name from the list. 2. Now, disconnect the USB cable from your system and open contacts on your phone. Click Setting and select Manage Contacts option. 3. Next, select the Import/Export option to transfer Excel contacts to Android phone. 4. Select the Import vCard files (VCF) from your phone option and click the Import button. 5. Select the location Internal Storage option to import contacts from Excel to Android. 6. Choose the VCF files and click the Done option. 7. Now, pick the Phone option to save VCF files and click the Import button. 8. You can now view the imported contacts into a contact list of your Android Device. This is the complete process to import contacts from Excel sheet to Android with all saved information. There is no direct way to export Excel contacts to Android Phone because Android devices don't support importing XLS or XLSX file formats. It is necessary to first convert Excel contacts to vCard. We have proposed the best Excel VCF converter for this. In the following section, we have listed some highlighted features of this tool so that you can learn more about them and use features that suit your needs. Highlighted Features of Excel to vCard Converter 1. Simple interface for novice users 2. Convert Excel XLS XLSX to vCard VCFwith all details 3. Supports all MS Excel and Windows OS versions 4. Import contacts from Excel to Android, iPhone, Whatsapp, etc. 5. The option of mapping Excel fields with vCard fields. 6. Able to convert multiple contacts from Excel to VCF file. Conclusion In this blog, we have described the best way to transfer Excel contacts to Android Phone without any hassle. We discussed that you first need to convert Excel contacts to vCard file to import contacts from Excel sheet to Android. I hope that after reading this blog you will get the right answers to your request.
In-N-Out Comes To Australia; Sells Out Instantly
Thanks to the glory that is social media, 'foodie' culture has allowed for plenty of marketing potential in the restaurant industry. When we have a good meal (or, at least, an incredibly aesthetically pleasing one), we take a picture for Instagram, we check-in on Facebook, we leave a review on Yelp. In fact, in a recent survey conducted by Compete.com, 50% of adults aged 18 - 32 years said they become aware of particular foods and restaurants via social media. Which is why, when California fast food chain In-N-Out Burger made its way to Australia this week, the results were unlike anything you would've expected in a pre-Facebook generation. Because of their viral success, In-N-Out is able to open 'pop up' shops all around the world, allowing local food porn enthusiasts just four hours to be able to try their famous burgers for themselves. Because of the limited time and the increasing concept of 'FOMO', the lines are understandably huge, and Sydney, Australia's case was no different. (Aussie food blogger Rebecca Sullivan called it "herd mentality in its most embarrassing form." I call it, "How dare you underestimate the majesty of a dope-ass hamburger!") Unfortunately, the In-N-Out pop-up only had enough ingredients to make 300 or so burgers, so employees gave out wristbands to the first 300 people in line, and then sent everyone else on their way. (Will this make them rue the day they met In-N-Out? Will this only make them try harder next time? Who knows.) But, as a Californian, this whole event had me thinking: Have you had In-N-Out before? Do you want to try In-N-Out? If you don't live near one, and an In-N-Out pop-up came to your neighborhood, would you try to go? Let me know in the comments below what YOU think, and for more WTF news, follow my WTF Street Journal collection.
Learn From These Mistakes Before Hiring Best SEO Companies For Your Business
The field of SEO has received a lot of importance and significance in the current times. More and a number of commercial companies have been induced to hire SEO experts so that their websites and links can get extra visibility in the search engines. In a bid to get this final goal, the companies are trying their level best to appoint the most responsible and effective SEO experts. The market has a huge variety of these SEO companies. The best SEO companies offer you a host of services and promise to bring you the largest volume of visitors so that they can be converted into possible buyers. However, with each of these SEO companies promising to deliver their best for their clients, it is easy to appoint the wrong partner for the task. Hence in this article, we shall point out the common mistakes that companies make while appointing SEO experts. Check For Long Term Clients Rather Than Number Of Clients – Often at the time of looking for SEO companies, experts and partners you go through the website of such companies. In these websites, the section of their client reviews is of utmost importance. However, instead of looking for the number of clients with whom they have worked, you must look for the tenure for which the company has served its clients. This is an indication of the standard or the quality of service that they have offered to their customers. This will give you an indication of the quality that you are about to hire for yourself. Independent Customers Being More Important Than Bulk – always go for companies and SEO partners who are keen to work with individual companies than with a bulk of customers. This is how they will give you undivided and undiluted attention. This is how they will give you just what you require. Here it is important to mention that SEO is a highly open forum. There is no definite and uniform recipe for success in this genre. A partner or a vendor who can offer you success will be one who will understand your individual and very unique requirements. Each company has its own special unique requirement. You must look for an SEO expert who will patiently look at your profile and will understand your requirements as a unique case. Gives Close Attention – A good SEO expert must be one who will give you close attention and focus. This is how they will understand your specific requirements and will hence design your SEO services in a manner that will benefit your brand the best. Gives a specific Timeline – SEO technique and strategy is a domain that is highly dynamic. It is hence important that the SEO expert must work on the basis of a stringent and strict timeline. If this timeline is not provided then the whole strategy no matter how good if it happen to get delayed then the whole effect can get lost. This is why a strict timeline is of utmost importance. Attract Specific Traffic Than Bulk – In SEO attracting bulk attention and traffic is not always important. It is important that the attention of the right set of customers and clients is attracted. This is one of the main attributes that can give you maximum benefit. Try to follow the above-mentioned points so that you can avoid some of the common mistakes that are often committed by companies and commercial brands at the time of appointing SEO companies. Also instead of getting into talks with a single SEO company trying to get in touch with three or four choices at a single go. This can help you get better deals.
