eyesmag
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휠라의 글로벌 모델로 방탄소년단이 선정됐다

그야말로 역대급 조합
전 세계 아미들의 이목을 사로잡은 소식이 전해졌다. 바로, 휠라(FILA)의 글로벌 모델로 방탄소년단이 선정된 것. 이번 계약은 체결 범위가 글로벌인 만큼 국내뿐만 아니라 미주, 유럽, 아시아 등 세계 전역에서 만나볼 수 있게 됐다. 휠라는 방탄소년단과 함께 ‘원 월드 원 휠라(One World, One FILA)’ 커뮤니케이션을 확대 전개해 나감으로써 브랜드 위상을 더욱 공고히 다지겠다는 계획. 방탄소년단은 휠라의 글로벌 모델로서 내년 초 첫 브랜드 광고를 시작으로 활발한 활동을 펼칠 예정이다. 두터운 팬층의 뚜렷한 방탄소년단과 휠라의 만남인 만큼 역대급 시너지를 기대해본다.
더 자세한 내용은 <아이즈매거진> 링크에서
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