Since Google Ads began 15 years ago, much has changed in the world of PPC advertising. Over the years, the search engine giant has increased the amount of automated functionality tools it provides to Google Ads users. Each year brings a lot of new additions to the PPC toolbox, but we will focus on the three main PPC trends you can benefit from before changing our calendars to 2020.
Experiment methodically with Google’s smart bidding and automated features
However, it takes time and patience to really see the benefit of some of the new automated features of Google Ads. It is essential to deliberately experiment with the automated features that Google introduces, one at a time, for a defined period of time.
Yes, there are excellent and powerful automated tools, and certainly, nobody knows how search engines behave on a Google page better than Google, but we can tell you that not all automated strategies work for each campaign.
Now, here is the hard part. Automated strategies offer by Google take time to learn.
You will feel the need to panic when the results get worse temporarily. And they probably will. But you must continue with it to give automation time to learn. It will take a different amount of time for each account based on its volume, but it must resist the need to stop at the first sign of diminishing results. Comply with your test plan.
Be careful. Do not try more than one automated strategy (offers, recommended ad copy, receptive search ads) at the same time.
Use video ads and video content to sell your product or service
Nothing has an impact on the Internet today as a video. People do not want to examine the information paragraphs; They want answers NOW. By learning something new, millennials are 2.7 times more likely to do so when watching a YouTube video compared to reading a book.
Video advertising on YouTube is much easier and less expensive than you think. Placing an ad on YouTube is an easy and profitable way to make your business face potential customers. Because it is the second most used search engine in the United States, you can reach your potential customers there. In addition, almost everything you need to produce an effective video ad is on your phone, which makes this PPC trend one of the most convenient options for your business.
Use hyper specific landing pages to meet highly specific consumer expectations
The Internet surrounds consumers everywhere through home devices and portable devices, which means they have more access to more information than ever. Because it is now common to express your search request on the air, people use longer search phrases, which makes their search queries more specific, compared to when they type it.
To take benefit of this change in consumer behavior, a valuable and popular PPC trend is to implement hyper specific landing pages.
By creating several different and very specific landing pages, it leads consumers to exactly what they want. We recently added a landing page on "cystic acne" to our client's website that previously only had one page on "acne," and they saw an immediate increase in engagement and conversions.
The PPC trend of using hyper specific landing pages increases the success of your website because:
People are more likely to convert or take the action they want them to take when the page they land on is purely relevant to what they want.
Google Ads rewards relevance, and the more aligned your ads and landing pages are with your search engine queries, the lower the price for your paid click.
Sometimes, as marketing specialists, we complicate things too much, but what this PPC trend indicates is that people want what they want without having to work too hard to get it.
PPC trends are always changing and evolving, thanks to Google’s constant push to improve the Google Ads tool. Keeping up with the latest and best PPC trends can be difficult, but we make it much easier. In CBitss Our PPC training in Chandigarh trainer is dedicated to mastering the Google Ads tool and manages Google Ads expenses.