9 Advertisements Probably Made By 'Cool Dads'
Advertising is quite the competitive field. You've got to be a strong communicator, someone creative, someone who has their finger on the pulse of all the up-and-coming trends. But for every catchy jingle, winning slogan, or hilarious campaign, there's about a dozen horrible, cringe-worthy attempts at - frankly - trying to make 'fetch' happen. It's almost like the advertising world is overrun with 'cool Dads'. (No offense to Vingle dads, who are as cool as they come. Obviously.) To show you guys exactly what I mean, I've decided to share 9 different so-tryhard-it's-embarrassing advertisements. You homies better know what I'm sayin'. "It's the year 2015, guys. Let's update the name of our Meatlover's Pizza with something more current. You know, something that'll resonate with the kids today." "I know. How about... EPIC MEATZ?" "Okay, so, let's create a sign that tells people using our rec center where to put used towels. But in a way that, you know, really speaks to the kids." "I know! We'll use that song all the kids on Vine are twerking to these days." "The University of Cincinnati needs us, everyone. How do we get the kids off their Twitters and into their top-ranking business school?" "No one turns down the chance to be... MBAWESOME." "We've got a new client. Owns a taco shop. He's looking for a hashtag, wants to go viral. What do you think, Cool Dad?" "Uh... #TacosFTW. Obviously." I HAVE NO JOKE TO MAKE FOR THIS ONE. THE SECOND-HAND EMBARRASSMENT IS BURNING THROUGH MY RETINAS. "Cool Dad, Target is about to get a shipment of the 20th anniversary remaster of 'The Truth About Cats And Dogs'. How do we make Janeane Garofalo relevant again?" "Don't worry. I got this. LOL." "Alright, Smirnoff advertising team. We're losing the Millennial market to Ciroc. How do we show kids we can be cool too, but without breaking #NetflixAndChill's implied copyright?" "How's about a little #StreamAndHang, homie?" "Quick, Cool Dad. Taco Bell needs a hip and current package design that illustrates how delicious their chicken quesadillaz are." "TACO BELL. I CAN'T EVEN RIGHT NOW." "So, Cool Dad, I'm sorry you've been demoted to Fortune Cookie writer, but we think you've got a skill, sir. You really know how to speak to the younger generation." [Insert Cool Dad being too busy writing EPIC FORTUNEZ to respond.] I hope all my bruhs here on Vingle found this card funny AF. Have you seen any epically dank advertisementz lately?
Cardinal Theory Of Consumer Behavior?
Cardinal theory of consumer behavior is an economic concept that analysis consumer choices, based upon satisfaction gained from consumption. It is a utility-based theory that works on the assumption that satisfaction can perhaps be measured and based upon this quantum of satisfaction, buying decisions are taken. Util is the unit of measurement. Utility i.e. satisfaction from an item is naturally subjective. I might get more satisfied eating chocolate rather than consuming a fruit juice and thus allot chocolate higher value than the juice. However, for you juice might bring more satisfaction and thus would higher until points. It is thus a subjective analysis, varying as per individual choices. It is possible that with time preferences might change. For example, consider a case where you are happy with your slim-fit jeans today and attribute it a high standard when it comes to measuring satisfaction. However as trend changes and new fashion jeans are introduced in the market, your shopping preferences changed and you are no longer satisfied with slim fit jeans, as you once were. In fact, with every next unit of purchase, satisfaction decreases. For example, the first pair of jeans gets a high util score. The next pair of same jeans will get a low score and thus with every consecutive purchase, the score continues to diminish if you don't understand then you can get more knowledge about it on vumoo. Thus the theory rests upon consumer choices, which are prone to changes. Also for the theory to work, consumers must demonstrate rational behavior. For example, you cannot be taking on indefinite loans to meet expensive demands. Your satisfaction should come upon spending what you can rationally spare. Limited Resources Unlimited Wants As consumers, we have limited resources that can be used to satisfy various wants. However, call it good marketing or our unending craving; we constantly want more and more. It is not, however, possible to get as much and thus a choice must be made. When there is a question of selecting i.e. deciding, the cardinal theory of consumer behavior seeks respite from the satisfaction gained. As an illustration, take a situation where you are buying anything as simple as a ball pen to write. However when you reach the market, the shopkeeper shows you a new fountain pen which writes smoothly, you instead of a ball pen, buy this new one. The idea behind purchase – increased satisfaction. Criticism And Ordinal Theory Of Consumer Behavior Upon understanding the concept well it might occur to you that you deciding amongst two or more things of the same category say pens, not essentially by giving them a score of satisfaction. That is when you decide you tend to make a rank system, wherein the thing which satisfies most is ranked best, while another object which satisfies lesser is ranked below and so on so forth. Thus economists criticized the concept of cardinal theory of consumer behavior and instead propagated an alternate theory, the ordinal theory, which ranked different choices as per satisfaction attained. This change made it easier because anyway satisfaction cannot be quantified and thus ranking was much easier.