Recently ‘Korean Wave’ is leading many of international tourists to visit Korea. The number of international tourist in Korea increasing these days constantly, and purchasing rate of Korea cosmetic is naturally increased as well. Some major Korea cosmetic brand boots their sales by using Korean entertainers which are targeted age of their sales targets. There is typical venue for the tourist in Korea, such as Myeongdong, and Gangnam station. All of beauty stores in Korea located in these venues and attract beauty geeks from all over the world to make them purchase and experience various cosmetics and tools. Most of beauty shops located in these venues provide special discount and experience of the product.