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10 Ways To Improve An Under-Performing Email CTR (Click-Through-Rate)

Are you failing to achieve the desired email click-through rate percentage? 
Is your email marketing campaign not giving you proper results? 
If these are questions that are troubling you then you have landed in the right article where we are going to discuss what is email CTR and how to improve an under-performing email click-through rate percentage. 

If you are facing the same issue with the email open rate then check our blog on 9 Ways To Boost Your Email Open Rate

Many companies are facing the same issue related to the decrease in the email click-through rate. If your business is one among them then don’t get terrified by your problem. Instead, try to identify why that problem is occurring and how to get rid of that problem. In this article, we are going to give you 10 tips that can help you in optimizing your email marketing campaign to get the desired email CTR.
So, let’s start with one of the basic questions.

What is Email CTR (click-through rate)? 

CTR (Click Through Rate) is one of the important email marketing metrics in determining the clicks and action taken on your email campaign. Email Open rate may tell you about your email performance in grabbing people’s attention but CTR (click-through rate)  helps in analyzing whether your email can attract people in taking action on it.

Click-Through Rate not only depends on the subject line but elements like time and day (strategic email scheduling), link positioning, email length also helps in achieving more CTR. Every marketer aims to achieve maximum CTR but rates vary by industry, i.e top industries like computer hardware and telecommunication, nonprofits, association & government, and education-related emails get average CTR of 4%. So, it is important to focus on subtle elements to get an attractive email click-through rate percentage for your organization and company.

According to smart insight stats, email ctr depends on the type of market you are trying to focus on. If you are trying to target a B2B or B2C market then aim to achieve the average email open rate depending on your industry. For example, if you own a food chain business then your aim to be top achieve an average email CTR of 3.46%. Whereas if you are into legal services then your email campaign should get an average CTR of 2.66%. Below you can see the updated list to identify your industry's average email CTR. 

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