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Social Media Advertising: Research For Marketers

Getting consistent sales coming from the first day of your site after it gets live with SMA or social media advertising is almost possible. For the recent ecommerce websites, getting new customers immediately and consistently is a challenge.

While working on social media advertising, you also need to a find a platform on which the ad viewers will actively engage with the help of paid advertisements. It is beneficial to present a compelling deal with a compelling medium for those who will actually find it compelling and people will see it.

There are lot of benefits of advertising on various social media platforms or channels. Many people don’t know that social media advertising is a best bet for quick ROI. Most channels take significant lead time generally to produce an excellent ROI. For example, content marketing performs better over time after it has been capable to produce backlinks or SEO traction.

There are some social channels that yield quick results however every day is not same, the results vary each day. Influencer marketing helps to get immediate and faster results in terms of sales with low efforts and higher cost. However, the results may vary over the period of time. The results always vary, you often earn sales on the per post basis, or might be lesser each time it is posted. Additionally, some channels are consistent and they are time consuming for giving you best results. Google AdWords can also produce constant results for your brand, whereas it takes time to master as well as earn specific ad placement.

Getting consistent sales coming from the first day of your site after it gets live with SMA or social media advertising. For the recent ecommerce websites, getting new customers immediately and consistently is a challenge. If you cannot achieve positive revenue on the first deal, referrals, customer retention and email marketing will extensively pay off with every marginal customer.

Global social ad investment has increased from $16 billion in 2014 to $31 billion. It is important to explore how to drive consistent sales for a website through the social media advertising technique.

Here, a list of most popular social media platforms is given that can offer some advanced tips and tactics that can be utilized in your campaigns, and understand how to manage ability to advertise on multiple channels.

Social Media Platforms Utilized By Every Top Online Marketing Agency To Serve Ads:

1. Photo sharing (Instagram, Snapchat, Pinterest).
2. Social networking (Facebook, LinkedIn, Instagram).
3. Video sharing (YouTube, Live, Facebook, Periscope, Vimeo).
4. Microblogging (Twitter, Tumblr).

List Of Social Networks For Ecommerce Advertising
There are new social media networks introduced almost every month and most of these channels never get any sort of traction. It is better to start with the most well-known platforms, and once you have cost-effective systems running, then you can have a look at allocating certain amount of budget towards new sort of campaigns on other platforms.

There are various social media channels to prove ad strategies and generate consistent ROI.

The most famous ad platforms that can serve you as right places to invest the ad money, have a look at them.
• Facebook.
• Twitter.
• Instagram.
• Pinterest.
• Snapchat.
• LinkedIn.

Benefits Of Advertising On Social Media Are As Follows-
• Grow sales as well as popularity.
• Use of selective content for ads that will perform better.
• A/ B testing on the fly to determine winners.
• Targeting new and returning customers in easy way which saves your money.

Social media advertising does not have any limit on the ability to scale, since you don’t have to wait for people to search for your targeted keywords. Moreover, you need not wait for someone to go through your blog or run your promotion, i.e. if you want to reach 20,000 public in one single day, it is possible for you.

