Its a meaningless fake number used only to make the weather exciting. The weatherman's favorite alarmist statistic has been around for more than 60 years. Its ignoble history began with a pair of Antarctic explorers named Paul Siple and Charles Passel. In 1945, the two men left plastic bottles of water outside in the wind and observed the rate at which they froze. The equation they worked out used the wind speed and air temperature to describe the rate at which the bottles gave off heat, expressed in watts per square meter.