It is only when you engage the right audience you will be able to gain all the benefits of social media platforms for your business. Out of all the social media platforms, Instagram however is the most extensively used and popular platform for the marketers, simply due to the reasons that:
· It is exclusively a photo and video sharing app and
· It has nearly a billion active followers in a month.
Both these point out at one thing: if only you can gain more and direct the Instagram followers more towards your site, you will be able to gain more traffic to your site and in the process increase your chances of conversion and sales prospects.
It is Instagram and the expert Instagram marketers who will help you to reach to the decision-makers, practitioners, your followers as well as the influencers. In addition to that Instagram will help you to:
· Make the most powerful targeting
· Build a more ideal audience for your business and
· Raise awareness of your brand with the sponsored content
You can use any type of ads to make your Instagram marketing efforts all the more productive, whether it is native or paid but make sure that it is mobile optimized and visually engaging. This will help you to create a larger customer base.
The surge in recent years
The number of brands and businesses including Instagram into their social marketing efforts have increased significantly in the recent years. This incorporation has enhanced their chances of reaching to a larger targeted and engaged audience to raise conversion and sales volumes.
According to survey it is found that:
· More than half of the US marketers useInstagram currently for their business and product promotion purposes and
· This number is expected to exceed 75% by the end of 2020.
With such impressive figures corroborating the fact, it is not surprising that Instagram currently have more than a billion monthly active users and the advertising audience is a staggering 849 million plus.
This means that, if you want to stay competitive and want your site to be seen and visited then just like others are doing you should also rev up your business marketing strategy by incorporating Instagram in it. It does not matter whether you have just started your business or are a seasoned pro already, without Instagram there is no way you will shine in your business and surpass your competition. However, to do so and gain the maximum benefits you must know and follow the exact steps to use Instagram without having to increase your budget or use any expensive gear.
Establish an effective strategy
Well, right at the outsetyou may feel like most of the first-time users of Instagram as to how you can set an effective marketing strategy to gain the maximum benefit of your social audience.
Well, apparently, Instagram may seem to you to be a place to post selfies and snapshots. However, the reality is that Instagram is the best platform to promote a brand or product for all businesses irrespective of its shape, size and nature.
· It will also help in achieving almost all aspects of business marketing right from community building to social selling and more.
· Another good reason to use Instagram and why it is currently booming among consumers and businesses alike is that the “simplicity” of the platform which however can be very deceiving.
If you want to avoid such deception that most of the businesses struggle to, you will need a an effective, precise, clear-cut, and more actionable Instagram strategy that will help you to attract more customers and grow your online presence and business.
Create a content calendar
Instagram success largely depends on the content as well as the time of posting. To make sure that you gain the results as desired, all you have to do apart from creating the best content is create and follow a content calendar.
· This will not only help you to know what you are posting but when exactly and how often you should post it as well.
· This will also prevent you from the hassle and possibilities of making mistakes when you create the content at the last minute.
Therefore, the editorial calendar will help you to plan and be organized about you feed. You will also be ready with a clearly defined post whenever there is an upcoming event or a social media holiday. You will also be ready to make an announcement for any offers, contests or discounts that you wish to make from time to time.
The content calendar planner ideally will allow you to visually manage the posts, when one particular needs to go live and will also help you to change their schedule date. This will also help you to see the scopes in the content plan so that you can post on a consistent basis. Check Mike Giannulis.
Partner with influencers
If you want to reach out to a wider audience on Instagram, partnering with the influencers will help you to do that in the fastest way possible. Why? This is because they will have already built a significantly large audience who are loyal to them and will surely buy your product if the influencers recommend. These followers trust the people they follow and buy services or products used or recommended by them.
Therefore, make sure that you choose the right industry influencer according to your niche so that you can get your brand and product out in front of these particular followers. Also make sure that you choose an influencer who have a fan following that is relevant to your brand and product.
The best thing about partnering with an influencer is that you will be able to expose your brand and product to thousands of potential customers with just a single post. You will also be able to gain more new followers and thereby increase the traffic to your sites like Fashion For Men.
In short, it is only a strong partnership with the influencer that will help you to build a long-term relationship with the influencer and build a long-lasting brand awareness among the new audience.