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Know How To Write SEO Friendly Content To Be On Top Of Customers List
Understanding the importance of SEO is very crucial for every business who wants to drive more traffic and improve awareness about their brand among potential customers. According to a recent report by HubSpot, it was found that more than 80% of a website’s traffic comes from the search query. Thus SEO plays a vital role in every aspect of the business and also benefits businesses in many sense. And when it comes to ranking high on Google, then there are multiple questions which bust in the individual mind like: How can they improve their Google ranking? What efforts do they need to put into improving their ranking? What will it cost to improve their SEO ranking? The answer to all their questions is straightforward that is by creating SEO friendly content. This will even not cost much higher to them compared to other marketing tactics. Content plays a primary role when it comes to SEO, any of the individuals can leverage better results if they focus on writing SEO friendly content for their website and blogs. Interesting website content can lead to increasing better customer engagement, which might later result in more profit-making. Besides creating curiosity and interest among readers, SEO friendly content might help you to drive much better results for your business in no time. Few Simples Steps to Consider For Creating SEO Friendly Content Web pages are mostly displayed by Google in their search results on the basis of their relevance and authority of the particular page. If any of the businesses want to enhance the user experience, then they need to pay attention to improving the relevance and authority of their web page. Now the question may arise how Google measures authority and relevance of the particular page? The answer is the content, Google identifies the relevancy of an individual page by analyzing its content. It checks content considering multiple aspects which includes: How often have you used certain words in content? Is your content unique? Have you used appropriate words and sentences? It even measures the authority of your page by identifying the number of links pointing to a particular page. Google even checks how trustworthy all shared links are, and much more before giving the top position to the individual page or website. Any of the individuals who are thinking of creating SEO friendly and useful content to rank high in Google needs to consider different components of Google’s ranking algorithm. Image: (Source Besides considering Google content writing components, businesses, and content writers also have to consider the following pointers to craft SEO friendly content for their website or blogs. Content Headline If you want to improve the click-through rate of your content then make sure that your content headlines are more attractive and engaging for the readers. A recent report noted that more than 55% of marketers spend their time on content marketing. But pay less attention to crafting engaging heading, as a result, fails to drive needed traffic. They need to understand that more than 5% of visitors only read headlines and if they find it interesting then they go through the whole content. Thus make sure that you spend a considerable amount of time creating a headline for your content. (Source) Dodge Over Optimizing Most of the part of SEO is covered when it comes to generating a keyword within your content. You must consider optimizing keywords continuously in your mind for your content. Keep in mind that you must not optimize or stuff the content only with particular keywords. Try to provide the latest information in your content instead of stuffing it with the keyword. You can cover the latest tops like the impact of technology, ways to hire developers in no time, the cost of developing a mobile app and much more writing content and can add your keyword for one or twice in the content. make sure that you use the particular keyword very smartly by representing it as the most useful word in your content. Supervise Keyword Density Keyword density simply refers to the percentage of keywords present in the content. Always make sure that you manage the ratio and quality of keyword density within your web page content. Dodge gets confused between keyword proximity and keyword density as both vary in many senses. Keyword density plays a vital role when it comes to ranking high in Google, thus consider paying attention to keyword density while writing content for your business website or application. Write Unique Content Make sure that you generate completely original content for your website, blogs, articles, etc. Never prefer to copy content from other sources if you aim to generate quality content for your readers. Unique content can generate a more profitable result for you compared to that which you can grasp from the duplicate content. Search engine crawlers only give preference to those content which are crafted originally. Thus always prefer to write SEO friendly and originally developed content for your website or blog, this can help you grasp the presence of a search engine crawler in no time and will definitely improve your ranking. Refer to other content and research papers to craft SEO friendly content and unique content, this will surely improve your visibility on SERP and will help to drive more sales and profit for your business in lesser time. Few Taglines One of the basic thumb rules for generating SEO friendly content is to keep it engaging for users. It's your users for whom you are creating the content thus make sure that it is understandable by all the users. Use simple language and prefer to use such words which create more interest and curiosity among the readers to read each and every point very carefully and with full interest. SEO friendly content might help you to achieve massive growth in lesser time. It will also help business entrepreneurs to generate more leads, traffic, and sales for your business. I will expand your business reach to a great extent and will provide you the opportunity to transfer your message to a wider audience base in no time.
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복을 부르는 7가지 긍정적인 생각법
1. 먼저 숨을 완전히 내쉰 다음 천천히 크게 들이쉰다. 이때 세상의 여러가지 좋은 것들을 들이킨다는 기분으로 '아,좋다' 라고 마음으로부터 생각하면서 숨을 들이쉰다. 2. 그리고 천천히 숨을 내쉬면서 좋은 것들을 들이켰으므로 답례하는 감사의 기분으로 '고맙다'고 생각한다. 3. 마음속으로 다시 '좋다' '고맙다'는 생각을 한다. 누구에게 고마운지, 무엇이 좋은지는 생각하지 않아도 된다. 4. 그러면 온몬의 세포가 즐거워하며 그 반응으로 손이 따뜻해지는 것을 느낄 것이다. 또 고맙다고 생각하면 온몸이 따뜻해질 것이다. 5. 그런 자기 몸의 변화를 의식하면서 '좋다' '고맙다' 를 반복한다. 재미있는 것은 '좋다'라고 생각하면 정말 앞으로 좋은 일들이 많이 생긴다는 사실이다. 신이 아니라 자신의 힘으로 좋은 일들을 만들어내고 발견 하는 능력에 눈뜨게 된다. 6. '좋다' '고맙다'는 간단한 비법이지만, 정말 행복해진다. 혹시 실수로 넘어져 무릎이 벗겨지고 피가 나면 보통은 '누가 여기에 이런 것을 놓아둔 거야!' 하고 화를 내겠지만, 이 연습을 하고 나면 달라진다. 넘어져서 아프기는 하지만 '아, 다행이다. 골절되지는 않았으니까.' 하고 생각하게 될 것이다. 7. 좋다고 생각하면 치유력, 곧 낫게 하는 힘이 강해지기 때문에 빨리 낫는다. 가능한한 잠자기 전에 한다. 아니면 아침에 눈을 떠서 '잘 잤다. 기분좋다.' 하고 말해본다.