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Advertising in metro rail offers unique opportunity to tap huge middle & upper middle class income group of the city.
• Vast Reach
Most effective way to capture the masses on the move
Around 30 Lakh people commute daily by Delhi Metro
296 km of operational network, covering major commercial and residential locations across NCR
• Captive Audience and High Brand Recall
Consumer are continuously surrounded by the brand
In Delhi Metro, passengers spend minimum 10-15 minutes at the station
Good brand recall as the brand message is hardly missed by customers
• Low Clutter Media
High concentration zone with superior visibility
Displays placed symmetrically
Displays present aesthetic ambience
• Low Spillover and hence better ROI
Maximize the brand communication thrust
Segmentation of stations based on commuter profile and catchment area
The message reaches the target group it was intended for
TDI's DMRC Portfolio
103 Metro Stations, spread over the Red, Blue, Green and Violet lines
6 Intersection Metro Stations
39 Metro Trains
Inside train branding | Product display spaces at Metro Station | Backlit panels at Metro Station | Train Wraps