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Video Content Marketing Trends You Need to Follow in 2020

It’s time to talk about one of the hottest marketing trends of this year. There is no doubt in saying that video is the best way to create awareness about products and services. Companies are now identifying the value of promoting their brand through video marketing. They are now realizing that they cannot ignore the importance of this platform if they want to build a rapport for their brand.
Video content marketing is the strategy of engaging the customers and creating interest for your products through visuals and sounds. It helps the viewer in his journey that starts from discovering the product and ends when he buys it.

See Also:- How to Drive Traffic to Your Website with Instagram

In this competitive world, if a business doesn’t update itself with the ever-changing technology, it cannot survive for too long. Marketing statics of 2019 proved that people prefer to spend time watching videos rather than reading blogs or articles. The more attractive, engaging, and relevant a video is, the higher is the possibility of it reaching the maximum audience and make people know your brand better.


Live videos
Interacting with people’s lives is a great way to tell the story of your brand. Answering people’s questions, telling them about the uniqueness of your product, conducting live events and webinars, etc are the ‘fresh’ ways to create a buzz for your product in the market. By “going live”, you can get connected with your potential customers in real-time and make them try your product.

Shoppable Video
This mobile ad format is taking the marketing world by storm these days. The interactive videos lead the customers to the product page on a website or buy it directly through the ad. Started as an Instagram feature, other social networking services are also testing the capabilities and potential of this advertising method to introduce it on their platforms.

Short Videos
As you have limited time to grab people’s attention when they click on your video, you have to keep its length short (10-15 seconds). YouTube advertisements, Instagram stories, Snapchat, TikTok videos, etc are some “tried-n-tested” ways to bring your audience closer to your product.
Seeing the increasing digital viewership, we can assume that video content marketing is here to stay for a long time. The trend is all set to revolutionize the digital marketing industry in the upcoming years.


Publishing videos through influencers and YouTubers is a great way to reach the eyes of their followers and gain their trust. What’s important is to track the results (customer engagement) in the form of likes, shares, and comments by regularly monitoring the metrics. A viral content requires identifying the audience, deciding the goals, creating a plan, allocating a budget, using good editing software, and promoting on the right platform to successfully hook the audience. Remember that you must have an interesting story to tell through your video. In the video description, you need to insert keywords and tag them properly to build backlinks and improve the ranking of your site on search engines.
It’s time to evolve! It is the need of the hour to engage the audience through video content. Now it is up to you how you can take advantage of the brand-friendliness of this amazing marketing strategy.
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